Rascasse Audience Intelligence

Serum (blood) Audience in United States

A data profile of the people who buy, follow and care about Serum (blood) in United States — modelled from more than twelve digital signal sources. Serum (blood) has an estimated audience of 7,115,656 people in United States.

#2985among Topic in United States#203in Health

The average Serum (blood) fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Life extension, Skin care, Moisturizer, with strongest over-indexing on Life extension (5.27× the country average).

Demographically, the Serum (blood) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serum (blood) fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Life extension.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serum (blood) profile in United States.

Audience size
7.1M
in United States
Gender
89.0%♀
11.0% male
Age
42.1
average years
Country rank
#4942
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serum (blood) fans

89.0% are female, 11.0% are male, average age 42.1.

Fig. 02

Gender split

89.0%
Female
11.0%
Male
Demographic split for Serum (blood) audience in United States
MetricValue
Female89.0%
Male11.0%
Average age42.1
Estimated audience size7,115,656
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Serum (blood) audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Serum (blood) audience comes from United States.

Worldwide audience distribution share by country for Serum (blood)
CountryShare
United States25.2%
Thailand8.6%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serum (blood) audience in United States is strongest.

Fig. 05

Top regions by affinity

Serum (blood) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K3.38×
02California~1M1.34×
03Texas~700K1.16×
04Florida~500K1.12×
05New York~400K1.12×
06Nevada~80K1.12×
07New Jersey~200K1.10×
08Louisiana~100K1.10×
09Washington~200K1.09×
10Georgia~200K1.06×
11Oregon~80K1.03×
12Massachusetts~100K1.02×
13Maryland~100K1.02×
14Illinois~200K1.01×
15Oklahoma~80K1.01×
16Tennessee~100K1.00×
17Alabama~100K0.99×
18Connecticut~70K0.99×
19New Mexico~40K0.99×
20Virginia~200K0.98×
21Arizona~100K0.98×
22Arkansas~60K0.97×
23Delaware~20K0.97×
24Indiana~100K0.96×
25Colorado~100K0.96×
26Utah~60K0.96×
27Hawaii~30K0.96×
28North Carolina~200K0.95×
29South Carolina~100K0.95×
30Kansas~50K0.95×
31Rhode Island~20K0.95×
32Mississippi~60K0.94×
33Idaho~30K0.93×
34Nebraska~30K0.93×
35Vermont~10K0.93×
36Michigan~200K0.92×
37Alaska~10K0.92×
38North Dakota~10K0.92×
39Pennsylvania~200K0.91×
40Missouri~100K0.91×
41South Dakota~10K0.91×
42Wisconsin~100K0.89×
43Kentucky~80K0.89×
44Ohio~200K0.88×
45Iowa~50K0.87×
46Montana~20K0.87×
47West Virginia~30K0.86×
48New Hampshire~20K0.85×
49Maine~20K0.85×
50Washington, District of Columbia~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Serum (blood), United States
0.84×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serum (blood) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serum (blood) audience
#·InterestCategoryAffinity×
01ClarinsBeauty & Wellness7.94×
02HyaluronanBeauty & Wellness5.90×
03Life extensionHealth5.27×
04ConcealerBeauty & Wellness3.99×
05CollagenBeauty & Wellness3.54×
06MoisturizerHome & Garden3.23×
07QVCMovies & TV2.82×
08Eyelash extensionsBeauty & Wellness2.80×
09Anti-aging creamBeauty & Wellness2.71×
10Skin careBeauty & Wellness2.49×
11SephoraShopping2.08×
12Discount storesShopping1.98×
13Hair careBeauty & Wellness1.94×
14Personal careHealth1.84×
15Dollar GeneralShopping1.80×
16FragrancesBeauty & Wellness1.79×
17WalgreensShopping1.78×
18Organic foodFood & Beverages1.75×
19Beauty salonsBeauty & Wellness1.62×
20FlowerHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serum (blood) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serum (blood) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Price SensitivityPREMIUM1.70×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serum (blood) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serum (blood) have in United States?

Serum (blood) has an estimated audience of 7,115,656 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serum (blood) fans?

89.0% of Serum (blood) fans are female, 11.0% are male, with an average age of 42.1 years.

03

Which brands do Serum (blood) fans like most?

Serum (blood) fans show strongest brand affinity for Life extension (5.27×), Skin care (2.49×), and Moisturizer (3.23×) over the country average.

04

Where do Serum (blood) fans live in United States?

Serum (blood) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Serum (blood) fans also like?

Beyond Serum (blood) itself, the audience over-indexes on Skin care (2.49×), Moisturizer (3.23×), Sephora (2.08×), and Dollar General (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Serum (blood) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serum (blood). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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