Athletic training Audience in Germany
Athletic training has an estimated audience of 1,029,665 people in Germany. 38.7% are female, 61.3% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arc'teryx, Skis Rossignol, Livemusic, Mountain biking, Patagonia.
The average Athletic training fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arc'teryx, Skis Rossignol, Livemusic, with strongest over-indexing on Arc'teryx (14.08× the country average). Demographically, the Athletic training audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Athletic training fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 32.0 |
| Estimated audience size | 1,029,665 |
Audience persona
The typical Athletic training fan in Germany is more male, around 32.0 years old, with strong Sports Activity tendencies and a notable affinity for Arc'teryx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,820 | 0.8× |
| Bayern | 137,835 | 0.83× |
| Baden-Württemberg | 102,717 | 0.73× |
| Hessen | 72,464 | 0.92× |
| Niedersachsen | 57,127 | 0.57× |
| Rheinland-Pfalz | 32,374 | 0.63× |
| Berlin | 30,872 | 0.67× |
| Hamburg | 28,382 | 1.22× |
| Sachsen | 28,170 | 0.56× |
| Thüringen | 27,099 | 1.03× |
| Sachsen-Anhalt | 26,319 | 0.99× |
| Schleswig-Holstein | 24,646 | 0.67× |
| Brandenburg | 24,393 | 0.76× |
| Mecklenburg-Vorpommern | 24,250 | 1.23× |
| Saarland | 23,011 | 1.82× |
| Bremen | 22,581 | 2.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arc'teryx | 14.08× | Fashion & Accessoires |
| Skis Rossignol | 26.36× | Sports |
| Livemusic | 5.03× | Music & Radio |
| Mountain biking | 6.46× | Sports |
| Patagonia | 6.9× | Fashion & Accessoires |
| Fitness and figure competition | 5.17× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Borussia Dortmund | 1.74× | Sports |
| 2. Bundesliga | 2.99× | Sports |
| ICloud | 5.44× | Technology & Electronics |
| Female bodybuilding | 5.41× | Sports |
| Protein bar | 6.79× | Food & Beverages |
| Dexter (TV series) | 6.34× | Movies & TV |
| Casino | 5.74× | Games |
| Ryanair | 2.49× | Travel & Leisure |
| Gore-Tex | 12.57× | Fashion & Accessoires |
| World's Strongest Man | 16.82× | Sports |
| Street photography | 3.55× | Technology & Electronics |
| Car wash | 4.81× | Cars & Mobility |
| Under Armour | 5.21× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.01 |
| Risk Appetite | THRILL | 1.75 |
| Sustainability | BALANCE | 1.64 |
| Quality Awareness | PREMIUM | 1.64 |
| Career Orientation | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 6.9% |
| Italy | 6.8% |
See Athletic training audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Athletic training have in Germany?
Athletic training has an estimated audience of 1,029,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Athletic training fans?
38.7% of Athletic training fans are female, 61.3% are male, with an average age of 32.0 years.
Which brands do Athletic training fans like most?
Athletic training fans show strongest brand affinity for Arc'teryx (14.08×), Skis Rossignol (26.36×), and Livemusic (5.03×) over the country average.
Where do Athletic training fans live in Germany?
Athletic training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,820), Bayern (reach 137,835), and Baden-Württemberg (reach 102,717). These three regions account for the largest share of the active audience.
What other brands do Athletic training fans also like?
Beyond Athletic training itself, the audience over-indexes on Skis Rossignol (26.36×), Livemusic (5.03×), Mountain biking (6.46×), and Patagonia (6.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Athletic training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.