Serum (blood) Audience in Germany
A data profile of the people who buy, follow and care about Serum (blood) in Germany — modelled from more than twelve digital signal sources. Serum (blood) has an estimated audience of 1,485,020 people in Germany.
The average Serum (blood) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Life extension, Tagesschau, Shampoo, with strongest over-indexing on Life extension (8.49× the country average).
Demographically, the Serum (blood) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Serum (blood) fan in Germany is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Life extension.
At a glance
The key figures that characterise the Serum (blood) profile in Germany.
Search interest · 12-month trend
Demographics of Serum (blood) fans
87.3% are female, 12.7% are male, average age 42.6.
Gender split
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 42.6 |
| Estimated audience size | 1,485,020 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Serum (blood) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.2% |
| Thailand | 8.6% |
| France | 6.0% |
Geography
Where the Serum (blood) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 1.17× | |
| 02 | Hamburg | ~40K | 1.14× | |
| 03 | Baden-Württemberg | ~200K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.07× | |
| 05 | Rheinland-Pfalz | ~80K | 1.07× | |
| 06 | Hessen | ~100K | 1.04× | |
| 07 | Niedersachsen | ~100K | 1.03× | |
| 08 | Bremen | ~10K | 1.03× | |
| 09 | Bayern | ~200K | 1.01× | |
| 10 | Sachsen | ~70K | 1.00× | |
| 11 | Brandenburg | ~50K | 0.98× | |
| 12 | Saarland | ~20K | 0.94× | |
| 13 | Thüringen | ~40K | 0.93× | |
| 14 | Sachsen-Anhalt | ~40K | 0.92× | |
| 15 | Schleswig-Holstein | ~50K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Serum (blood) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life extension | Health | 8.49× | ||
| 02 | Elle Fanning | Movies & TV | 5.43× | ||
| 03 | Shampoo | Beauty & Wellness | 3.76× | ||
| 04 | Leggings | Fashion & Accessoires | 3.63× | ||
| 05 | Pillow | Home & Garden | 3.16× | ||
| 06 | Permanent makeup | Beauty & Wellness | 2.92× | ||
| 07 | Western Union | Business & Career | 2.68× | ||
| 08 | Bestseller | Literature | 2.56× | ||
| 09 | QVC | Movies & TV | 2.39× | ||
| 10 | C&A | Shopping | 2.31× | ||
| 11 | Kitchen | Home & Garden | 2.09× | ||
| 12 | Tchibo | Shopping | 2.05× | ||
| 13 | Deichmann | Shopping | 2.01× | ||
| 14 | Tagesschau | Movies & TV | 1.80× | ||
| 15 | Müller (company) | Food & Beverages | 1.72× | ||
| 16 | H&M | Shopping | 1.64× | ||
| 17 | REWE | Shopping | 1.60× | ||
| 18 | Family | Kids & Family | 1.59× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Aldi | Shopping | 1.52× |
Personality of the Serum (blood) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.46× | |
| Indulgence | JOY | 1.41× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Sports Activity | POWER | 0.86× |
Frequently asked questions
How many fans does Serum (blood) have in Germany?
Serum (blood) has an estimated audience of 1,485,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Serum (blood) fans?
87.3% of Serum (blood) fans are female, 12.7% are male, with an average age of 42.6 years.
Which brands do Serum (blood) fans like most?
Serum (blood) fans show strongest brand affinity for Life extension (8.49×), Tagesschau (1.8×), and Shampoo (3.76×) over the country average.
Where do Serum (blood) fans live in Germany?
Serum (blood) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Serum (blood) fans also like?
Beyond Serum (blood) itself, the audience over-indexes on Tagesschau (1.8×), Shampoo (3.76×), Leggings (3.63×), and Family (1.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Serum (blood) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serum (blood). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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