Upholstery Audience in United States

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Upholstery has an estimated audience of 8,448,654 people in United States. 64.8% are female, 35.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Home equity, Girolando cattle.

The average Upholstery fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Upholstery audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Upholstery fans

Demographic split for Upholstery audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.7
Estimated audience size8,448,654

Audience persona

The typical Upholstery fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Upholstery in United States
RegionReachAffinity
California1,335,7721.44×
Texas965,6371.33×
Florida743,4831.3×
New York511,5171.08×
Illinois283,6791.01×
North Carolina277,9971.09×
Georgia251,2320.97×
Pennsylvania249,2290.88×
Ohio225,5970.87×
Michigan224,5791.02×
Washington219,7091.3×
New Jersey216,5121.01×
Virginia208,7841.01×
Arizona200,7831.16×
Tennessee153,3850.91×
Massachusetts152,6420.92×
Indiana145,4250.94×
Colorado144,5101.09×
Maryland138,9030.96×
Missouri137,2651.01×
Minnesota117,9360.97×
Oregon115,4831.19×
Louisiana114,1061.05×
Wisconsin111,6920.88×
South Carolina111,3740.88×
Oklahoma102,9211.1×
Kentucky95,4970.9×
Alabama91,3160.77×
Nevada88,2121.08×
Connecticut84,9661×
Utah81,2971.07×
Kansas74,9811.13×
Arkansas73,4281.05×
Mississippi69,1030.99×
Iowa66,0680.95×
New Mexico50,7261.2×
Idaho43,7531.03×
Hawaii42,5721.17×
Nebraska39,9690.94×
Maine28,3990.94×
West Virginia27,3260.69×
New Hampshire26,7940.8×
Montana24,7441.06×
Washington, District of Columbia23,4710.92×
Rhode Island22,3130.83×
Delaware19,9250.85×
South Dakota17,4260.89×
North Dakota14,1610.82×
Alaska13,6340.75×
Vermont12,6300.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upholstery audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Home equity2.06×Home & Garden
Girolando cattle21.44×Pets & Animals
Eurail16.57×Cars & Mobility
JDSU2.09×Business & Career
Jesse Plemons2.24×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Nebraska Cornhuskers football2.14×Sports
Fairy godmother3.79×Literature
Staycation1.63×Home & Garden
Gilt.com4.08×Shopping
Jaws2.61×Movies & TV
Isla Holbox11.52×Travel & Leisure
Celadon8.1×Home & Garden
Soldering iron1.5×Home & Garden
Home staging2.35×Home & Garden
MK1.85×Music & Radio
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upholstery audience
TraitClusterScore
Quality AwarenessPREMIUM2.89
Luxury OrientationPREMIUM2.19
Design AffinityPREMIUM2.18
Risk AppetiteTHRILL2.05
DIY MentalityTHRILL1.44
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Upholstery
CountryShare
United States21.8%
United Kingdom11.1%
Italy5.5%

See Upholstery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Upholstery have in United States?

Upholstery has an estimated audience of 8,448,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Upholstery fans?

64.8% of Upholstery fans are female, 35.2% are male, with an average age of 42.7 years.

Which brands do Upholstery fans like most?

Upholstery fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and The Historian (16.48×) over the country average.

Where do Upholstery fans live in United States?

Upholstery fans in United States are most concentrated in California (reach 1,335,772), Texas (reach 965,637), and Florida (reach 743,483). These three regions account for the largest share of the active audience.

What other brands do Upholstery fans also like?

Beyond Upholstery itself, the audience over-indexes on Google Home (11.62×), The Historian (16.48×), Home equity (2.06×), and Girolando cattle (21.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upholstery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.