A data profile of the people who buy, follow and care about General fitness training in Germany — modelled from more than twelve digital signal sources. General fitness training has an estimated audience of 3,211,107 people in Germany.
General fitness training has an estimated audience of 3,211,107 people in Germany. 49.2% are female, 50.8% are male, average age 31.6. Top brand affinities: High-intensity interval training, Female bodybuilding, Fitness and figure competition, Functional training, Track and field.
Top brand affinities include High-intensity interval training, Female bodybuilding, Fitness and figure competition, with strongest over-indexing on High-intensity interval training (12.62× the country average).
Demographically, the General fitness training audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Sports Activity, Travelling.
The typical General fitness training fan in Germany is balanced, around 31.6 years old, with strong Sports Activity tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the General fitness training profile in Germany.
49.2% are female, 50.8% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 31.6 |
| Estimated audience size | 3,211,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide General fitness training audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.1% |
| Germany | 7.0% |
| Italy | 6.3% |
The strongest cross-interests of the General fitness training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Functional training | Sports | 12.76× | ||
| 02 | High-intensity interval training | Sports | 12.62× | ||
| 03 | Long jump | Sports | 10.80× | ||
| 04 | Female bodybuilding | Sports | 10.14× | ||
| 05 | Fitness and figure competition | Sports | 8.20× | ||
| 06 | Travel Blogger | Travel & Leisure | 6.47× | ||
| 07 | Paleolithic diet | Health | 5.45× | ||
| 08 | Track and field | Sports | 5.42× | ||
| 09 | Sunday Brunch | Kids & Family | 4.78× | ||
| 10 | Fitness First | Sports | 4.07× | ||
| 11 | Aerobics | Sports | 4.03× | ||
| 12 | Crime fiction | Literature | 4.00× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 3.61× | ||
| 14 | Carcare | Cars & Mobility | 3.35× | ||
| 15 | Activism | Politics & Society | 3.13× | ||
| 16 | Ski resort | Travel & Leisure | 3.08× | ||
| 17 | Property finder | Home & Garden | 3.01× | ||
| 18 | Livemusic | Music & Radio | 2.75× | ||
| 19 | Digital photography | Business & Career | 2.74× | ||
| 20 | Physical fitness | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.74× | |
| Travelling | THRILL | 1.71× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for General fitness training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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