Rascasse Audience Intelligence

Perfumer Audience in United States

A data profile of the people who buy, follow and care about Perfumer in United States — modelled from more than twelve digital signal sources. Perfumer has an estimated audience of 910,944 people in United States.

#12among Fragrances in United States#9006among Topic in United States#321in Beauty & Wellness

The average Perfumer fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Corriere della Sera, La Repubblica, Browser games, with strongest over-indexing on Corriere della Sera (95.24× the country average).

Demographically, the Perfumer audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perfumer fan in United States is more female, around 28.7 years old, with strong Indulgence tendencies and a notable affinity for Corriere della Sera.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfumer profile in United States.

Audience size
911K
in United States
Gender
82.1%♀
17.9% male
Age
28.7
average years
Country rank
#25192
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perfumer fans

82.1% are female, 17.9% are male, average age 28.7.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Perfumer audience in United States
MetricValue
Female82.1%
Male17.9%
Average age28.7
Estimated audience size910,944
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Perfumer audience in United States
Age bracketShare%
16-1952%
20-2921%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Perfumer audience comes from United States.

Worldwide audience distribution share by country for Perfumer
CountryShare
Japan10.2%
Saudi Arabia9.5%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfumer audience in United States is strongest.

Fig. 05

Top regions by affinity

Perfumer fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~70K2.94×
02Texas~100K1.53×
03New York~70K1.46×
04Oregon~10K1.40×
05Washington~30K1.38×
06Maryland~20K1.35×
07California~100K1.32×
08Alabama~20K1.29×
09Indiana~20K1.25×
10Washington, District of Columbia~3K1.22×
11New Jersey~30K1.18×
12Louisiana~10K1.10×
13Florida~70K1.08×
14Kansas~8K1.05×
15Illinois~30K1.03×
16Alaska~2K1.01×
17Georgia~30K1.00×
18Massachusetts~20K1.00×
19Vermont~2K0.99×
20Rhode Island~3K0.98×
21North Dakota~2K0.98×
22Pennsylvania~30K0.97×
23Hawaii~4K0.97×
24New Hampshire~3K0.97×
25Delaware~2K0.96×
26South Dakota~2K0.96×
27Tennessee~20K0.95×
28Kentucky~10K0.94×
29Connecticut~9K0.94×
30Nevada~8K0.94×
31Montana~2K0.93×
32Maine~3K0.92×
33Arkansas~7K0.91×
34New Mexico~4K0.91×
35Ohio~30K0.90×
36Mississippi~7K0.90×
37Idaho~4K0.90×
38West Virginia~4K0.90×
39Arizona~20K0.89×
40Missouri~10K0.89×
41Minnesota~10K0.89×
42Utah~7K0.89×
43Nebraska~4K0.89×
44North Carolina~20K0.88×
45Colorado~10K0.88×
46Michigan~20K0.86×
47Oklahoma~9K0.86×
48South Carolina~10K0.85×
49Iowa~6K0.83×
50Wisconsin~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Perfumer, United States
0.80×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfumer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfumer audience
#·InterestCategoryAffinity×
01La RepubblicaNews104.35×
02Corriere della SeraNews95.24×
03El Corte InglésShopping21.26×
04Society6Shopping20.00×
05ClarinsBeauty & Wellness17.22×
06CaudalieBeauty & Wellness15.77×
07Browser gamesGames14.91×
08Christian LouboutinFashion & Accessoires13.12×
09Michelin GuideFood & Beverages11.01×
10ReptilesPets & Animals9.10×
11Marc JacobsFashion & Accessoires8.12×
12White wineFood & Beverages7.95×
13Korean cuisineFood & Beverages7.91×
14Sunday BrunchKids & Family7.45×
15Red wineFood & Beverages7.40×
16HermèsFashion & Accessoires6.48×
17Bergdorf GoodmanFashion & Accessoires5.73×
18Outback SteakhouseFood & Beverages4.94×
19Designer clothingFashion & Accessoires4.70×
20Trader Joe'sShopping2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfumer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfumer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.57×
Design AffinityPREMIUM2.50×
Luxury OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfumer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
TraditionCONSERVATISM0.77×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perfumer have in United States?

Perfumer has an estimated audience of 910,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Perfumer fans?

82.1% of Perfumer fans are female, 17.9% are male, with an average age of 28.7 years.

03

Which brands do Perfumer fans like most?

Perfumer fans show strongest brand affinity for Corriere della Sera (95.24×), La Repubblica (104.35×), and Browser games (14.91×) over the country average.

04

Where do Perfumer fans live in United States?

Perfumer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Perfumer fans also like?

Beyond Perfumer itself, the audience over-indexes on La Repubblica (104.35×), Browser games (14.91×), Reptiles (9.1×), and Clarins (17.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Perfumer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfumer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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