Rascasse Audience Intelligence

Museum of Contemporary Art, Chicago Audience in United States

Name: Museum of Contemporary Art, Chicago — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum of Contemporary Art, Chicago in United States — modelled from more than twelve digital signal sources. Museum of Contemporary Art, Chicago has an estimated audience of 351,194 people in United States.

#71among Museum in United States #5080among POI in United States #424in Arts & Culture

The average Museum of Contemporary Art, Chicago fan in United States is 43.4 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, New York.

Top brand affinities include Art Institute of Chicago, The Velvet Underground, Dippin' Dots, with strongest over-indexing on Art Institute of Chicago (33.76× the country average).

Demographically, the Museum of Contemporary Art, Chicago audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Contemporary Art, Chicago fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Art Institute of Chicago.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Contemporary Art, Chicago profile in United States.

Audience size

351K

in United States

Gender

56.3%♀

43.7% male

Age

43.4

average years

Country rank

#44540

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum of Contemporary Art, Chicago fans

56.3% are female, 43.7% are male, average age 43.4.

Fig. 02

Gender split

56.3%

Female

43.7%

Male

Demographic split for Museum of Contemporary Art, Chicago audience in United States
Metric	Value
Female	56.3%
Male	43.7%
Average age	43.4
Estimated audience size	351,194

Fig. 03

Age distribution

Age distribution of the Museum of Contemporary Art, Chicago audience in United States
Age bracket	Share	%
16-19		13%
20-29		15%
30-39		18%
40-49		21%
50+		33%

Fig. 04

Worldwide distribution

46.5%

of the worldwide Museum of Contemporary Art, Chicago audience comes from United States.

Worldwide audience distribution share by country for Museum of Contemporary Art, Chicago
Country	Share
United States	46.5%
Italy	13.1%
Japan	9.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Contemporary Art, Chicago audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Contemporary Art, Chicago fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~300K	34.68×
02	Wisconsin	~8K	1.49×
03	Indiana	~8K	1.25×
04	Washington, District of Columbia	<1K	0.92×
05	Michigan	~8K	0.87×
06	Alaska	<1K	0.85×
07	Delaware	<1K	0.82×
08	South Dakota	<1K	0.82×
09	North Dakota	<1K	0.82×
10	Iowa	~2K	0.81×
11	Vermont	<1K	0.81×
12	Montana	<1K	0.79×
13	West Virginia	~1K	0.77×
14	Idaho	~1K	0.76×
15	New Hampshire	~1K	0.76×
16	Rhode Island	<1K	0.74×
17	Maine	<1K	0.73×
18	Hawaii	~1K	0.72×
19	Mississippi	~2K	0.71×
20	Missouri	~4K	0.69×
21	Nebraska	~1K	0.68×
22	Minnesota	~3K	0.66×
23	New Mexico	~1K	0.66×
24	Arkansas	~2K	0.61×
25	Kansas	~2K	0.60×
26	New York	~10K	0.59×
27	Kentucky	~3K	0.57×
28	Oklahoma	~2K	0.57×
29	Nevada	~2K	0.56×
30	Utah	~2K	0.56×
31	Alabama	~3K	0.55×
32	Louisiana	~2K	0.55×
33	Oregon	~2K	0.54×
34	Connecticut	~2K	0.53×
35	South Carolina	~3K	0.52×
36	Massachusetts	~3K	0.51×
37	Colorado	~3K	0.49×
38	Ohio	~5K	0.46×
39	Tennessee	~3K	0.46×
40	Maryland	~3K	0.46×
41	Washington	~3K	0.43×
42	Arizona	~3K	0.42×
43	Virginia	~4K	0.41×
44	Georgia	~4K	0.38×
45	New Jersey	~3K	0.38×
46	North Carolina	~4K	0.37×
47	Pennsylvania	~4K	0.36×
48	California	~10K	0.33×
49	Texas	~9K	0.29×
50	Florida	~7K	0.29×

Affinity by region — Museum of Contemporary Art, Chicago, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Contemporary Art, Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Contemporary Art, Chicago audience
#	Interest	Category	×
01	The Velvet Underground	Music & Radio	74.67×
02	Dippin' Dots	Food & Beverages	35.02×
03	Art Institute of Chicago	Travel & Leisure	33.76×
04	Art Nouveau	Arts & Culture	21.54×
05	National Gallery of Art	Arts & Culture	20.43×
06	Frank Lloyd Wright	Home & Garden	20.17×
07	D&R	Technology & Electronics	20.00×
08	Julian Casablancas	Music & Radio	20.00×
09	Art dealer	Arts & Culture	18.10×
10	Solomon R. Guggenheim Museum	Arts & Culture	17.59×
11	paul smith	Fashion & Accessoires	16.35×
12	Jennifer's Body	Movies & TV	16.03×
13	Bram Stoker's Dracula	Movies & TV	15.78×
14	Georgia O'Keeffe	Arts & Culture	13.63×
15	Postmodernism	Arts & Culture	11.83×
16	Art Basel	Arts & Culture	9.79×
17	British Museum	Arts & Culture	6.54×
18	Chicago Cubs	Sports	4.29×
19	Art exhibition	Arts & Culture	3.73×
20	Trader Joe's	Shopping	2.71×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Contemporary Art, Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum of Contemporary Art, Chicago audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.05×
Design Affinity	PREMIUM	2.46×
Urban Lifestyle	OPEN	2.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum of Contemporary Art, Chicago audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.92×
Need for Security	CONSERVATISM	0.94×
Healthy Lifestyle	BALANCE	1.01×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum of Contemporary Art, Chicago have in United States?

Museum of Contemporary Art, Chicago has an estimated audience of 351,194 people in United States, concentrated in Illinois and California.

What is the gender split and age of Museum of Contemporary Art, Chicago fans?

56.3% of Museum of Contemporary Art, Chicago fans are female, 43.7% are male, with an average age of 43.4 years.

Which brands do Museum of Contemporary Art, Chicago fans like most?

Museum of Contemporary Art, Chicago fans show strongest brand affinity for Art Institute of Chicago (33.76×), The Velvet Underground (74.67×), and Dippin' Dots (35.02×) over the country average.

Where do Museum of Contemporary Art, Chicago fans live in United States?

Museum of Contemporary Art, Chicago fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Museum of Contemporary Art, Chicago fans also like?

Beyond Museum of Contemporary Art, Chicago itself, the audience over-indexes on The Velvet Underground (74.67×), Dippin' Dots (35.02×), D&R (20×), and Art dealer (18.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Museum of Contemporary Art, Chicago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art, Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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