Rascasse Audience Intelligence

Athletic training Audience in United States

A data profile of the people who buy, follow and care about Athletic training in United States — modelled from more than twelve digital signal sources. Athletic training has an estimated audience of 6,752,058 people in United States.

#3110among Topic in United States#423in Sports

The average Athletic training fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Changing Habits, Planet Fitness, Physical fitness, with strongest over-indexing on Changing Habits (23.73× the country average).

Demographically, the Athletic training audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athletic training fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Changing Habits.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athletic training profile in United States.

Audience size
6.8M
in United States
Gender
41.6%♀
58.4% male
Age
36.8
average years
Country rank
#5180
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athletic training fans

41.6% are female, 58.4% are male, average age 36.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Athletic training audience in United States
MetricValue
Female41.6%
Male58.4%
Average age36.8
Estimated audience size6,752,058
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Athletic training audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Athletic training audience comes from United States.

Worldwide audience distribution share by country for Athletic training
CountryShare
United States28.2%
United Kingdom6.9%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athletic training audience in United States is strongest.

Fig. 05

Top regions by affinity

Athletic training fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.88×
02North Dakota~20K1.58×
03Kansas~80K1.52×
04California~1M1.49×
05Utah~90K1.45×
06Mississippi~80K1.38×
07Texas~800K1.34×
08Nebraska~50K1.34×
09South Carolina~100K1.29×
10Arkansas~70K1.25×
11North Carolina~200K1.22×
12Tennessee~200K1.19×
13Illinois~300K1.18×
14Iowa~70K1.17×
15Alabama~100K1.16×
16Indiana~100K1.14×
17Hawaii~30K1.14×
18South Dakota~20K1.13×
19Delaware~20K1.11×
20Wisconsin~100K1.09×
21Idaho~40K1.06×
22Georgia~200K1.05×
23Louisiana~90K1.03×
24Pennsylvania~200K1.02×
25Ohio~200K1.00×
26Kentucky~80K1.00×
27Missouri~100K0.97×
28Arizona~100K0.96×
29New Mexico~30K0.95×
30Minnesota~90K0.94×
31Vermont~10K0.93×
32Oklahoma~70K0.91×
33West Virginia~30K0.90×
34Alaska~10K0.90×
35Michigan~200K0.89×
36Montana~20K0.88×
37Maine~20K0.87×
38New York~300K0.86×
39Rhode Island~20K0.86×
40Oregon~70K0.85×
41Washington~100K0.83×
42Connecticut~60K0.83×
43New Hampshire~20K0.83×
44Washington, District of Columbia~20K0.77×
45New Jersey~100K0.74×
46Nevada~50K0.74×
47Massachusetts~100K0.73×
48Colorado~80K0.72×
49Maryland~80K0.71×
50Florida~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Athletic training, United States
0.69×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athletic training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athletic training audience
#·InterestCategoryAffinity×
01Changing HabitsHealth23.73×
02Anthony JoshuaSports6.23×
03Olympic sportsSports6.06×
04JudoSports4.81×
05Los Angeles ClippersSports4.01×
06New York KnicksSports3.83×
07Chicago BullsSports3.46×
08Cleveland CavaliersSports3.34×
09BoxingSports3.30×
10Boston CelticsSports3.07×
11Philadelphia EaglesSports2.95×
12Kansas City ChiefsSports2.92×
13Planet FitnessSports2.89×
14Oklahoma City ThunderSports2.87×
15Diaper bagKids & Family2.70×
16New York YankeesSports2.67×
17Los Angeles LakersSports2.60×
18Golf ChannelSports2.50×
19Chicago BearsSports2.36×
20Physical fitnessSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athletic training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athletic training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Risk AppetiteTHRILL1.65×
Sports ActivityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athletic training audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
CreativityOPEN0.80×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athletic training have in United States?

Athletic training has an estimated audience of 6,752,058 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Athletic training fans?

41.6% of Athletic training fans are female, 58.4% are male, with an average age of 36.8 years.

03

Which brands do Athletic training fans like most?

Athletic training fans show strongest brand affinity for Changing Habits (23.73×), Planet Fitness (2.89×), and Physical fitness (1.69×) over the country average.

04

Where do Athletic training fans live in United States?

Athletic training fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Athletic training fans also like?

Beyond Athletic training itself, the audience over-indexes on Planet Fitness (2.89×), Physical fitness (1.69×), Chicago Bulls (3.46×), and Judo (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Athletic training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athletic training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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