Rascasse Audience Intelligence

Dometic Target Market in United States

A data profile of the people who buy, follow and care about Dometic in United States — modelled from more than twelve digital signal sources. Dometic has an estimated audience of 268,495 people in United States.

#5304among Brand in United States#1738in Home & Garden

The average Dometic fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sierra Trading Post, Sustainable energy, Renewable energy, with strongest over-indexing on Sierra Trading Post (28.3× the country average).

Demographically, the Dometic audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dometic fan in United States is more male, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Sierra Trading Post.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dometic profile in United States.

Audience size
268K
in United States
Gender
30.1%♀
69.9% male
Age
44.5
average years
Country rank
#51104
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dometic

30.1% are female, 69.9% are male, average age 44.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Dometic audience in United States
MetricValue
Female30.1%
Male69.9%
Average age44.5
Estimated audience size268,495
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Dometic audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Dometic audience comes from United States.

Worldwide audience distribution share by country for Dometic
CountryShare
United States22.6%
Germany20.1%
Australia9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dometic audience in United States is strongest.

Fig. 05

Top regions by affinity

Dometic customers by region in United States
#RegionReachAffinity×
01Montana~1K1.97×
02Oregon~6K1.91×
03Colorado~7K1.68×
04Idaho~2K1.67×
05Indiana~8K1.63×
06Utah~4K1.60×
07Washington~8K1.56×
08Wyoming<1K1.51×
09Alaska<1K1.48×
10Tennessee~8K1.44×
11Arizona~7K1.29×
12New Mexico~2K1.21×
13Maine~1K1.12×
14California~30K1.10×
15Michigan~7K1.06×
16Florida~20K1.05×
17Nevada~3K1.04×
18South Dakota<1K0.98×
19North Dakota<1K0.98×
20Alabama~4K0.97×
21New Hampshire~1K0.96×
22Arkansas~2K0.94×
23Wisconsin~4K0.90×
24Missouri~4K0.89×
25Oklahoma~3K0.87×
26Minnesota~3K0.86×
27Louisiana~3K0.85×
28Texas~20K0.84×
29Iowa~2K0.84×
30Hawaii<1K0.83×
31Illinois~7K0.82×
32Kansas~2K0.82×
33Rhode Island<1K0.81×
34North Carolina~6K0.80×
35Nebraska~1K0.79×
36West Virginia<1K0.79×
37South Carolina~3K0.78×
38Delaware<1K0.78×
39Mississippi~2K0.77×
40Kentucky~3K0.75×
41Washington, District of Columbia<1K0.73×
42Ohio~6K0.72×
43Pennsylvania~6K0.71×
44Georgia~6K0.71×
45Virginia~5K0.70×
46Connecticut~2K0.69×
47Massachusetts~3K0.62×
48Maryland~3K0.61×
49New York~8K0.51×
50New Jersey~3K0.50×
Fig. 06

Affinity by region

Affinity by region — Dometic, United States
0.50×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dometic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dometic audience
#·InterestCategoryAffinity×
01Sierra Trading PostFashion & Accessoires28.30×
02Truck camperCars & Mobility15.97×
03AirstreamCars & Mobility13.67×
04Weber GrillsHome & Garden11.41×
05Popup camperTravel & Leisure10.23×
06ElectroluxHome & Garden9.26×
07Sustainable energyHome & Garden9.06×
08Toyota Land CruiserCars & Mobility7.56×
09Renewable energyBusiness & Career7.53×
10MotorboatCars & Mobility6.09×
11Home automationTechnology & Electronics5.99×
12RV parkCars & Mobility5.31×
13Solar energyHome & Garden4.68×
14Extreme sportSports4.45×
15Advance Auto PartsCars & Mobility4.08×
16First class travelTravel & Leisure3.82×
17Discount TireShopping3.73×
18FedExBusiness & Career3.68×
19AutoZoneCars & Mobility2.61×
20Mortgage loansBusiness & Career2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dometic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dometic audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.03×
PatriotismCONSERVATISM2.70×
Convenience OrientationPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dometic audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
CreativityOPEN0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dometic's target market in United States?

Dometic's target market in United States covers an estimated 268,495 people, concentrated in California and Texas.

02

What is the gender split and age of Dometic customers?

30.1% of the Dometic audience are female, 69.9% are male, with an average age of 44.5 years.

03

Which brands do Dometic fans like most?

Dometic fans show strongest brand affinity for Sierra Trading Post (28.3×), Sustainable energy (9.06×), and Renewable energy (7.53×) over the country average.

04

Where do Dometic fans live in United States?

Dometic fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dometic fans also like?

Beyond Dometic itself, the audience over-indexes on Sustainable energy (9.06×), Renewable energy (7.53×), Truck camper (15.97×), and Solar energy (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dometic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dometic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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