Museum of Contemporary Art, Chicago Audience in United States
Museum of Contemporary Art, Chicago has an estimated audience of 351,194 people in United States. 56.3% are female, 43.7% are male, average age 43.4. Top regions: Illinois, California, New York. Top brand affinities: Elsword, Home construction, Iowa Lottery, Israel, Home equity.
The average Museum of Contemporary Art, Chicago fan in United States is 43.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Elsword, Home construction, Iowa Lottery, with strongest over-indexing on Elsword (33.41× the country average). Demographically, the Museum of Contemporary Art, Chicago audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Museum of Contemporary Art, Chicago fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.4 |
| Estimated audience size | 351,194 |
Audience persona
The typical Museum of Contemporary Art, Chicago fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 263,396 | 30.37× |
| California | 14,566 | 0.38× |
| New York | 13,943 | 0.71× |
| Wisconsin | 9,195 | 1.74× |
| Michigan | 9,126 | 0.99× |
| Indiana | 9,079 | 1.42× |
| Texas | 8,771 | 0.29× |
| Florida | 5,904 | 0.25× |
| Ohio | 5,033 | 0.47× |
| Missouri | 4,102 | 0.72× |
| Minnesota | 3,637 | 0.72× |
| Massachusetts | 3,585 | 0.52× |
| Pennsylvania | 3,310 | 0.28× |
| Georgia | 3,276 | 0.3× |
| Virginia | 2,949 | 0.34× |
| North Carolina | 2,685 | 0.25× |
| Washington | 2,593 | 0.37× |
| Colorado | 2,492 | 0.45× |
| Iowa | 2,479 | 0.86× |
| Tennessee | 2,380 | 0.34× |
| New Jersey | 2,269 | 0.25× |
| Maryland | 2,090 | 0.35× |
| Kentucky | 2,047 | 0.46× |
| Arizona | 1,834 | 0.26× |
| Oregon | 1,773 | 0.44× |
| Louisiana | 1,306 | 0.29× |
| Oklahoma | 1,140 | 0.29× |
| Kansas | 1,130 | 0.41× |
| Washington, District of Columbia | 1,082 | 1.03× |
| Connecticut | 1,002 | 0.28× |
| Arkansas | 969 | 0.33× |
| Nebraska | 903 | 0.51× |
| South Carolina | 879 | 0.17× |
| Alabama | 838 | 0.17× |
| Utah | 745 | 0.24× |
| New Mexico | 686 | 0.39× |
| Nevada | 674 | 0.2× |
| Mississippi | 545 | 0.19× |
| Rhode Island | 413 | 0.37× |
| Maine | 337 | 0.27× |
| Hawaii | 325 | 0.22× |
| New Hampshire | 302 | 0.22× |
| West Virginia | 288 | 0.18× |
| Vermont | 265 | 0.43× |
| Idaho | 262 | 0.15× |
| Wyoming | 233 | 0.45× |
| Montana | 231 | 0.24× |
| Alaska | 203 | 0.27× |
| South Dakota | 194 | 0.24× |
| North Dakota | 189 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 33.41× | Games |
| Home construction | 1.8× | Home & Garden |
| Iowa Lottery | 13× | Games |
| Israel | 2.61× | Travel & Leisure |
| Home equity | 2.18× | Home & Garden |
| Tuscany | 6.88× | Travel & Leisure |
| Ipag Business School | 17.6× | Business & Career |
| JDSU | 2.75× | Business & Career |
| Boracay | 8.39× | Travel & Leisure |
| Wolverine (comics) | 4.5× | Literature |
| Bank account | 2.01× | Business & Career |
| Oliver Platt | 6.4× | Movies & TV |
| Steampunk | 3.72× | Fashion & Accessoires |
| Natural rubber | 1.52× | Cars & Mobility |
| On the Border Mexican Grill & Cantina | 5.03× | Food & Beverages |
| Nebraska Cornhuskers football | 2.52× | Sports |
| Zacky Vengeance | 20× | Music & Radio |
| Stamp collecting | 3.09× | Home & Garden |
| Home staging | 3.41× | Home & Garden |
| Cadena SER | 10.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.63 |
| LGBTQ+ Identity | OPEN | 2.68 |
| Sustainability | BALANCE | 2.36 |
| Urban Lifestyle | OPEN | 2.35 |
| Patriotism | CONSERVATISM | 2.29 |
| Luxury Orientation | PREMIUM | 2.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| Italy | 13.1% |
| Japan | 9.4% |
See Museum of Contemporary Art, Chicago audiences in other countries
- Museum of Contemporary Art, Chicago — Germany
- Museum of Contemporary Art, Chicago — United Kingdom
- Museum of Contemporary Art, Chicago — France
- Museum of Contemporary Art, Chicago — Italy
- Museum of Contemporary Art, Chicago — Spain
- Museum of Contemporary Art, Chicago — Brazil
- Museum of Contemporary Art, Chicago — Japan
- Museum of Contemporary Art, Chicago — South Korea
- Museum of Contemporary Art, Chicago — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Museum of Contemporary Art, Chicago have in United States?
Museum of Contemporary Art, Chicago has an estimated audience of 351,194 people in United States, concentrated in Illinois and California.
What is the gender split and age of Museum of Contemporary Art, Chicago fans?
56.3% of Museum of Contemporary Art, Chicago fans are female, 43.7% are male, with an average age of 43.4 years.
Which brands do Museum of Contemporary Art, Chicago fans like most?
Museum of Contemporary Art, Chicago fans show strongest brand affinity for Elsword (33.41×), Home construction (1.8×), and Iowa Lottery (13×) over the country average.
Where do Museum of Contemporary Art, Chicago fans live in United States?
Museum of Contemporary Art, Chicago fans in United States are most concentrated in Illinois (reach 263,396), California (reach 14,566), and New York (reach 13,943). These three regions account for the largest share of the active audience.
What other brands do Museum of Contemporary Art, Chicago fans also like?
Beyond Museum of Contemporary Art, Chicago itself, the audience over-indexes on Home construction (1.8×), Iowa Lottery (13×), Israel (2.61×), and Home equity (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art, Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.