Axe Audience in United States
Axe has an estimated audience of 566,228 people in United States. 34.8% are female, 65.2% are male, average age 36.7. Top regions: California, Texas, Florida.
The average Axe fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Axe fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 36.7 |
| Estimated audience size | 566,228 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,056 | 1.21× |
| Texas | 57,026 | 1.17× |
| Florida | 38,132 | 0.99× |
| New York | 33,066 | 1.05× |
| Illinois | 19,226 | 1.02× |
| Georgia | 18,930 | 1.09× |
| Pennsylvania | 18,246 | 0.96× |
| North Carolina | 17,475 | 1.03× |
| Ohio | 16,531 | 0.95× |
| Michigan | 15,066 | 1.02× |
| Virginia | 14,434 | 1.05× |
| New Jersey | 14,326 | 0.99× |
| Arizona | 13,100 | 1.13× |
| Washington | 12,906 | 1.14× |
| Tennessee | 11,908 | 1.05× |
| Massachusetts | 10,518 | 0.94× |
| Maryland | 10,245 | 1.05× |
| Indiana | 9,937 | 0.96× |
| Colorado | 9,717 | 1.09× |
| Missouri | 9,186 | 1.01× |
| Alabama | 8,725 | 1.1× |
| Minnesota | 8,234 | 1.01× |
| South Carolina | 8,183 | 0.96× |
| Wisconsin | 7,725 | 0.91× |
| Louisiana | 7,228 | 0.99× |
| Kentucky | 7,157 | 1.01× |
| Oregon | 6,970 | 1.07× |
| Oklahoma | 6,580 | 1.05× |
| Nevada | 5,775 | 1.05× |
| Utah | 5,632 | 1.11× |
| Connecticut | 5,209 | 0.92× |
| Arkansas | 4,669 | 1.0× |
| Kansas | 4,567 | 1.02× |
| Iowa | 4,566 | 0.98× |
| Mississippi | 4,472 | 0.96× |
| Idaho | 3,080 | 1.09× |
| New Mexico | 2,863 | 1.01× |
| West Virginia | 2,797 | 1.06× |
| Nebraska | 2,682 | 0.94× |
| Hawaii | 2,272 | 0.93× |
| Maine | 2,173 | 1.07× |
| New Hampshire | 2,125 | 0.95× |
| Rhode Island | 1,684 | 0.93× |
| Montana | 1,655 | 1.05× |
| Alaska | 1,418 | 1.17× |
| Washington, District of Columbia | 1,299 | 0.76× |
| Delaware | 1,244 | 0.8× |
| South Dakota | 1,153 | 0.88× |
| North Dakota | 983 | 0.85× |
| Vermont | 953 | 0.96× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.5% |
| United States | 25.7% |
| Germany | 15.8% |
See Axe audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
- Fragrance oil (3,788,593)
- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Parfum (1,985,782)
How to read this data
Audience size is the estimated number of people in United States who actively search for Axe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.