Top 50 Fragrances in Germany
This curated ranking covers the 50 largest fragrances in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 92 fragrances tracked in Germany, the 50 ranked here account for the largest measured audience reach. Fragrances, Paris Hilton (fragrance) and Fragrance oil lead the list with a combined estimated audience of 11,761,476 people. Across all 50 entries the average audience size is 378,235, and the largest, Fragrances, reaches around 9,516,177 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
9,516,177 | 2.7% | Fragrances | Beauty & Wellness |
| 2 |  Paris Hilton (fragrance) |
1,492,204 | 14.7% | Fragrances | Beauty & Wellness |
| 3 |  Fragrance oil |
753,095 | 2.2% | Fragrances | Beauty & Wellness |
| 4 |  Parfum |
636,795 | 3.6% | Fragrances | Beauty & Wellness |
| 5 |  Paco Rabanne |
504,741 | 5.1% | Fragrances | Beauty & Wellness |
| 6 |  Acqua di Parma |
438,477 | 9.7% | Fragrances | Beauty & Wellness |
| 7 |  Coco (perfume) |
313,778 | 2.9% | Fragrances | Beauty & Wellness |
| 8 |  Dior Homme |
299,306 | 5.5% | Fragrances | Beauty & Wellness |
| 9 |  Forever (Mariah Carey fragrance) |
294,932 | 7.3% | Fragrances | Beauty & Wellness |
| 10 |  Joy (perfume) |
294,842 | 6.1% | Fragrances | Beauty & Wellness |
| 11 |  Perfumer |
250,983 | 1.9% | Fragrances | Beauty & Wellness |
| 12 |  Charlie (fragrance) |
242,730 | 7.7% | Fragrances | Beauty & Wellness |
| 13 |  Axe |
230,514 | 11.1% | Fragrances | Beauty & Wellness |
| 14 |  Eau de toilette |
215,981 | 1.6% | Fragrances | Beauty & Wellness |
| 15 |  Maison Francis Kurkdjian |
204,747 | 6.9% | Fragrances | Beauty & Wellness |
| 16 |  Chanel No. 5 |
200,864 | 5.8% | Fragrances | Beauty & Wellness |
| 17 |  bilou |
198,670 | 54.7% | Fragrances | Beauty & Wellness |
| 18 |  La Rive |
193,916 | 22.2% | Fragrances | Beauty & Wellness |
| 19 |  Fantasy (fragrance) |
181,781 | 2.2% | Fragrances | Beauty & Wellness |
| 20 |  Bleu de Chanel |
168,016 | 3.5% | Fragrances | Beauty & Wellness |
| 21 |  Montale |
165,111 | 9.2% | Fragrances | Beauty & Wellness |
| 22 |  Penhaligon's |
150,685 | 4.4% | Fragrances | Beauty & Wellness |
| 23 |  acqua di giò |
150,130 | 4.2% | Fragrances | Beauty & Wellness |
| 24 |  Davidoff Cool Water |
125,677 | 14.3% | Fragrances | Beauty & Wellness |
| 25 |  Curious (fragrance) |
125,338 | 4.4% | Fragrances | Beauty & Wellness |
| 26 |  Azzaro |
117,650 | 3.8% | Fragrances | Beauty & Wellness |
| 27 |  Francis Kurkdjian |
110,207 | 7.0% | Fragrances | Beauty & Wellness |
| 28 |  Thierry Mugler |
109,536 | 4.3% | Fragrances | Beauty & Wellness |
| 29 | J'Adore (fragrance) |
99,478 | 4.2% | Fragrances | Beauty & Wellness |
| 30 |  Light Blue (fragrance) |
88,809 | 3.8% | Fragrances | Beauty & Wellness |
| 31 |  Clive Christian |
80,960 | 7.3% | Fragrances | Beauty & Wellness |
| 32 |  Cacharel |
68,962 | 5.4% | Fragrances | Beauty & Wellness |
| 33 |  Issey Miyake Parfums |
67,116 | 23.6% | Fragrances | Beauty & Wellness |
| 34 |  Serge Lutens |
66,715 | 4.4% | Fragrances | Beauty & Wellness |
| 35 |  John Varvatos |
65,769 | 4.3% | Fragrances | Beauty & Wellness |
| 36 |  Elixir (perfume) |
64,641 | 3.4% | Fragrances | Beauty & Wellness |
| 37 |  Lalique |
60,511 | 7.0% | Fragrances | Beauty & Wellness |
| 38 |  Jo Malone London |
54,153 | 1.4% | Fragrances | Beauty & Wellness |
| 39 |  Eau de Cologne |
51,225 | 1.3% | Fragrances | Beauty & Wellness |
| 40 |  Coco Mademoiselle |
50,278 | 3.7% | Fragrances | Beauty & Wellness |
| 41 |  The Merchant of Venice |
49,657 | 15.9% | Fragrances | Beauty & Wellness |
| 42 |  Believe (fragrance) |
47,176 | 2.0% | Fragrances | Beauty & Wellness |
| 43 |  Cool Water (perfume) |
47,056 | 10.8% | Fragrances | Beauty & Wellness |
| 44 |  Roja |
45,661 | 1.8% | Fragrances | Beauty & Wellness |
| 45 |  Initio Parfums |
43,859 | 7.9% | Fragrances | Beauty & Wellness |
| 46 | Opium (perfume) |
43,815 | 7.6% | Fragrances | Beauty & Wellness |
| 47 |  L'eau d'Issey |
43,292 | 8.2% | Fragrances | Beauty & Wellness |
| 48 |  L'Artisan Parfumeur |
30,742 | 3.9% | Fragrances | Beauty & Wellness |
| 49 |  Aramis |
29,566 | 1.9% | Fragrances | Beauty & Wellness |
| 50 |  DKNY Fragrances |
25,452 | 6.2% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in Germany?
Fragrances currently leads with an estimated audience of 9,516,177 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.