Rascasse Audience Intelligence

Clarins Target Market in United States

A data profile of the people who buy, follow and care about Clarins in United States — modelled from more than twelve digital signal sources. Clarins has an estimated audience of 3,089,016 people in United States.

#9among Personal care in United States#1033among Brand in United States#168in Beauty & Wellness

The average Clarins fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Indoor tanning lotion, Macy's, Designer clothing, with strongest over-indexing on Indoor tanning lotion (20.17× the country average).

Demographically, the Clarins audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clarins fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Indoor tanning lotion.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clarins profile in United States.

Audience size
3.1M
in United States
Gender
77.7%♀
22.3% male
Age
36.7
average years
Country rank
#10042
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clarins

77.7% are female, 22.3% are male, average age 36.7.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Clarins audience in United States
MetricValue
Female77.7%
Male22.3%
Average age36.7
Estimated audience size3,089,016
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Clarins audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Clarins audience comes from United States.

Worldwide audience distribution share by country for Clarins
CountryShare
United States16.1%
France14.4%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clarins audience in United States is strongest.

Fig. 05

Top regions by affinity

Clarins customers by region in United States
#RegionReachAffinity×
01New York~400K2.39×
02New Jersey~200K1.92×
03California~600K1.85×
04Massachusetts~100K1.80×
05Hawaii~20K1.67×
06Florida~300K1.62×
07Washington, District of Columbia~10K1.52×
08Connecticut~50K1.46×
09Maryland~70K1.41×
10Illinois~100K1.40×
11Washington~90K1.38×
12Virginia~100K1.29×
13Nevada~30K1.14×
14Rhode Island~10K1.13×
15Texas~300K1.11×
16Delaware~9K1.09×
17Pennsylvania~100K1.06×
18Georgia~100K1.06×
19New Hampshire~10K1.02×
20Arizona~60K0.98×
21Maine~10K0.96×
22North Carolina~90K0.94×
23Colorado~50K0.93×
24Vermont~5K0.93×
25Oregon~30K0.92×
26Alaska~6K0.89×
27Minnesota~40K0.88×
28South Carolina~40K0.84×
29New Mexico~10K0.83×
30Michigan~70K0.81×
31Tennessee~50K0.80×
32Kansas~20K0.79×
33North Dakota~5K0.78×
34Indiana~40K0.75×
35Nebraska~10K0.75×
36Louisiana~30K0.74×
37Montana~6K0.74×
38South Dakota~5K0.74×
39Alabama~30K0.73×
40Kentucky~30K0.73×
41Ohio~70K0.72×
42Missouri~40K0.72×
43Wisconsin~30K0.72×
44Iowa~20K0.72×
45Utah~20K0.71×
46Idaho~10K0.70×
47West Virginia~10K0.70×
48Oklahoma~20K0.69×
49Arkansas~20K0.69×
50Mississippi~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Clarins, United States
0.66×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clarins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clarins audience
#·InterestCategoryAffinity×
01Indoor tanning lotionBeauty & Wellness20.17×
02BalmainFashion & Accessoires10.54×
03Stella McCartneyFashion & Accessoires9.78×
04Environmental technologyHome & Garden9.27×
05Serum (blood)Health7.94×
06Party dressFashion & Accessoires5.87×
07Wedding receptionKids & Family5.35×
08Designer clothingFashion & Accessoires5.18×
09Fashion showFashion & Accessoires4.61×
10GownFashion & Accessoires4.04×
11Louis VuittonFashion & Accessoires3.69×
12Fashion NovaShopping3.48×
13Macy'sShopping3.43×
14DressesFashion & Accessoires2.65×
15Women's clothingFashion & Accessoires2.54×
16Hair productsBeauty & Wellness2.28×
17CuisineFood & Beverages2.11×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clarins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clarins audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.62×
IndulgenceJOY2.12×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clarins audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clarins's target market in United States?

Clarins's target market in United States covers an estimated 3,089,016 people, concentrated in California and New York.

02

What is the gender split and age of Clarins customers?

77.7% of the Clarins audience are female, 22.3% are male, with an average age of 36.7 years.

03

Which brands do Clarins fans like most?

Clarins fans show strongest brand affinity for Indoor tanning lotion (20.17×), Macy's (3.43×), and Designer clothing (5.18×) over the country average.

04

Where do Clarins fans live in United States?

Clarins fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Clarins fans also like?

Beyond Clarins itself, the audience over-indexes on Macy's (3.43×), Designer clothing (5.18×), Environmental technology (9.27×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Clarins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clarins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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