Perfumer Audience in United States

Perfumer logo

Perfumer has an estimated audience of 910,944 people in United States. 82.1% are female, 17.9% are male, average age 28.7. Top regions: California, Texas, New York. Top brand affinities: St. Ives, Stamp collecting, Bank account, Natural rubber, Product design.

The average Perfumer fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include St. Ives, Stamp collecting, Bank account, with strongest over-indexing on St. Ives (143.29× the country average). Demographically, the Perfumer audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

Demographics of Perfumer fans

Demographic split for Perfumer audience in United States
MetricValue
Female82.1%
Male17.9%
Average age28.7
Estimated audience size910,944

Audience persona

The typical Perfumer fan in United States is more female, around 28.7 years old, with strong Design Affinity tendencies and a notable affinity for St. Ives.

Top regions in United States

Top regions ranked by reach for Perfumer in United States
RegionReachAffinity
California151,2021.51×
Texas113,9761.46×
New York90,1561.77×
Florida73,8241.2×
Illinois35,4121.17×
Pennsylvania31,7421.03×
New Jersey31,0541.34×
Georgia30,9511.1×
Ohio27,6900.99×
North Carolina25,7320.94×
Washington25,1791.38×
Virginia24,9751.13×
Michigan21,9930.92×
Massachusetts20,6351.15×
Maryland20,5741.31×
Tennessee18,4141.01×
Arizona17,4160.94×
Indiana17,1771.03×
Oregon16,9951.63×
Missouri13,4000.91×
Louisiana13,3491.14×
Colorado12,8050.89×
Minnesota12,2480.94×
South Carolina11,1000.81×
Kentucky10,5190.92×
Wisconsin9,3340.68×
Alabama9,1470.72×
Nevada8,9521.02×
Connecticut7,7660.85×
Oklahoma7,6090.75×
Utah6,8930.84×
Kansas6,2010.86×
Arkansas6,1130.81×
Mississippi5,4210.72×
Iowa4,6790.62×
Washington, District of Columbia4,4281.62×
Hawaii3,7960.97×
Idaho3,4970.77×
New Mexico3,3160.73×
Rhode Island3,0131.04×
New Hampshire2,6950.75×
Nebraska2,6390.58×
West Virginia2,5820.61×
Maine2,3270.71×
Delaware2,2080.88×
Alaska2,0611.06×
North Dakota1,8711×
Montana1,7970.71×
South Dakota1,7740.84×
Wyoming1,6711.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perfumer audience
BrandAffinityCategory
St. Ives143.29×Travel & Leisure
Stamp collecting42.48×Home & Garden
Bank account7.21×Business & Career
Natural rubber5.17×Cars & Mobility
Product design3.74×Business & Career
Software widget27.83×Technology & Electronics
Governor of Michigan11.66×Politics & Society
Certified diabetes educator19.69×Business & Career
Mothercare4.56×Kids & Family
Goop7.35×Internet & Social Media
Home equity2.46×Home & Garden
Grace Slick9.79×Music & Radio
headspace10.08×Health
National Paralympic Committee25×Sports
Collectable1.7×Kids & Family
Grinch4.02×Movies & TV
Fairy godmother7.34×Literature
Cherish (group)10.59×Music & Radio
Google Home6.26×Technology & Electronics
Wok6.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perfumer audience
TraitClusterScore
Design AffinityPREMIUM3.7
Luxury OrientationPREMIUM3
Risk AppetiteTHRILL2.2
IndulgenceJOY2.19
LGBTQ+ IdentityOPEN1.83
SustainabilityBALANCE1.75

Worldwide distribution

Worldwide audience distribution share by country for Perfumer
CountryShare
Japan10.2%
Saudi Arabia9.5%
United States7.1%

See Perfumer audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Perfumer have in United States?

Perfumer has an estimated audience of 910,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Perfumer fans?

82.1% of Perfumer fans are female, 17.9% are male, with an average age of 28.7 years.

Which brands do Perfumer fans like most?

Perfumer fans show strongest brand affinity for St. Ives (143.29×), Stamp collecting (42.48×), and Bank account (7.21×) over the country average.

Where do Perfumer fans live in United States?

Perfumer fans in United States are most concentrated in California (reach 151,202), Texas (reach 113,976), and New York (reach 90,156). These three regions account for the largest share of the active audience.

What other brands do Perfumer fans also like?

Beyond Perfumer itself, the audience over-indexes on Stamp collecting (42.48×), Bank account (7.21×), Natural rubber (5.17×), and Product design (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.