General fitness training Audience in Germany
General fitness training has an estimated audience of 3,211,107 people in Germany. 49.2% are female, 50.8% are male, average age 31.6. Top brand affinities: Female bodybuilding, Livemusic, Long jump, Fitness and figure competition, Natural foods.
Top brand affinities include Female bodybuilding, Livemusic, Long jump, with strongest over-indexing on Female bodybuilding (6.45× the country average). Demographically, the General fitness training audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Topic
Demographics of General fitness training fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 31.6 |
| Estimated audience size | 3,211,107 |
Audience persona
The typical General fitness training fan in Germany is balanced, around 31.6 years old, with strong Sports Activity tendencies and a notable affinity for Female bodybuilding.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Female bodybuilding | 6.45× | Sports |
| Livemusic | 4.08× | Music & Radio |
| Long jump | 15.37× | Sports |
| Fitness and figure competition | 5.18× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Ryanair | 2.86× | Travel & Leisure |
| Vegetable Gardening | 6.73× | Food & Beverages |
| Georges St-Pierre | 9.35× | Sports |
| Art Collecting | 7.38× | Arts & Culture |
| Aerobics | 3.67× | Sports |
| Fitness First | 4.66× | Sports |
| Hairstyle | 2.48× | Beauty & Wellness |
| Fressnapf | 2.83× | Shopping |
| Video on demand | 2.58× | Movies & TV |
| Meghan Markle | 4.94× | Fashion & Accessoires |
| Art exhibition | 2.92× | Arts & Culture |
| Yoga mat | 12.16× | Sports |
| Travel Blogger | 4.83× | Travel & Leisure |
| Digital Trends | 3.78× | Technology & Electronics |
| Comedy club | 5.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.58 |
| Early Adopter Mentality | POWER | 1.48 |
| Travelling | THRILL | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Germany | 7.0% |
| Italy | 6.3% |
See General fitness training audiences in other countries
- General fitness training — United States
- General fitness training — United Kingdom
- General fitness training — France
- General fitness training — Italy
- General fitness training — Spain
- General fitness training — Brazil
- General fitness training — Japan
- General fitness training — South Korea
- General fitness training — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for General fitness training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.