Tate Audience in United States

Tate has an estimated audience of 1,265,240 people in United States. 58.6% are female, 41.4% are male, average age 35.2. Top regions: California, Florida, Connecticut. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Venice Biennale, Microblogging, Singer-songwriter.

The average Tate fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Connecticut. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Venice Biennale, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Tate fans

Demographic split for Tate audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.2
Estimated audience size1,265,240

Audience persona

The typical Tate fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tate in United States
RegionReachAffinity
California102,8800.74×
Florida101,4111.18×
Connecticut91,7407.23×
New York81,1711.15×
Texas67,7990.62×
Massachusetts57,5372.31×
Pennsylvania42,9611.01×
Georgia32,6500.84×
Alabama32,4331.83×
Virginia30,9401×
Illinois30,8640.73×
Maryland29,4751.35×
North Carolina29,0010.76×
New Jersey28,7500.89×
Ohio26,6210.68×
Tennessee25,6861.01×
Michigan22,1880.67×
South Carolina19,8731.04×
Indiana19,5190.84×
Washington17,6110.69×
Arizona14,4830.56×
Kansas13,0441.31×
Missouri12,4350.61×
Colorado12,3300.62×
Washington, District of Columbia12,0123.16×
Minnesota11,6050.64×
Kentucky11,1880.71×
Wisconsin10,5340.55×
Idaho10,2611.62×
Louisiana10,2410.63×
Oklahoma9,8590.7×
Oregon9,7100.67×
Rhode Island8,2142.04×
Utah7,5530.67×
Arkansas7,4770.72×
Nevada6,7520.55×
Iowa5,9450.57×
Mississippi5,5200.53×
New Hampshire3,8250.77×
New Mexico3,7260.59×
West Virginia3,6290.62×
Maine3,5570.78×
Nebraska3,2460.51×
Hawaii3,1270.57×
Delaware2,0440.59×
Montana1,8600.53×
Alaska1,5440.57×
Vermont1,3430.6×
South Dakota1,2800.44×
North Dakota1,2470.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tate audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Venice Biennale55.18×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Frida Kahlo18.37×Arts & Culture
British Museum14.63×Arts & Culture
Art Basel18.17×Arts & Culture
Income tax13.19×Business & Career
Kia Sportage22.5×Cars & Mobility
Tate Modern18.05×Arts & Culture
Dave Grohl20×Music & Radio
Livemusic3.96×Music & Radio
National Gallery of Art22.43×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
The Velvet Underground40.57×Music & Radio
Drawing2.75×Home & Garden
Honda HR-V15×Cars & Mobility
Hobby Lobby2.19×Home & Garden
Van Gogh Museum15.09×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tate audience
TraitClusterScore
Design AffinityPREMIUM2.37
SustainabilityBALANCE1.71
Quality AwarenessPREMIUM1.7
Early Adopter MentalityPOWER1.65
Convenience OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Tate
CountryShare
United Kingdom24.8%
United States17.4%
Japan7.1%

See Tate audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Tate have in United States?

Tate has an estimated audience of 1,265,240 people in United States, concentrated in California and Florida.

What is the gender split and age of Tate fans?

58.6% of Tate fans are female, 41.4% are male, with an average age of 35.2 years.

Which brands do Tate fans like most?

Tate fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Venice Biennale (55.18×) over the country average.

Where do Tate fans live in United States?

Tate fans in United States are most concentrated in California (reach 102,880), Florida (reach 101,411), and Connecticut (reach 91,740). These three regions account for the largest share of the active audience.

What other brands do Tate fans also like?

Beyond Tate itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Venice Biennale (55.18×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.