Incense Audience in United States

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Incense has an estimated audience of 3,124,572 people in United States. 66.9% are female, 33.1% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Vietnam Airlines, Metaphysics, Diaper bag, Fragrance oil, Confucianism.

The average Incense fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vietnam Airlines, Metaphysics, Diaper bag, with strongest over-indexing on Vietnam Airlines (42.01× the country average). Demographically, the Incense audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Incense fans

Demographic split for Incense audience in United States
MetricValue
Female66.9%
Male33.1%
Average age34.4
Estimated audience size3,124,572

Audience persona

The typical Incense fan in United States is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Vietnam Airlines.

Top regions in United States

Top regions ranked by reach for Incense in United States
RegionReachAffinity
California450,4971.31×
Texas303,6921.13×
New York220,2241.26×
Florida203,6300.96×
Georgia115,4251.2×
Illinois115,3441.11×
Pennsylvania102,7150.98×
North Carolina102,6781.09×
Ohio96,3331×
Michigan85,5711.05×
Virginia83,7701.1×
New Jersey79,1241×
Washington73,4731.17×
Arizona64,7271.01×
Tennessee63,5271.01×
Massachusetts61,7711×
Indiana60,4931.06×
Maryland60,2261.12×
Missouri51,1461.02×
Colorado49,0141×
Minnesota46,9391.05×
Alabama43,9691.01×
South Carolina43,9540.94×
Wisconsin43,1450.92×
Louisiana42,0871.04×
Oregon41,0421.15×
Kentucky37,6030.96×
Oklahoma36,6041.05×
Nevada30,9301.02×
Connecticut30,5320.97×
Kansas28,7351.17×
Mississippi26,4791.03×
Arkansas26,0591.01×
Utah25,4580.91×
Iowa23,1780.9×
New Mexico15,1820.97×
Hawaii14,9131.11×
Nebraska14,2550.91×
Idaho13,0840.84×
West Virginia12,5410.86×
Washington, District of Columbia11,2821.2×
Maine10,8530.97×
New Hampshire10,0760.82×
Rhode Island9,2610.93×
Delaware7,3060.85×
Montana7,2630.84×
Alaska6,1190.92×
South Dakota5,3840.75×
North Dakota4,8950.76×
Vermont4,7170.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incense audience
BrandAffinityCategory
Vietnam Airlines42.01×Travel & Leisure
Metaphysics5.52×Business & Career
Diaper bag5.86×Kids & Family
Fragrance oil13.82×Beauty & Wellness
Confucianism32.06×Politics & Society
Orange11.86×Technology & Electronics
Coppa Italia47.06×Sports
YouTube Music3.24×Internet & Social Media
Electric guitar2.91×Music & Radio
FC Bayern Munich3.82×Sports
Ponytail5.74×Fashion & Accessoires
Candle3.55×Home & Garden
Robert Lewandowski16.47×Sports
Food storage6×Home & Garden
Planet Fitness2.02×Sports
Hiking trails4.7×Sports
Bass guitar2.45×Music & Radio
Fly fishing3.31×Sports
Porter Airlines19.15×Travel & Leisure
Industrial engineering5.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incense audience
TraitClusterScore
MindfulnessBALANCE1.55
SustainabilityBALANCE1.44
IndividualismJOY1.27
Price SensitivityPREMIUM1.27
ExtroversionTHRILL1.26
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Incense
CountryShare
Brazil12.3%
United States12.1%
Taiwan11.9%

See Incense audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Incense have in United States?

Incense has an estimated audience of 3,124,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Incense fans?

66.9% of Incense fans are female, 33.1% are male, with an average age of 34.4 years.

Which brands do Incense fans like most?

Incense fans show strongest brand affinity for Vietnam Airlines (42.01×), Metaphysics (5.52×), and Diaper bag (5.86×) over the country average.

Where do Incense fans live in United States?

Incense fans in United States are most concentrated in California (reach 450,497), Texas (reach 303,692), and New York (reach 220,224). These three regions account for the largest share of the active audience.

What other brands do Incense fans also like?

Beyond Incense itself, the audience over-indexes on Metaphysics (5.52×), Diaper bag (5.86×), Fragrance oil (13.82×), and Confucianism (32.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.