Parallels Audience in Germany
Parallels has an estimated audience of 486,000 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Gore-Tex, FC Bayern Munich, Tipico, Transfermarkt.
Parallels fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Borussia Dortmund. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Gore-Tex, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (1.71× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Parallels fans
| Metric | Value |
|---|---|
| Estimated audience size | 486,000 |
Audience persona
The typical Parallels fan in Germany shows strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,758 | 1.14× |
| Bayern | 91,770 | 1.17× |
| Baden-Württemberg | 77,367 | 1.17× |
| Hessen | 50,675 | 1.37× |
| Niedersachsen | 47,384 | 1× |
| Berlin | 26,866 | 1.24× |
| Rheinland-Pfalz | 23,291 | 0.96× |
| Sachsen | 20,881 | 0.88× |
| Schleswig-Holstein | 17,145 | 0.98× |
| Hamburg | 13,199 | 1.2× |
| Brandenburg | 12,071 | 0.8× |
| Thüringen | 9,985 | 0.81× |
| Sachsen-Anhalt | 9,201 | 0.73× |
| Mecklenburg-Vorpommern | 6,382 | 0.69× |
| Saarland | 5,043 | 0.84× |
| Bremen | 4,229 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.71× | Sports |
| Gore-Tex | 13.67× | Fashion & Accessoires |
| FC Bayern Munich | 1.74× | Sports |
| Tipico | 2.57× | Games |
| Transfermarkt | 2.05× | Sports |
| 2. Bundesliga | 1.86× | Sports |
| VfB Stuttgart | 1.83× | Sports |
| Eintracht Frankfurt | 1.66× | Sports |
| Ariana Grande | 3.25× | Music & Radio |
| Google Drive | 2.53× | Technology & Electronics |
| Alpine skiing | 2.02× | Sports |
| Office 365 | 2.87× | Technology & Electronics |
| Sports betting | 3.74× | Games |
| Betfair | 8.03× | Games |
| Hatchback | 2.21× | Cars & Mobility |
| House music | 1.61× | Music & Radio |
| Electric guitar | 2.48× | Music & Radio |
| High-intensity interval training | 3.16× | Sports |
| Hyundai | 2.18× | Cars & Mobility |
| Used car | 1.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.2% |
| Germany | 19.8% |
| Italy | 3.0% |
See Parallels audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Parallels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.