Axe Audience in Germany
Axe has an estimated audience of 347,742 people in Germany. 28.9% are female, 71.1% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Axe fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Axe fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 37.7 |
| Estimated audience size | 347,742 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,716 | 1.18× |
| Bayern | 58,196 | 1.04× |
| Baden-Württemberg | 50,052 | 1.05× |
| Niedersachsen | 35,591 | 1.05× |
| Hessen | 30,691 | 1.16× |
| Rheinland-Pfalz | 17,524 | 1.01× |
| Sachsen | 16,913 | 0.99× |
| Berlin | 16,096 | 1.04× |
| Schleswig-Holstein | 12,115 | 0.97× |
| Brandenburg | 10,049 | 0.93× |
| Thüringen | 8,759 | 0.99× |
| Hamburg | 8,536 | 1.09× |
| Sachsen-Anhalt | 7,501 | 0.83× |
| Mecklenburg-Vorpommern | 5,491 | 0.83× |
| Saarland | 4,210 | 0.99× |
| Bremen | 3,225 | 1.08× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.5% |
| United States | 25.7% |
| Germany | 15.8% |
See Axe audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Axe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.