Incense Audience in Germany
Incense has an estimated audience of 730,400 people in Germany. 74.2% are female, 25.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Fragrance oil, International English Language Testing System, Cambodia, Candle.
The average Incense fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Fragrance oil, International English Language Testing System, with strongest over-indexing on IHF World Men's Handball Championship (8.61× the country average). Demographically, the Incense audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Incense fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 42.2 |
| Estimated audience size | 730,400 |
Audience persona
The typical Incense fan in Germany is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,486 | 1.07× |
| Bayern | 130,155 | 1.11× |
| Baden-Württemberg | 103,296 | 1.04× |
| Hessen | 76,115 | 1.37× |
| Niedersachsen | 64,551 | 0.91× |
| Berlin | 64,125 | 1.96× |
| Rheinland-Pfalz | 35,687 | 0.98× |
| Sachsen | 30,183 | 0.84× |
| Schleswig-Holstein | 22,924 | 0.87× |
| Hamburg | 21,066 | 1.28× |
| Brandenburg | 16,318 | 0.72× |
| Thüringen | 13,824 | 0.74× |
| Sachsen-Anhalt | 12,863 | 0.68× |
| Mecklenburg-Vorpommern | 8,485 | 0.61× |
| Saarland | 7,029 | 0.78× |
| Bremen | 6,484 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 8.61× | Sports |
| Fragrance oil | 18.4× | Beauty & Wellness |
| International English Language Testing System | 12.12× | Business & Career |
| Cambodia | 17.23× | Travel & Leisure |
| Candle | 5.41× | Home & Garden |
| Yankee Candle | 14.75× | Home & Garden |
| European Men's Handball Championship | 10.32× | Sports |
| Beadwork | 19.85× | Home & Garden |
| Kundalini yoga | 7.2× | Health |
| Orange | 12.31× | Technology & Electronics |
| Dried fruit | 8.66× | Food & Beverages |
| Feng shui | 14.81× | Health |
| Arabic coffee | 7.76× | Food & Beverages |
| Diary | 4.47× | Kids & Family |
| EVA Air | 20× | Travel & Leisure |
| Malaysia | 6.55× | Travel & Leisure |
| Vegetable Gardening | 5.07× | Food & Beverages |
| Feminine hygiene | 5.93× | Health |
| Rose | 8.26× | Home & Garden |
| New Zealand | 6.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.99 |
| Urban Lifestyle | OPEN | 1.63 |
| Spirituality | BALANCE | 1.56 |
| Mindfulness | BALANCE | 1.55 |
| Price Sensitivity | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.3% |
| United States | 12.1% |
| Taiwan | 11.9% |
See Incense audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Incense have in Germany?
Incense has an estimated audience of 730,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Incense fans?
74.2% of Incense fans are female, 25.8% are male, with an average age of 42.2 years.
Which brands do Incense fans like most?
Incense fans show strongest brand affinity for IHF World Men's Handball Championship (8.61×), Fragrance oil (18.4×), and International English Language Testing System (12.12×) over the country average.
Where do Incense fans live in Germany?
Incense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,486), Bayern (reach 130,155), and Baden-Württemberg (reach 103,296). These three regions account for the largest share of the active audience.
What other brands do Incense fans also like?
Beyond Incense itself, the audience over-indexes on Fragrance oil (18.4×), International English Language Testing System (12.12×), Cambodia (17.23×), and Candle (5.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Incense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.