Protein bar Audience in Germany
Protein bar has an estimated audience of 2,086,819 people in Germany. 53.4% are female, 46.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bodybuilding & Fitness, More Nutrition, Crossfit Training, ESN, Muscle & Fitness.
The average Protein bar fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bodybuilding & Fitness, More Nutrition, Crossfit Training, with strongest over-indexing on Bodybuilding & Fitness (10.04× the country average). Demographically, the Protein bar audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Protein bar fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 35.0 |
| Estimated audience size | 2,086,819 |
Audience persona
The typical Protein bar fan in Germany is balanced, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Bodybuilding & Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 488,491 | 1.07× |
| Bayern | 399,272 | 1.19× |
| Baden-Württemberg | 313,559 | 1.1× |
| Hessen | 233,267 | 1.47× |
| Niedersachsen | 188,426 | 0.93× |
| Berlin | 173,635 | 1.86× |
| Rheinland-Pfalz | 95,030 | 0.91× |
| Sachsen | 77,198 | 0.75× |
| Hamburg | 65,692 | 1.39× |
| Schleswig-Holstein | 64,539 | 0.86× |
| Brandenburg | 46,391 | 0.72× |
| Sachsen-Anhalt | 36,472 | 0.67× |
| Thüringen | 32,760 | 0.62× |
| Mecklenburg-Vorpommern | 24,911 | 0.63× |
| Saarland | 19,676 | 0.77× |
| Bremen | 18,976 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodybuilding & Fitness | 10.04× | Sports |
| More Nutrition | 4.48× | Health |
| Crossfit Training | 7.07× | Sports |
| ESN | 4.35× | Health |
| Muscle & Fitness | 4.43× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Fitness and figure competition | 4.45× | Sports |
| Fitness First | 5.92× | Sports |
| Men's Fitness | 3.21× | Sports |
| Harry Potter | 1.54× | Movies & TV |
| Natural bodybuilding | 4.16× | Sports |
| Female bodybuilding | 4.33× | Sports |
| Barbell | 3.94× | Sports |
| Gymshark | 4.53× | Sports |
| Healthy food | 3.21× | Health |
| Healthy habits | 2.42× | Health |
| Euphoria | 1.72× | Movies & TV |
| FIFA World Cup | 1.59× | Sports |
| General fitness training | 3.85× | Sports |
| Bodyweight exercise | 5.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Sports Activity | POWER | 1.71 |
| DIY Mentality | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.49 |
| Career Orientation | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 6.7% |
| Germany | 6.5% |
See Protein bar audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Protein bar have in Germany?
Protein bar has an estimated audience of 2,086,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Protein bar fans?
53.4% of Protein bar fans are female, 46.6% are male, with an average age of 35.0 years.
Which brands do Protein bar fans like most?
Protein bar fans show strongest brand affinity for Bodybuilding & Fitness (10.04×), More Nutrition (4.48×), and Crossfit Training (7.07×) over the country average.
Where do Protein bar fans live in Germany?
Protein bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 488,491), Bayern (reach 399,272), and Baden-Württemberg (reach 313,559). These three regions account for the largest share of the active audience.
What other brands do Protein bar fans also like?
Beyond Protein bar itself, the audience over-indexes on More Nutrition (4.48×), Crossfit Training (7.07×), ESN (4.35×), and Muscle & Fitness (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Protein bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.