Perfumer Audience in Germany
Perfumer has an estimated audience of 250,983 people in Germany. 77.5% are female, 22.5% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Cadbury World, Natural rubber, Collectable.
The average Perfumer fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Cadbury World, with strongest over-indexing on Artistic inspiration (3.64× the country average). Demographically, the Perfumer audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Perfumer fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 29.1 |
| Estimated audience size | 250,983 |
Audience persona
The typical Perfumer fan in Germany is more female, around 29.1 years old, with strong Design Affinity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,567 | 0.87× |
| Bayern | 33,317 | 0.83× |
| Baden-Württemberg | 28,246 | 0.82× |
| Niedersachsen | 18,484 | 0.76× |
| Hessen | 17,549 | 0.92× |
| Rheinland-Pfalz | 12,104 | 0.96× |
| Berlin | 10,224 | 0.91× |
| Sachsen | 7,490 | 0.61× |
| Brandenburg | 6,254 | 0.8× |
| Schleswig-Holstein | 6,220 | 0.69× |
| Thüringen | 6,079 | 0.95× |
| Sachsen-Anhalt | 5,904 | 0.91× |
| Saarland | 5,408 | 1.75× |
| Mecklenburg-Vorpommern | 5,193 | 1.08× |
| Bremen | 5,066 | 2.36× |
| Hamburg | 4,396 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.64× | Arts & Culture |
| Progressive rock | 4.44× | Music & Radio |
| Cadbury World | 13.34× | Travel & Leisure |
| Natural rubber | 3.41× | Cars & Mobility |
| Collectable | 1.89× | Kids & Family |
| Mothercare | 2.09× | Kids & Family |
| Commercial mortgage | 2.08× | Business & Career |
| Nurse education | 2.32× | Kids & Family |
| MS Mode | 6.2× | Fashion & Accessoires |
| Christmas Gift | 1.52× | Kids & Family |
| Ipekyol | 3.65× | Shopping |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| McGregor, Iowa | 6.6× | Shopping |
| Henley shirt | 4.14× | Fashion & Accessoires |
| Bugatti Chiron | 4.24× | Cars & Mobility |
| Cachorro | 2.51× | Pets & Animals |
| Minestrone | 1.82× | Food & Beverages |
| Home Delivery | 1.81× | Food & Beverages |
| Judge Dredd (film) | 4.15× | Movies & TV |
| Kazuo Ishiguro | 7.81× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.42 |
| Indulgence | JOY | 1.95 |
| Sports Activity | POWER | 1.83 |
| Sustainability | BALANCE | 1.74 |
| Quality Awareness | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.2% |
| Saudi Arabia | 9.5% |
| United States | 7.1% |
See Perfumer audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Perfumer have in Germany?
Perfumer has an estimated audience of 250,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Perfumer fans?
77.5% of Perfumer fans are female, 22.5% are male, with an average age of 29.1 years.
Which brands do Perfumer fans like most?
Perfumer fans show strongest brand affinity for Artistic inspiration (3.64×), Progressive rock (4.44×), and Cadbury World (13.34×) over the country average.
Where do Perfumer fans live in Germany?
Perfumer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,567), Bayern (reach 33,317), and Baden-Württemberg (reach 28,246). These three regions account for the largest share of the active audience.
What other brands do Perfumer fans also like?
Beyond Perfumer itself, the audience over-indexes on Progressive rock (4.44×), Cadbury World (13.34×), Natural rubber (3.41×), and Collectable (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Perfumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.