roxy Audience in United States

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roxy has an estimated audience of 793,133 people in United States. 52.2% are female, 47.8% are male, average age 29.9. Top regions: California, Florida, Texas. Top brand affinities: UK garage, Product design, Alaska, Ludo (board game), Isometric exercise.

The average roxy fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include UK garage, Product design, Alaska, with strongest over-indexing on UK garage (18.95× the country average). Demographically, the roxy audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Software

Demographics of roxy fans

Demographic split for roxy audience in United States
MetricValue
Female52.2%
Male47.8%
Average age29.9
Estimated audience size793,133

Audience persona

The typical roxy fan in United States is balanced, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for roxy in United States
RegionReachAffinity
California125,9211.44×
Florida55,5201.03×
Texas40,7610.6×
Oregon34,2733.77×
New York29,8240.67×
Hawaii24,1777.09×
Tennessee18,8651.19×
Pennsylvania18,5020.69×
Massachusetts17,6661.13×
North Carolina16,8630.71×
New Jersey16,4880.82×
Washington16,3421.03×
Georgia14,6230.6×
Michigan14,4060.69×
Virginia13,3850.69×
Illinois12,5570.48×
Colorado12,4701×
Ohio11,2490.46×
Arizona11,0290.68×
Utah10,0611.42×
South Carolina9,6340.81×
Maryland8,6040.63×
Indiana8,2240.57×
Wisconsin8,1580.68×
Nevada8,0001.04×
Montana7,4433.38×
Minnesota7,2890.64×
Oklahoma6,3790.72×
Kentucky6,1500.62×
Missouri6,0640.47×
Alabama5,5690.5×
Louisiana5,3980.53×
Connecticut5,3950.68×
Idaho5,2611.32×
Kansas4,4360.71×
Vermont3,5262.53×
Iowa3,4590.53×
Arkansas2,9430.45×
Mississippi2,7960.43×
New Mexico2,4770.62×
Nebraska2,4100.61×
New Hampshire2,0900.67×
West Virginia1,9630.53×
Maine1,8010.63×
Rhode Island1,6110.64×
Alaska1,4780.87×
Delaware1,4730.67×
Washington, District of Columbia1,3460.56×
North Dakota9190.56×
Wyoming8490.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for roxy audience
BrandAffinityCategory
UK garage18.95×Music & Radio
Product design6.32×Business & Career
Alaska2.89×Travel & Leisure
Ludo (board game)15.55×Games
Isometric exercise11.51×Sports
Embroidery Library19.26×Home & Garden
9NEWS (KUSA)5.82×Movies & TV
Home construction1.7×Home & Garden
Stamp collecting5.08×Home & Garden
Collectable1.58×Kids & Family
Joshua Jackson4.48×Movies & TV
Bank account2.42×Business & Career
Buckhannon, West Virginia24.86×Travel & Leisure
Nebraska Cornhuskers football3.47×Sports
Albany County, New York10.83×Travel & Leisure
Home equity1.79×Home & Garden
Jaws4.91×Movies & TV
JDSU2.68×Business & Career
Natural rubber1.79×Cars & Mobility
Mothercare2.61×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by roxy audience
TraitClusterScore
SustainabilityBALANCE6.85
LGBTQ+ IdentityOPEN3.19
Sports ActivityPOWER2.17
TraditionCONSERVATISM1.65
Family OrientationCONSERVATISM1.58
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for roxy
CountryShare
United States22.5%
Japan11.9%
France7.4%

See roxy audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does roxy have in United States?

roxy has an estimated audience of 793,133 people in United States, concentrated in California and Florida.

What is the gender split and age of roxy fans?

52.2% of roxy fans are female, 47.8% are male, with an average age of 29.9 years.

Which brands do roxy fans like most?

roxy fans show strongest brand affinity for UK garage (18.95×), Product design (6.32×), and Alaska (2.89×) over the country average.

Where do roxy fans live in United States?

roxy fans in United States are most concentrated in California (reach 125,921), Florida (reach 55,520), and Texas (reach 40,761). These three regions account for the largest share of the active audience.

What other brands do roxy fans also like?

Beyond roxy itself, the audience over-indexes on Product design (6.32×), Alaska (2.89×), Ludo (board game) (15.55×), and Isometric exercise (11.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for roxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.