Browser games Audience in United States

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Browser games has an estimated audience of 7,812,666 people in United States. 47.3% are female, 52.7% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Sunday Brunch, Mobile game, Euphoria, Peacemaker, Meme.

The average Browser games fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sunday Brunch, Mobile game, Euphoria, with strongest over-indexing on Sunday Brunch (10.47× the country average). Demographically, the Browser games audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Browser games fans

Demographic split for Browser games audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.5
Estimated audience size7,812,666

Audience persona

The typical Browser games fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sunday Brunch.

Top regions in United States

Top regions ranked by reach for Browser games in United States
RegionReachAffinity
California780,7800.91×
Texas647,7860.96×
New York408,7260.94×
Florida392,2110.74×
Ohio249,2571.04×
North Carolina240,8631.02×
Pennsylvania238,4230.91×
Georgia234,2440.97×
Tennessee226,2851.44×
Illinois223,6260.86×
Virginia214,4231.13×
Washington189,0241.21×
Michigan185,9440.91×
Massachusetts153,9811×
New Jersey149,0940.75×
Indiana146,2141.02×
Missouri142,0931.13×
Kentucky136,3061.39×
Arizona127,6300.8×
Oklahoma126,9751.46×
Oregon117,3511.31×
Wisconsin114,7460.98×
Alabama114,7371.05×
Maryland113,6140.85×
South Carolina106,1020.9×
Louisiana100,4571×
Colorado99,9720.81×
Minnesota99,8950.89×
Arkansas96,4451.5×
Utah71,7961.03×
Kansas70,1371.14×
Iowa67,0641.04×
Nevada65,4220.87×
Connecticut64,1140.82×
Mississippi62,3510.97×
West Virginia42,8951.18×
Idaho38,2630.98×
New Hampshire34,8931.13×
Maine33,8181.21×
Nebraska32,8420.84×
Washington, District of Columbia28,4531.21×
New Mexico27,2500.7×
Hawaii25,4410.76×
Rhode Island24,8341×
Alaska20,4011.22×
Montana19,5310.9×
North Dakota16,3291.02×
Delaware15,0870.7×
Vermont14,2841.04×
South Dakota12,6950.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Browser games audience
BrandAffinityCategory
Sunday Brunch10.47×Kids & Family
Mobile game3.09×Games
Euphoria1.81×Movies & TV
Peacemaker2.31×Movies & TV
Meme2.26×Internet & Social Media
Kingdom Hearts9.4×Games
Nordstrom rack2.69×Fashion & Accessoires
Online games2.48×Games
Twitch3.01×Games
Western swing4.01×Music & Radio
Strategy games3.87×Games
Property finder2.91×Home & Garden
Anime and manga fandom2.95×Literature
Chase (bank)2.3×Business & Career
Pokémon2.78×Games
Home repair2.25×Home & Garden
Western wear2.56×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.01×Internet & Social Media
Perfumer14.91×Beauty & Wellness
Non-fiction books3.45×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Browser games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.42
Social Media UsageJOY1.32
Early Adopter MentalityPOWER1.18
Convenience OrientationPREMIUM1.13
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Browser games
CountryShare
United States13.3%
India7.8%
Brazil4.6%

See Browser games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Browser games have in United States?

Browser games has an estimated audience of 7,812,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Browser games fans?

47.3% of Browser games fans are female, 52.7% are male, with an average age of 38.5 years.

Which brands do Browser games fans like most?

Browser games fans show strongest brand affinity for Sunday Brunch (10.47×), Mobile game (3.09×), and Euphoria (1.81×) over the country average.

Where do Browser games fans live in United States?

Browser games fans in United States are most concentrated in California (reach 780,780), Texas (reach 647,786), and New York (reach 408,726). These three regions account for the largest share of the active audience.

What other brands do Browser games fans also like?

Beyond Browser games itself, the audience over-indexes on Mobile game (3.09×), Euphoria (1.81×), Peacemaker (2.31×), and Meme (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Browser games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.