Serum (blood) Audience in Germany
Serum (blood) has an estimated audience of 1,485,020 people in Germany. 87.3% are female, 12.7% are male, average age 42.6. Top brand affinities: Rossmann, Gil Ofarim, Mothercare, Home Office, Stradivarius.
Top brand affinities include Rossmann, Gil Ofarim, Mothercare, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Serum (blood) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Serum (blood) fans
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 42.6 |
| Estimated audience size | 1,485,020 |
Audience persona
The typical Serum (blood) fan in Germany is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Gil Ofarim | 2.44× | Music & Radio |
| Mothercare | 2.88× | Kids & Family |
| Home Office | 1.61× | Business & Career |
| Stradivarius | 1.62× | Shopping |
| Samanyolu Haber | 4.14× | Movies & TV |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Esra Erol | 4.49× | Movies & TV |
| Jersey (fabric) | 3.75× | Fashion & Accessoires |
| Snow White (Fables) | 1.66× | Literature |
| Women's empowerment | 2.51× | Politics & Society |
| Home Delivery | 1.82× | Food & Beverages |
| Fatteh | 6.83× | Food & Beverages |
| Fat-tailed sheep | 13.48× | Pets & Animals |
| Loincloth | 1.72× | Fashion & Accessoires |
| Information sensitivity | 2.94× | Technology & Electronics |
| The Hunt (2012 film) | 2.44× | Movies & TV |
| Further education | 4.19× | Kids & Family |
| Theocracy | 4.92× | Music & Radio |
| Roger Federer | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Pet Ownership | JOY | 1.23 |
| Creativity | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Thailand | 8.6% |
| France | 6.0% |
See Serum (blood) audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serum (blood). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.