Rascasse Audience Intelligence

Incense Audience in United States

A data profile of the people who buy, follow and care about Incense in United States — modelled from more than twelve digital signal sources. Incense has an estimated audience of 3,124,572 people in United States.

#5000among Topic in United States#609in Home & Garden

The average Incense fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Orange, Metaphysics, Vietnam Airlines, with strongest over-indexing on Orange (26.39× the country average).

Demographically, the Incense audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incense fan in United States is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Orange.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incense profile in United States.

Audience size
3.1M
in United States
Gender
66.9%♀
33.1% male
Age
34.4
average years
Country rank
#9957
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incense fans

66.9% are female, 33.1% are male, average age 34.4.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Incense audience in United States
MetricValue
Female66.9%
Male33.1%
Average age34.4
Estimated audience size3,124,572
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Incense audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3915%
40-4915%
50+14%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Incense audience comes from United States.

Worldwide audience distribution share by country for Incense
CountryShare
Brazil12.3%
United States12.1%
Taiwan11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incense audience in United States is strongest.

Fig. 05

Top regions by affinity

Incense fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.26×
02New York~200K1.19×
03Washington, District of Columbia~10K1.15×
04Georgia~100K1.14×
05Hawaii~20K1.14×
06Oregon~40K1.13×
07Washington~70K1.12×
08Kansas~30K1.12×
09Maryland~60K1.11×
10Nebraska~20K1.11×
11Texas~300K1.08×
12Illinois~100K1.07×
13Louisiana~40K1.06×
14Oklahoma~40K1.06×
15Virginia~80K1.05×
16Arkansas~30K1.05×
17North Carolina~100K1.04×
18Mississippi~30K1.04×
19Indiana~60K1.03×
20Nevada~30K1.02×
21New Mexico~20K1.02×
22Arizona~60K1.01×
23Minnesota~50K1.01×
24Tennessee~60K1.00×
25Missouri~50K1.00×
26Alabama~40K1.00×
27Michigan~80K0.98×
28Massachusetts~60K0.98×
29Alaska~7K0.98×
30New Jersey~80K0.97×
31Colorado~50K0.97×
32Kentucky~40K0.97×
33Maine~10K0.97×
34Rhode Island~10K0.97×
35Pennsylvania~100K0.96×
36Ohio~90K0.96×
37Connecticut~30K0.96×
38Vermont~5K0.93×
39Florida~200K0.92×
40West Virginia~10K0.92×
41Delaware~8K0.92×
42South Carolina~40K0.91×
43Wisconsin~40K0.91×
44Iowa~20K0.91×
45Montana~8K0.91×
46Utah~30K0.90×
47Idaho~10K0.87×
48South Dakota~6K0.87×
49North Dakota~6K0.86×
50New Hampshire~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Incense, United States
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incense audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure26.67×
02OrangeTechnology & Electronics26.39×
03ConfucianismPolitics & Society22.92×
04Robert LewandowskiSports20.00×
05SC FreiburgSports20.00×
06Watford F.C.Sports20.00×
07Fragrance oilBeauty & Wellness9.03×
08MetaphysicsBusiness & Career6.02×
09CandleHome & Garden4.65×
10Black catPets & Animals3.31×
11CrystalFashion & Accessoires3.22×
12OtakuLiterature3.19×
13YouTube MusicInternet & Social Media2.87×
14French BulldogPets & Animals2.52×
15CarpentryHome & Garden2.42×
16Bass guitarMusic & Radio2.31×
17Electric guitarMusic & Radio2.22×
18Musical instrumentMusic & Radio2.01×
19Planet FitnessSports1.92×
20Sam's ClubShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incense audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
PatriotismCONSERVATISM1.39×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incense audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Pet OwnershipJOY0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incense have in United States?

Incense has an estimated audience of 3,124,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Incense fans?

66.9% of Incense fans are female, 33.1% are male, with an average age of 34.4 years.

03

Which brands do Incense fans like most?

Incense fans show strongest brand affinity for Orange (26.39×), Metaphysics (6.02×), and Vietnam Airlines (26.67×) over the country average.

04

Where do Incense fans live in United States?

Incense fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Incense fans also like?

Beyond Incense itself, the audience over-indexes on Metaphysics (6.02×), Vietnam Airlines (26.67×), Candle (4.65×), and Robert Lewandowski (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Incense audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Incense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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