Rascasse Audience Intelligence

Incense Audience in Germany

A data profile of the people who buy, follow and care about Incense in Germany — modelled from more than twelve digital signal sources. Incense has an estimated audience of 730,400 people in Germany.

#3783among Topic in Germany#529in Home & Garden

The average Incense fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IHF World Men's Handball Championship, Diary, Non-alcoholic beverage, with strongest over-indexing on IHF World Men's Handball Championship (4.65× the country average).

Demographically, the Incense audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Incense fan in Germany is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incense profile in Germany.

Audience size
730K
in Germany
Gender
74.2%♀
25.8% male
Age
42.2
average years
Country rank
#8547
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incense fans

74.2% are female, 25.8% are male, average age 42.2.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Incense audience in Germany
MetricValue
Female74.2%
Male25.8%
Average age42.2
Estimated audience size730,400
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Incense audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4928%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Incense audience comes from Germany.

Worldwide audience distribution share by country for Incense
CountryShare
Brazil12.3%
United States12.1%
Taiwan11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incense audience in Germany is strongest.

Fig. 05

Top regions by affinity

Incense fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.87×
02Hessen~70K1.29×
03Hamburg~20K1.21×
04Bayern~100K1.08×
05Nordrhein-Westfalen~200K1.03×
06Bremen~6K1.03×
07Baden-Württemberg~100K1.02×
08Rheinland-Pfalz~40K0.97×
09Schleswig-Holstein~20K0.92×
10Saarland~8K0.92×
11Niedersachsen~60K0.91×
12Sachsen~30K0.90×
13Thüringen~20K0.83×
14Brandenburg~20K0.81×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Incense, Germany
0.78×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incense audience
#·InterestCategoryAffinity×
01Feng shuiHealth20.41×
02EVA AirTravel & Leisure20.00×
03Yankee CandleHome & Garden15.01×
04OrangeTechnology & Electronics14.21×
05CambodiaTravel & Leisure12.75×
06Fragrance oilBeauty & Wellness11.97×
07International English Language Testing SystemBusiness & Career9.25×
08Crystal healingHealth8.90×
09MalaysiaTravel & Leisure8.88×
10CarrefourShopping8.20×
11Kundalini yogaHealth8.17×
12Non-alcoholic beverageFood & Beverages8.10×
13BiochemistryBusiness & Career7.45×
14DiaryKids & Family6.77×
15European Men's Handball ChampionshipSports5.77×
16Qatar AirwaysTravel & Leisure5.74×
17Polo Ralph LaurenFashion & Accessoires4.68×
18IHF World Men's Handball ChampionshipSports4.65×
19WhatsAppInternet & Social Media2.48×
20AldiShopping2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incense audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
SpiritualityBALANCE2.13×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incense audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Luxury OrientationPREMIUM0.81×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incense have in Germany?

Incense has an estimated audience of 730,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Incense fans?

74.2% of Incense fans are female, 25.8% are male, with an average age of 42.2 years.

03

Which brands do Incense fans like most?

Incense fans show strongest brand affinity for IHF World Men's Handball Championship (4.65×), Diary (6.77×), and Non-alcoholic beverage (8.1×) over the country average.

04

Where do Incense fans live in Germany?

Incense fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Incense fans also like?

Beyond Incense itself, the audience over-indexes on Diary (6.77×), Non-alcoholic beverage (8.1×), Feng shui (20.41×), and Yankee Candle (15.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Incense audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Incense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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