Rascasse Audience Intelligence

Parallels Target Market in Germany

A data profile of the people who buy, follow and care about Parallels in Germany — modelled from more than twelve digital signal sources. Parallels has an estimated audience of 489,214 people in Germany.

#1557among Brand in Germany#892in Business & Career

Parallels fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Gore-Tex.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gore-Tex, Tipico, Hatchback, with strongest over-indexing on Gore-Tex (18.52× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parallels fan in Germany shows strong Quality Awareness tendencies and a notable affinity for Gore-Tex.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parallels profile in Germany.

Audience size
489K
in Germany
Country rank
#11958
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Parallels

Fig. 02

Gender split

Demographic split for Parallels audience in Germany
MetricValue
Estimated audience size489,214
Fig. 04

Worldwide distribution

19.5%

of the worldwide Parallels audience comes from Germany.

Worldwide audience distribution share by country for Parallels
CountryShare
United States77.5%
Germany19.5%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parallels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parallels customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.33×
02Hamburg~10K1.17×
03Bayern~90K1.15×
04Baden-Württemberg~80K1.15×
05Berlin~30K1.15×
06Nordrhein-Westfalen~100K1.11×
07Bremen~4K1.06×
08Niedersachsen~50K1.01×
09Schleswig-Holstein~20K0.99×
10Rheinland-Pfalz~20K0.96×
11Saarland~5K0.91×
12Sachsen~20K0.89×
13Thüringen~10K0.85×
14Brandenburg~10K0.82×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Parallels, Germany
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parallels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parallels audience
#·InterestCategoryAffinity×
01Gore-TexFashion & Accessoires18.52×
02BetfairGames6.71×
03TipicoGames2.83×
04Car washCars & Mobility2.81×
05HatchbackCars & Mobility2.39×
06Robert RedfordMovies & TV2.29×
07Automobile repair shopCars & Mobility2.23×
08Michael SchumacherSports2.00×
09Tesla MotorsCars & Mobility1.90×
10HyundaiCars & Mobility1.89×
11InnovationBusiness & Career1.86×
12RB LeipzigSports1.83×
13Borussia MönchengladbachSports1.67×
14Efficient energy useTechnology & Electronics1.66×
15Cloud computingTechnology & Electronics1.66×
16Musical instrumentMusic & Radio1.61×
17VfB StuttgartSports1.59×
18Used carCars & Mobility1.57×
19CHECK24Business & Career1.55×
20Alpine skiingSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parallels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parallels audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Risk AppetiteTHRILL1.43×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parallels audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
CreativityOPEN0.93×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Parallels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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