Dometic Audience in United States

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Dometic has an estimated audience of 267,549 people in United States. 30.1% are female, 69.9% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Sierra Trading Post, Ford Expedition, Truck camper, Bachelor of Business Administration, MSN.

The average Dometic fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sierra Trading Post, Ford Expedition, Truck camper, with strongest over-indexing on Sierra Trading Post (24.44× the country average). Demographically, the Dometic audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Dometic fans

Demographic split for Dometic audience in United States
MetricValue
Female30.1%
Male69.9%
Average age44.5
Estimated audience size267,549

Audience persona

The typical Dometic fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sierra Trading Post.

Top regions in United States

Top regions ranked by reach for Dometic in United States
RegionReachAffinity
California33,5711.14×
Texas20,3800.89×
Florida20,1621.11×
Washington9,2721.73×
Indiana8,3451.71×
Michigan8,0161.15×
Illinois7,9290.89×
Arizona7,5751.39×
New York7,5740.51×
Colorado7,4711.77×
North Carolina6,6540.83×
Pennsylvania6,2410.69×
Tennessee6,0721.13×
Georgia6,0520.73×
Oregon5,9581.94×
Ohio5,9370.72×
Virginia4,5070.69×
Missouri3,9280.91×
Utah3,8821.62×
Wisconsin3,6870.92×
Alabama3,5030.94×
Minnesota3,2850.86×
South Carolina3,1340.78×
Massachusetts3,0810.58×
Louisiana2,9350.85×
New Jersey2,8130.41×
Nevada2,8061.08×
Oklahoma2,6420.89×
Kentucky2,4300.72×
Maryland2,4090.52×
Idaho2,2721.69×
Arkansas2,1040.95×
Iowa1,7590.8×
New Mexico1,6101.2×
Kansas1,6080.76×
Connecticut1,5960.59×
Montana1,5362.07×
Mississippi1,3750.62×
Maine1,0631.11×
New Hampshire1,0190.97×
Alaska1,0071.76×
Nebraska9360.7×
Hawaii8240.72×
West Virginia7060.57×
Wyoming6941.75×
South Dakota5850.95×
North Dakota5170.94×
Vermont5131.09×
Rhode Island5120.6×
Washington, District of Columbia4350.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dometic audience
BrandAffinityCategory
Sierra Trading Post24.44×Fashion & Accessoires
Ford Expedition19.96×Cars & Mobility
Truck camper15.48×Cars & Mobility
Bachelor of Business Administration32.94×Business & Career
MSN3.13×News
Popup camper13.16×Travel & Leisure
Airstream14.84×Cars & Mobility
AutoZone3.04×Cars & Mobility
Advance Auto Parts4.68×Cars & Mobility
Planet Fitness2.96×Sports
RV park6.05×Cars & Mobility
Motorboat6.51×Cars & Mobility
Cross-country skiing10.12×Sports
Chuck Norris3.97×Movies & TV
Golf Channel3.63×Sports
Diaper bag4×Kids & Family
Standup paddleboarding5.38×Sports
Bass guitar2.96×Music & Radio
GameStop3.35×Games
Lawn mower4.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dometic audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Luxury OrientationPREMIUM2.19
SustainabilityBALANCE2.15
PatriotismCONSERVATISM2.14
Early Adopter MentalityPOWER1.89
DIY MentalityTHRILL1.84

Worldwide distribution

Worldwide audience distribution share by country for Dometic
CountryShare
United States22.5%
Germany20.6%
Australia9.3%

See Dometic audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dometic have in United States?

Dometic has an estimated audience of 267,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Dometic fans?

30.1% of Dometic fans are female, 69.9% are male, with an average age of 44.5 years.

Which brands do Dometic fans like most?

Dometic fans show strongest brand affinity for Sierra Trading Post (24.44×), Ford Expedition (19.96×), and Truck camper (15.48×) over the country average.

Where do Dometic fans live in United States?

Dometic fans in United States are most concentrated in California (reach 33,571), Texas (reach 20,380), and Florida (reach 20,162). These three regions account for the largest share of the active audience.

What other brands do Dometic fans also like?

Beyond Dometic itself, the audience over-indexes on Ford Expedition (19.96×), Truck camper (15.48×), Bachelor of Business Administration (32.94×), and MSN (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dometic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.