Rascasse Audience Intelligence

Tate Audience in United States

A data profile of the people who buy, follow and care about Tate in United States — modelled from more than twelve digital signal sources. Tate has an estimated audience of 1,265,240 people in United States.

#19among Museum in United States#1713among POI in United States#197in Arts & Culture

The average Tate fan in United States is 35.2 years old, more female, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, Florida, California.

Top brand affinities include Venice Biennale, British Museum, Art Basel, with strongest over-indexing on Venice Biennale (55.85× the country average).

Demographically, the Tate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tate fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Venice Biennale.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate profile in United States.

Audience size
1.3M
in United States
Gender
58.6%♀
41.4% male
Age
35.2
average years
Country rank
#20079
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate fans

58.6% are female, 41.4% are male, average age 35.2.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Tate audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.2
Estimated audience size1,265,240
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Tate audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Tate audience comes from United States.

Worldwide audience distribution share by country for Tate
CountryShare
United Kingdom24.8%
United States17.4%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate audience in United States is strongest.

Fig. 05

Top regions by affinity

Tate fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K11.05×
02Washington, District of Columbia~10K2.79×
03Massachusetts~50K2.13×
04Kansas~20K1.87×
05Rhode Island~8K1.87×
06Alabama~30K1.83×
07Idaho~9K1.45×
08Maryland~30K1.35×
09Florida~90K1.02×
10New York~70K0.98×
11South Carolina~20K0.94×
12Georgia~40K0.91×
13Virginia~30K0.91×
14Tennessee~20K0.91×
15Pennsylvania~40K0.88×
16New Jersey~30K0.87×
17Arkansas~8K0.80×
18Maine~4K0.79×
19New Hampshire~4K0.78×
20Vermont~2K0.77×
21Alaska~2K0.76×
22Kentucky~10K0.75×
23Indiana~20K0.74×
24North Dakota~2K0.73×
25West Virginia~4K0.71×
26South Dakota~2K0.71×
27Delaware~2K0.70×
28Montana~2K0.70×
29Oklahoma~10K0.68×
30Utah~8K0.67×
31Hawaii~4K0.66×
32Ohio~30K0.65×
33North Carolina~20K0.65×
34Mississippi~7K0.64×
35New Mexico~4K0.64×
36Nebraska~4K0.64×
37Illinois~30K0.63×
38Michigan~20K0.62×
39Washington~20K0.62×
40Louisiana~10K0.62×
41Oregon~9K0.62×
42California~80K0.61×
43Iowa~6K0.61×
44Missouri~10K0.60×
45Minnesota~10K0.60×
46Colorado~10K0.56×
47Nevada~7K0.56×
48Arizona~10K0.54×
49Wisconsin~10K0.54×
50Texas~60K0.52×
Fig. 06

Affinity by region

Affinity by region — Tate, United States
0.52×1.00×11.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tate audience
#·InterestCategoryAffinity×
01Venice BiennaleMovies & TV55.85×
02The Velvet UndergroundMusic & Radio37.25×
03Tower of LondonTravel & Leisure25.17×
04National Gallery of ArtArts & Culture20.90×
05Art Institute of ChicagoTravel & Leisure20.51×
06Dave GrohlMusic & Radio20.00×
07Julian CasablancasMusic & Radio20.00×
08Sarah ConnorMusic & Radio17.80×
09Art BaselArts & Culture17.72×
10Georgia O'KeeffeArts & Culture17.45×
11Dippin' DotsFood & Beverages16.34×
12Tate ModernArts & Culture15.30×
13Frida KahloArts & Culture14.81×
14British MuseumArts & Culture13.74×
15Van Gogh MuseumArts & Culture13.72×
16Frank Lloyd WrightHome & Garden12.98×
17Babe RuthSports11.66×
18Sotheby'sBusiness & Career11.62×
19Jackson PollockArts & Culture11.58×
20DrawingHome & Garden2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tate audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
Career OrientationPOWER1.51×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tate audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.93×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tate have in United States?

Tate has an estimated audience of 1,265,240 people in United States, concentrated in Connecticut and Florida.

02

What is the gender split and age of Tate fans?

58.6% of Tate fans are female, 41.4% are male, with an average age of 35.2 years.

03

Which brands do Tate fans like most?

Tate fans show strongest brand affinity for Venice Biennale (55.85×), British Museum (13.74×), and Art Basel (17.72×) over the country average.

04

Where do Tate fans live in United States?

Tate fans in United States are most concentrated in Connecticut (reach ~100K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tate fans also like?

Beyond Tate itself, the audience over-indexes on British Museum (13.74×), Art Basel (17.72×), Frida Kahlo (14.81×), and Dave Grohl (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Tate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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