Rascasse Audience Intelligence

Protein bar Audience in Germany

A data profile of the people who buy, follow and care about Protein bar in Germany — modelled from more than twelve digital signal sources. Protein bar has an estimated audience of 2,086,819 people in Germany.

#1862among Topic in Germany#159in Food & Beverages

The average Protein bar fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bodybuilding & Fitness, More Nutrition, Crossfit Training, with strongest over-indexing on Bodybuilding & Fitness (10.04× the country average).

Demographically, the Protein bar audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Protein bar fan in Germany is balanced, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protein bar profile in Germany.

Audience size
2.1M
in Germany
Gender
53.4%♀
46.6% male
Age
35.0
average years
Country rank
#3207
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protein bar fans

53.4% are female, 46.6% are male, average age 35.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Protein bar audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age35.0
Estimated audience size2,086,819
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Protein bar audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Protein bar audience comes from Germany.

Worldwide audience distribution share by country for Protein bar
CountryShare
United States28.0%
United Kingdom6.7%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protein bar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Protein bar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.68×
02Hessen~200K1.40×
03Hamburg~60K1.30×
04Bayern~400K1.15×
05Bremen~20K1.08×
06Nordrhein-Westfalen~500K1.06×
07Baden-Württemberg~300K1.05×
08Rheinland-Pfalz~100K0.97×
09Niedersachsen~200K0.93×
10Saarland~20K0.92×
11Schleswig-Holstein~70K0.89×
12Sachsen-Anhalt~40K0.82×
13Thüringen~40K0.81×
14Mecklenburg-Vorpommern~30K0.81×
15Sachsen~80K0.80×
16Brandenburg~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Protein bar, Germany
0.80×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protein bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protein bar audience
#·InterestCategoryAffinity×
01Bodybuilding & FitnessSports10.04×
02Crossfit TrainingSports7.07×
03Fitness FirstSports5.92×
04Bodyweight exerciseSports5.18×
05GymsharkSports4.53×
06More NutritionHealth4.48×
07Fitness and figure competitionSports4.45×
08Muscle & FitnessSports4.43×
09ESNHealth4.35×
10Female bodybuildingSports4.33×
11Natural bodybuildingSports4.16×
12BarbellSports3.94×
13General fitness trainingSports3.85×
14Men's FitnessSports3.21×
15Healthy foodHealth3.21×
16Healthy habitsHealth2.42×
17Strength trainingSports2.32×
18FIFA World CupSports1.59×
19Borussia DortmundSports1.59×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protein bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protein bar audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.68×
Early Adopter MentalityPOWER1.45×
MindfulnessBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protein bar audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
Need for SecurityCONSERVATISM0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protein bar have in Germany?

Protein bar has an estimated audience of 2,086,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Protein bar fans?

53.4% of Protein bar fans are female, 46.6% are male, with an average age of 35.0 years.

03

Which brands do Protein bar fans like most?

Protein bar fans show strongest brand affinity for Bodybuilding & Fitness (10.04×), More Nutrition (4.48×), and Crossfit Training (7.07×) over the country average.

04

Where do Protein bar fans live in Germany?

Protein bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Protein bar fans also like?

Beyond Protein bar itself, the audience over-indexes on More Nutrition (4.48×), Crossfit Training (7.07×), ESN (4.35×), and Muscle & Fitness (4.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Protein bar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Protein bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →