Parallels Audience in Germany
Parallels has an estimated audience of 486,000 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Gil Ofarim, Buddy – The Buddy Holly Story, Noodle (Gorillaz).
Parallels fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Progressive rock. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Gil Ofarim, with strongest over-indexing on Progressive rock (3.2× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Parallels fans
| Metric | Value |
|---|---|
| Estimated audience size | 486,000 |
Audience persona
The typical Parallels fan in Germany shows strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,758 | 1.14× |
| Bayern | 91,770 | 1.17× |
| Baden-Württemberg | 77,367 | 1.17× |
| Hessen | 50,675 | 1.37× |
| Niedersachsen | 47,384 | 1× |
| Berlin | 26,866 | 1.24× |
| Rheinland-Pfalz | 23,291 | 0.96× |
| Sachsen | 20,881 | 0.88× |
| Schleswig-Holstein | 17,145 | 0.98× |
| Hamburg | 13,199 | 1.2× |
| Brandenburg | 12,071 | 0.8× |
| Thüringen | 9,985 | 0.81× |
| Sachsen-Anhalt | 9,201 | 0.73× |
| Mecklenburg-Vorpommern | 6,382 | 0.69× |
| Saarland | 5,043 | 0.84× |
| Bremen | 4,229 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.2× | Music & Radio |
| CAC 40 | 2.09× | Business & Career |
| Gil Ofarim | 1.62× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.41× | Music & Radio |
| Noodle (Gorillaz) | 2.01× | Music & Radio |
| Loincloth | 1.73× | Fashion & Accessoires |
| Home Delivery | 1.52× | Food & Beverages |
| Building insulation | 2.31× | Home & Garden |
| Academy Award for Best Original Score | 4.4× | Movies & TV |
| Matala, Crete | 4.4× | Travel & Leisure |
| Alaska | 1.61× | Travel & Leisure |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Catania | 3.87× | Travel & Leisure |
| Jaguar F-Pace | 2.77× | Cars & Mobility |
| Staycation | 1.6× | Home & Garden |
| Carrie (novel) | 2.29× | Literature |
| Jonah | 2.11× | |
| Hostelworld | 2.31× | Travel & Leisure |
| San Gil | 1.57× | Travel & Leisure |
| Hundertwasserhaus | 2.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.2% |
| Germany | 19.8% |
| Italy | 3.0% |
See Parallels audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parallels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.