Rascasse Audience Intelligence

Dometic Target Market in Germany

A data profile of the people who buy, follow and care about Dometic in Germany — modelled from more than twelve digital signal sources. Dometic has an estimated audience of 238,944 people in Germany.

#2568among Brand in Germany#956in Home & Garden

The average Dometic fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deuter, Truck camper, Efficient energy use, with strongest over-indexing on Deuter (71.37× the country average).

Demographically, the Dometic audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dometic fan in Germany is more male, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Deuter.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dometic profile in Germany.

Audience size
239K
in Germany
Gender
21.2%♀
78.8% male
Age
47.0
average years
Country rank
#20263
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dometic

21.2% are female, 78.8% are male, average age 47.0.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Dometic audience in Germany
MetricValue
Female21.2%
Male78.8%
Average age47.0
Estimated audience size238,944
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Dometic audience in Germany
Age bracketShare%
16-197%
20-2910%
30-3918%
40-4927%
50+38%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Dometic audience comes from Germany.

Worldwide audience distribution share by country for Dometic
CountryShare
United States22.6%
Germany20.1%
Australia9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dometic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dometic customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.34×
02Nordrhein-Westfalen~70K1.29×
03Niedersachsen~30K1.28×
04Baden-Württemberg~40K1.20×
05Bayern~50K1.19×
06Mecklenburg-Vorpommern~5K1.06×
07Hessen~20K1.05×
08Rheinland-Pfalz~10K1.05×
09Hamburg~5K0.97×
10Brandenburg~7K0.92×
11Thüringen~6K0.92×
12Saarland~3K0.86×
13Sachsen~10K0.84×
14Bremen~2K0.78×
15Sachsen-Anhalt~5K0.74×
16Berlin~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Dometic, Germany
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dometic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dometic audience
#·InterestCategoryAffinity×
01DeuterSports71.37×
02Yacht racingSports32.03×
03Truck camperCars & Mobility22.42×
04Dodge DurangoCars & Mobility20.00×
05Thomas SaboFashion & Accessoires18.31×
06RotisserieFood & Beverages17.17×
07HisenseTechnology & Electronics12.51×
08Popup camperTravel & Leisure11.39×
09MotorboatCars & Mobility10.67×
10Toyota Land CruiserCars & Mobility10.59×
11AlltoursTravel & Leisure9.02×
12Efficient energy useTechnology & Electronics6.46×
13Non-alcoholic beverageFood & Beverages5.98×
14EssoCars & Mobility5.54×
15RV parkCars & Mobility4.90×
16FRITZ!BoxTechnology & Electronics3.44×
17NatureHome & Garden3.40×
18ADACCars & Mobility3.10×
19FamilyKids & Family2.38×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dometic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dometic audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
Need for SecurityCONSERVATISM1.87×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dometic audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
MindfulnessBALANCE0.79×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dometic's target market in Germany?

Dometic's target market in Germany covers an estimated 238,944 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dometic customers?

21.2% of the Dometic audience are female, 78.8% are male, with an average age of 47.0 years.

03

Which brands do Dometic fans like most?

Dometic fans show strongest brand affinity for Deuter (71.37×), Truck camper (22.42×), and Efficient energy use (6.46×) over the country average.

04

Where do Dometic fans live in Germany?

Dometic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dometic fans also like?

Beyond Dometic itself, the audience over-indexes on Truck camper (22.42×), Efficient energy use (6.46×), Thomas Sabo (18.31×), and Motorboat (10.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dometic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dometic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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