Serum (blood) Audience in United States
Serum (blood) has an estimated audience of 7,115,656 people in United States. 89.0% are female, 11.0% are male, average age 42.1. Top brand affinities: Skin care, Dollar General, Concealer, Anti-aging cream, Clarins.
Top brand affinities include Skin care, Dollar General, Concealer, with strongest over-indexing on Skin care (2.45× the country average). Demographically, the Serum (blood) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Health · Type: Topic
Demographics of Serum (blood) fans
| Metric | Value |
|---|---|
| Female | 89.0% |
| Male | 11.0% |
| Average age | 42.1 |
| Estimated audience size | 7,115,656 |
Audience persona
The typical Serum (blood) fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Skin care.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skin care | 2.45× | Beauty & Wellness |
| Dollar General | 2.04× | Shopping |
| Concealer | 5× | Beauty & Wellness |
| Anti-aging cream | 3.61× | Beauty & Wellness |
| Clarins | 9.23× | Beauty & Wellness |
| Moisturizer | 2.94× | Home & Garden |
| Hormone | 3.85× | Health |
| Dentistry | 2.52× | Business & Career |
| Hair conditioner | 3.02× | Beauty & Wellness |
| Sephora | 1.96× | Shopping |
| Hair coloring | 2.75× | Beauty & Wellness |
| Nordstrom | 1.88× | Shopping |
| Life extension | 4.15× | Health |
| ULTA Beauty | 2.2× | Beauty & Wellness |
| Hair straightening | 2.64× | Beauty & Wellness |
| Hair dryer | 3.06× | Beauty & Wellness |
| Hair iron | 2.92× | Beauty & Wellness |
| Walgreens | 1.6× | Shopping |
| Mascara | 3.18× | Beauty & Wellness |
| Personal care | 1.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.53 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Thailand | 8.6% |
| France | 6.0% |
See Serum (blood) audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Serum (blood). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.