Dometic Audience in Germany
Dometic has an estimated audience of 245,304 people in Germany. 21.2% are female, 78.8% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deuter, Truck camper, Efficient energy use, RV park, Alltours.
The average Dometic fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deuter, Truck camper, Efficient energy use, with strongest over-indexing on Deuter (63.69× the country average). Demographically, the Dometic audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Dometic fans
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 47.0 |
| Estimated audience size | 245,304 |
Audience persona
The typical Dometic fan in Germany is more male, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Deuter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,240 | 1.31× |
| Bayern | 48,692 | 1.23× |
| Baden-Württemberg | 40,852 | 1.22× |
| Niedersachsen | 30,999 | 1.3× |
| Hessen | 20,729 | 1.11× |
| Rheinland-Pfalz | 12,996 | 1.06× |
| Schleswig-Holstein | 11,828 | 1.34× |
| Sachsen | 10,022 | 0.83× |
| Berlin | 7,772 | 0.71× |
| Brandenburg | 7,043 | 0.93× |
| Thüringen | 5,629 | 0.9× |
| Hamburg | 5,363 | 0.97× |
| Mecklenburg-Vorpommern | 4,834 | 1.03× |
| Sachsen-Anhalt | 4,274 | 0.67× |
| Saarland | 2,163 | 0.72× |
| Bremen | 1,401 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deuter | 63.69× | Sports |
| Truck camper | 19.08× | Cars & Mobility |
| Efficient energy use | 5.73× | Technology & Electronics |
| RV park | 6.07× | Cars & Mobility |
| Alltours | 11.19× | Travel & Leisure |
| JACK & JONES | 20× | Fashion & Accessoires |
| Rotisserie | 20× | Food & Beverages |
| Popup camper | 11.31× | Travel & Leisure |
| FRITZ!Box | 3.61× | Technology & Electronics |
| Toyota Land Cruiser | 9.65× | Cars & Mobility |
| Aral AG | 2.79× | Cars & Mobility |
| Ryanair | 2.93× | Travel & Leisure |
| Heat pump | 6.14× | Home & Garden |
| Western Union | 4.12× | Business & Career |
| China Anne McClain | 45.96× | Movies & TV |
| Yacht racing | 26.52× | Sports |
| Dacia Duster | 7.15× | Cars & Mobility |
| Postbank | 2.73× | Business & Career |
| Nordsee | 5.04× | Food & Beverages |
| Volkswagen California | 11.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.27 |
| Sustainability | BALANCE | 1.82 |
| DIY Mentality | THRILL | 1.77 |
| Sports Activity | POWER | 1.74 |
| Need for Security | CONSERVATISM | 1.72 |
| Patriotism | CONSERVATISM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 20.6% |
| Australia | 9.3% |
See Dometic audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dometic have in Germany?
Dometic has an estimated audience of 245,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dometic fans?
21.2% of Dometic fans are female, 78.8% are male, with an average age of 47.0 years.
Which brands do Dometic fans like most?
Dometic fans show strongest brand affinity for Deuter (63.69×), Truck camper (19.08×), and Efficient energy use (5.73×) over the country average.
Where do Dometic fans live in Germany?
Dometic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,240), Bayern (reach 48,692), and Baden-Württemberg (reach 40,852). These three regions account for the largest share of the active audience.
What other brands do Dometic fans also like?
Beyond Dometic itself, the audience over-indexes on Truck camper (19.08×), Efficient energy use (5.73×), RV park (6.07×), and Alltours (11.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dometic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.