Tate Audience in United States

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Tate has an estimated audience of 1,265,240 people in United States. 58.6% are female, 41.4% are male, average age 35.2. Top regions: California, Florida, Connecticut. Top brand affinities: Steampunk, Elsword, Mackenzie Foy, Home equity, Regional styles of Mexican music.

The average Tate fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Connecticut. Top brand affinities include Steampunk, Elsword, Mackenzie Foy, with strongest over-indexing on Steampunk (7.17× the country average). Demographically, the Tate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Tate fans

Demographic split for Tate audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.2
Estimated audience size1,265,240

Audience persona

The typical Tate fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Tate in United States
RegionReachAffinity
California102,8800.74×
Florida101,4111.18×
Connecticut91,7407.23×
New York81,1711.15×
Texas67,7990.62×
Massachusetts57,5372.31×
Pennsylvania42,9611.01×
Georgia32,6500.84×
Alabama32,4331.83×
Virginia30,9401×
Illinois30,8640.73×
Maryland29,4751.35×
North Carolina29,0010.76×
New Jersey28,7500.89×
Ohio26,6210.68×
Tennessee25,6861.01×
Michigan22,1880.67×
South Carolina19,8731.04×
Indiana19,5190.84×
Washington17,6110.69×
Arizona14,4830.56×
Kansas13,0441.31×
Missouri12,4350.61×
Colorado12,3300.62×
Washington, District of Columbia12,0123.16×
Minnesota11,6050.64×
Kentucky11,1880.71×
Wisconsin10,5340.55×
Idaho10,2611.62×
Louisiana10,2410.63×
Oklahoma9,8590.7×
Oregon9,7100.67×
Rhode Island8,2142.04×
Utah7,5530.67×
Arkansas7,4770.72×
Nevada6,7520.55×
Iowa5,9450.57×
Mississippi5,5200.53×
New Hampshire3,8250.77×
New Mexico3,7260.59×
West Virginia3,6290.62×
Maine3,5570.78×
Nebraska3,2460.51×
Hawaii3,1270.57×
Delaware2,0440.59×
Montana1,8600.53×
Alaska1,5440.57×
Vermont1,3430.6×
South Dakota1,2800.44×
North Dakota1,2470.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tate audience
BrandAffinityCategory
Steampunk7.17×Fashion & Accessoires
Elsword22.5×Games
Mackenzie Foy8.93×Fashion & Accessoires
Home equity2.26×Home & Garden
Regional styles of Mexican music2.86×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)9.33×Politics & Society
JDSU2.44×Business & Career
Nebraska Cornhuskers football2.72×Sports
Home staging3.76×Home & Garden
Urban horticulture2.1×Home & Garden
ARCO1.66×Cars & Mobility
Jorge Salinas9.31×Movies & TV
On the Border Mexican Grill & Cantina3.57×Food & Beverages
Ayrton Senna4.94×Sports
Corona (band)2.68×Music & Radio
Stamp collecting2.15×Home & Garden
Voter registration2.14×Politics & Society
Nipsey Hussle2.6×Music & Radio
IS (Infinite Stratos)1.57×Literature
Cleveland Clinic2.31×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tate audience
TraitClusterScore
Design AffinityPREMIUM2.37
SustainabilityBALANCE1.71
Quality AwarenessPREMIUM1.7
Early Adopter MentalityPOWER1.65
Convenience OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Tate
CountryShare
United Kingdom24.8%
United States17.4%
Japan7.1%

See Tate audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Tate have in United States?

Tate has an estimated audience of 1,265,240 people in United States, concentrated in California and Florida.

What is the gender split and age of Tate fans?

58.6% of Tate fans are female, 41.4% are male, with an average age of 35.2 years.

Which brands do Tate fans like most?

Tate fans show strongest brand affinity for Steampunk (7.17×), Elsword (22.5×), and Mackenzie Foy (8.93×) over the country average.

Where do Tate fans live in United States?

Tate fans in United States are most concentrated in California (reach 102,880), Florida (reach 101,411), and Connecticut (reach 91,740). These three regions account for the largest share of the active audience.

What other brands do Tate fans also like?

Beyond Tate itself, the audience over-indexes on Elsword (22.5×), Mackenzie Foy (8.93×), Home equity (2.26×), and Regional styles of Mexican music (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.