Outside (magazine) Audience in United States

Outside (magazine) logo

Outside (magazine) has an estimated audience of 658,800 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Product design, Alaska, UK garage, Staycation, Nebraska Cornhuskers football.

Outside (magazine) fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Alaska, UK garage, with strongest over-indexing on Product design (2.23× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Outside (magazine) fans

Demographic split for Outside (magazine) audience in United States
MetricValue
Estimated audience size658,800

Audience persona

The typical Outside (magazine) fan in United States shows strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Outside (magazine) in United States
RegionReachAffinity
California70,5360.97×
Texas64,1601.13×
Florida43,0200.96×
New York35,9470.98×
Georgia24,1461.19×
Pennsylvania23,7281.07×
Illinois21,6560.99×
North Carolina21,5631.09×
Ohio20,8771.03×
Michigan18,6971.09×
Virginia16,5091.03×
New Jersey15,9800.95×
Tennessee13,5321.02×
Washington13,3681.01×
Indiana13,0901.09×
Colorado12,5011.2×
Missouri11,9731.13×
Massachusetts11,7280.9×
Maryland11,2000.99×
South Carolina11,0961.12×
Arizona10,8460.81×
Louisiana9,7771.15×
Wisconsin9,6620.97×
Minnesota9,1750.97×
Alabama9,1190.99×
Kentucky9,0041.09×
Oklahoma8,0811.1×
Oregon7,2600.96×
Mississippi6,8651.26×
Arkansas6,2591.15×
Connecticut6,2070.94×
Nevada5,8350.92×
Utah5,6990.97×
Iowa5,2230.96×
Kansas5,1380.99×
West Virginia3,5681.16×
New Mexico3,4681.05×
Idaho3,2550.99×
Nebraska3,0620.93×
New Hampshire2,4360.94×
Maine2,2600.96×
Hawaii2,1370.75×
Rhode Island1,9410.93×
Montana1,7120.94×
Delaware1,6330.9×
Washington, District of Columbia1,5610.79×
Alaska1,3270.94×
Vermont1,2731.1×
North Dakota1,1190.83×
South Dakota1,1110.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outside (magazine) audience
BrandAffinityCategory
Product design2.23×Business & Career
Alaska1.73×Travel & Leisure
UK garage4.71×Music & Radio
Staycation2.5×Home & Garden
Nebraska Cornhuskers football2.68×Sports
Voltron: Legendary Defender10.57×Movies & TV
Home staging3.37×Home & Garden
JDSU1.8×Business & Career
Jesse Plemons1.93×Movies & TV
South Asian cuisine4.94×Food & Beverages
Charlamagne Tha God5.23×Movies & TV
Jaws2.92×Movies & TV
Elmira College5.17×Business & Career
Sailor2.38×Travel & Leisure
Queens College, City University of New York3.24×Business & Career
Embroidery Library6.63×Home & Garden
Atkins diet1.98×Health
Nipsey Hussle2.22×Music & Radio
Women's empowerment1.59×Politics & Society
MK1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outside (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.97
Luxury OrientationPREMIUM1.73
TravellingTHRILL1.64
Sports ActivityPOWER1.5
Design AffinityPREMIUM1.5
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Outside (magazine)
CountryShare
United Kingdom21.6%
Germany16.7%
India9.4%

See Outside (magazine) audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Outside (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.