Rascasse Audience Intelligence

Perfumer Audience in Germany

A data profile of the people who buy, follow and care about Perfumer in Germany — modelled from more than twelve digital signal sources. Perfumer has an estimated audience of 250,983 people in Germany.

#12among Fragrances in Germany#6711among Topic in Germany#261in Beauty & Wellness

The average Perfumer fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cutting board, Kelly Osbourne, Acqua di Parma, with strongest over-indexing on Cutting board (25.31× the country average).

Demographically, the Perfumer audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Perfumer fan in Germany is more female, around 29.1 years old, with strong Design Affinity tendencies and a notable affinity for Cutting board.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfumer profile in Germany.

Audience size
251K
in Germany
Gender
77.5%♀
22.5% male
Age
29.1
average years
Country rank
#19603
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perfumer fans

77.5% are female, 22.5% are male, average age 29.1.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Perfumer audience in Germany
MetricValue
Female77.5%
Male22.5%
Average age29.1
Estimated audience size250,983
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Perfumer audience in Germany
Age bracketShare%
16-1949%
20-2921%
30-3915%
40-4911%
50+4%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Perfumer audience comes from Germany.

Worldwide audience distribution share by country for Perfumer
CountryShare
Japan10.2%
Saudi Arabia9.5%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfumer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Perfumer fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.25×
02Berlin~10K1.23×
03Saarland~3K1.13×
04Mecklenburg-Vorpommern~5K1.03×
05Thüringen~7K1.02×
06Hamburg~6K1.00×
07Sachsen-Anhalt~6K0.99×
08Hessen~20K0.96×
09Brandenburg~7K0.96×
10Rheinland-Pfalz~10K0.94×
11Schleswig-Holstein~8K0.93×
12Sachsen~10K0.90×
13Bayern~40K0.87×
14Nordrhein-Westfalen~50K0.85×
15Niedersachsen~20K0.85×
16Baden-Württemberg~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Perfumer, Germany
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfumer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfumer audience
#·InterestCategoryAffinity×
01Eau de toiletteBeauty & Wellness30.96×
02Cutting boardHome & Garden25.31×
03Acqua di ParmaBeauty & Wellness25.21×
04Kelly OsbourneMusic & Radio14.78×
05ShiseidoBeauty & Wellness11.54×
06BalmainFashion & Accessoires11.47×
07Essential oilHome & Garden10.90×
08Kitchen knifeHome & Garden10.83×
09McCaféFood & Beverages8.17×
10Herbal teaFood & Beverages7.74×
11Day spaBeauty & Wellness6.22×
12Dua LipaMusic & Radio6.20×
13Sunday BrunchKids & Family6.05×
14LipstickBeauty & Wellness5.64×
15PillowHome & Garden4.75×
16Artificial nailsBeauty & Wellness4.52×
17EssoCars & Mobility4.49×
18Expensive TasteBusiness & Career4.35×
19First-time buyerShopping4.24×
20RyanairTravel & Leisure2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfumer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfumer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.98×
IndulgenceJOY1.99×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfumer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Family OrientationCONSERVATISM0.95×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perfumer have in Germany?

Perfumer has an estimated audience of 250,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Perfumer fans?

77.5% of Perfumer fans are female, 22.5% are male, with an average age of 29.1 years.

03

Which brands do Perfumer fans like most?

Perfumer fans show strongest brand affinity for Cutting board (25.31×), Kelly Osbourne (14.78×), and Acqua di Parma (25.21×) over the country average.

04

Where do Perfumer fans live in Germany?

Perfumer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Perfumer fans also like?

Beyond Perfumer itself, the audience over-indexes on Kelly Osbourne (14.78×), Acqua di Parma (25.21×), Eau de toilette (30.96×), and Kitchen knife (10.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in Germany

See Perfumer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Perfumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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