Rascasse Audience Intelligence

Upholstery Audience in United States

A data profile of the people who buy, follow and care about Upholstery in United States — modelled from more than twelve digital signal sources. Upholstery has an estimated audience of 8,448,654 people in United States.

#2620among Topic in United States#304in Home & Garden

The average Upholstery fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Apartment, Real property, with strongest over-indexing on Modern architecture (3.94× the country average).

Demographically, the Upholstery audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upholstery fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upholstery profile in United States.

Audience size
8.4M
in United States
Gender
64.8%♀
35.2% male
Age
42.7
average years
Country rank
#4198
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upholstery fans

64.8% are female, 35.2% are male, average age 42.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Upholstery audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.7
Estimated audience size8,448,654
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Upholstery audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Upholstery audience comes from United States.

Worldwide audience distribution share by country for Upholstery
CountryShare
United States21.8%
United Kingdom11.1%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upholstery audience in United States is strongest.

Fig. 05

Top regions by affinity

Upholstery fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.35×
02Oregon~100K1.25×
03New Mexico~50K1.25×
04Texas~900K1.24×
05Florida~700K1.23×
06Washington~200K1.22×
07Arizona~200K1.20×
08Hawaii~40K1.14×
09Kansas~70K1.11×
10Oklahoma~100K1.09×
11Idaho~50K1.08×
12Montana~20K1.06×
13Colorado~100K1.05×
14Louisiana~100K1.04×
15Nevada~90K1.04×
16Arkansas~70K1.03×
17Utah~80K1.02×
18Mississippi~70K1.02×
19North Carolina~300K1.01×
20New Jersey~200K1.00×
21Maryland~100K1.00×
22Missouri~100K1.00×
23New York~500K0.99×
24Michigan~200K0.98×
25Virginia~200K0.98×
26Connecticut~80K0.97×
27Nebraska~40K0.97×
28Georgia~300K0.96×
29Minnesota~100K0.96×
30Iowa~70K0.96×
31South Dakota~20K0.96×
32Illinois~300K0.95×
33Maine~30K0.95×
34Indiana~100K0.93×
35Kentucky~100K0.93×
36Vermont~10K0.93×
37Massachusetts~200K0.92×
38Washington, District of Columbia~20K0.91×
39Delaware~20K0.91×
40Alaska~20K0.91×
41Rhode Island~20K0.90×
42Tennessee~200K0.89×
43New Hampshire~30K0.89×
44Wisconsin~100K0.88×
45North Dakota~20K0.88×
46South Carolina~100K0.87×
47Pennsylvania~200K0.86×
48Ohio~200K0.86×
49Alabama~100K0.83×
50West Virginia~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Upholstery, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upholstery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upholstery audience
#·InterestCategoryAffinity×
01PlasterHealth6.29×
02Modern architectureArts & Culture3.94×
03Carpet cleaningHome & Garden3.13×
04Polo Ralph LaurenFashion & Accessoires3.05×
05City BankBusiness & Career2.57×
06Real propertyHome & Garden2.53×
07Garden furnitureHome & Garden2.53×
08Property finderHome & Garden2.33×
09Bath and BodyworksShopping2.26×
10Scooby-DooMovies & TV2.18×
11ApartmentBusiness & Career2.14×
12Microwave ovenHome & Garden2.12×
13KitchenwareHome & Garden1.83×
14High schoolBusiness & Career1.76×
15Nordstrom rackFashion & Accessoires1.74×
16RenovationHome & Garden1.72×
17IKEAHome & Garden1.67×
18Dog walkingPets & Animals1.62×
19J. C. PenneyShopping1.61×
20Discount storesShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upholstery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upholstery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.94×
Design AffinityPREMIUM2.04×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upholstery audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upholstery have in United States?

Upholstery has an estimated audience of 8,448,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Upholstery fans?

64.8% of Upholstery fans are female, 35.2% are male, with an average age of 42.7 years.

03

Which brands do Upholstery fans like most?

Upholstery fans show strongest brand affinity for Modern architecture (3.94×), Apartment (2.14×), and Real property (2.53×) over the country average.

04

Where do Upholstery fans live in United States?

Upholstery fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Upholstery fans also like?

Beyond Upholstery itself, the audience over-indexes on Apartment (2.14×), Real property (2.53×), Renovation (1.72×), and Property finder (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Upholstery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Upholstery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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