Rascasse Audience Intelligence

Outside (magazine) Audience in United States

A data profile of the people who buy, follow and care about Outside (magazine) in United States — modelled from more than twelve digital signal sources. Outside (magazine) has an estimated audience of 18,127,781 people in United States.

#49among Website / Newspaper / Magazine in United States#142in Home & Garden

Outside (magazine) fans in United States are concentrated in California, with strong brand affinity for Biochemistry.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biochemistry, Arc'teryx, Patagonia, with strongest over-indexing on Biochemistry (7.51× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outside (magazine) fan in United States shows strong Sustainability tendencies and a notable affinity for Biochemistry.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outside (magazine) profile in United States.

Audience size
18.1M
in United States
Country rank
#1858
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Outside (magazine)

Fig. 02

Gender split

Demographic split for Outside (magazine) audience in United States
MetricValue
Estimated audience size18,127,781
Fig. 04

Worldwide distribution

67.3%

of the worldwide Outside (magazine) audience comes from United States.

Worldwide audience distribution share by country for Outside (magazine)
CountryShare
United States67.3%
United Kingdom6.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outside (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Outside (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K1.20×
02Missouri~10K1.15×
03West Virginia~4K1.15×
04South Carolina~10K1.14×
05Louisiana~10K1.14×
06Arkansas~6K1.14×
07Georgia~20K1.13×
08Indiana~10K1.13×
09Kentucky~9K1.13×
10Pennsylvania~20K1.11×
11Texas~60K1.10×
12Colorado~10K1.09×
13Oklahoma~8K1.09×
14Vermont~1K1.09×
15North Carolina~20K1.08×
16New Mexico~4K1.07×
17Ohio~20K1.06×
18Michigan~20K1.06×
19Kansas~6K1.06×
20Illinois~20K1.02×
21Maryland~10K1.01×
22Nebraska~3K1.01×
23Virginia~20K1.00×
24Wisconsin~10K1.00×
25Alabama~9K1.00×
26Alaska~1K1.00×
27Tennessee~10K0.99×
28Iowa~5K0.99×
29Idaho~3K0.99×
30Delaware~2K0.99×
31Minnesota~9K0.98×
32South Dakota~1K0.98×
33North Dakota~1K0.98×
34New Jersey~20K0.97×
35Utah~6K0.97×
36Maine~2K0.96×
37Montana~2K0.95×
38Connecticut~6K0.93×
39Rhode Island~2K0.93×
40California~70K0.92×
41New Hampshire~2K0.92×
42New York~30K0.91×
43Washington~10K0.91×
44Oregon~7K0.89×
45Florida~40K0.88×
46Nevada~6K0.88×
47Massachusetts~10K0.85×
48Arizona~10K0.83×
49Hawaii~2K0.79×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Outside (magazine), United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outside (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outside (magazine) audience
#·InterestCategoryAffinity×
01Arc'teryxFashion & Accessoires9.38×
02BiochemistryBusiness & Career7.51×
03Sierra Trading PostFashion & Accessoires6.42×
04Stephen HawkingBusiness & Career6.25×
05Winter Olympic GamesSports4.53×
06PatagoniaFashion & Accessoires4.48×
07Residential areaHome & Garden3.80×
08Backpacking (travel)Travel & Leisure3.51×
09The North FaceFashion & Accessoires3.45×
10Alpine skiingSports3.38×
11Horseback ridingSports3.38×
12Sustainable energyHome & Garden2.91×
13MetaphysicsBusiness & Career2.78×
14Renewable energyBusiness & Career2.46×
15NBA FinalsSports1.95×
16Planet FitnessSports1.76×
17CampingTravel & Leisure1.68×
18Trader Joe'sShopping1.61×
19AirbnbTravel & Leisure1.60×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outside (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outside (magazine) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.42×
TravellingTHRILL1.78×
Risk AppetiteTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outside (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
CreativityOPEN0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Outside (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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