Rascasse Audience Intelligence

Browser games Audience in United States

A data profile of the people who buy, follow and care about Browser games in United States — modelled from more than twelve digital signal sources. Browser games has an estimated audience of 7,812,666 people in United States.

#33among Gaming genre in United States#2777among Topic in United States#86in Games

The average Browser games fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sunday Brunch, Mobile game, Peacemaker, with strongest over-indexing on Sunday Brunch (10.47× the country average).

Demographically, the Browser games audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Browser games fan in United States is balanced, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sunday Brunch.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Browser games profile in United States.

Audience size
7.8M
in United States
Gender
47.3%♀
52.7% male
Age
38.5
average years
Country rank
#4538
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Browser games fans

47.3% are female, 52.7% are male, average age 38.5.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Browser games audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.5
Estimated audience size7,812,666
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Browser games audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Browser games audience comes from United States.

Worldwide audience distribution share by country for Browser games
CountryShare
United States13.3%
India7.8%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Browser games audience in United States is strongest.

Fig. 05

Top regions by affinity

Browser games fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~90K1.45×
02Oklahoma~100K1.42×
03Tennessee~200K1.41×
04Kentucky~100K1.39×
05Kansas~80K1.24×
06Oregon~100K1.22×
07Maine~30K1.22×
08New Hampshire~40K1.20×
09Alaska~20K1.18×
10Missouri~100K1.15×
11West Virginia~40K1.11×
12North Dakota~20K1.09×
13North Carolina~300K1.07×
14Virginia~200K1.06×
15Washington~200K1.06×
16Alabama~100K1.06×
17Utah~70K1.05×
18Iowa~70K1.05×
19Louisiana~100K1.04×
20Mississippi~70K1.04×
21Indiana~100K1.03×
22Vermont~10K1.03×
23Montana~20K1.02×
24Ohio~200K1.01×
25Idaho~40K1.01×
26Wisconsin~100K1.00×
27Rhode Island~20K0.95×
28Texas~600K0.94×
29Georgia~200K0.94×
30Massachusetts~100K0.94×
31South Carolina~100K0.93×
32Pennsylvania~200K0.90×
33Nevada~70K0.90×
34Washington, District of Columbia~20K0.89×
35New York~400K0.88×
36Nebraska~30K0.88×
37South Dakota~20K0.88×
38Minnesota~100K0.87×
39Hawaii~30K0.87×
40Michigan~200K0.85×
41New Mexico~30K0.85×
42California~700K0.84×
43Delaware~20K0.84×
44Illinois~200K0.83×
45Maryland~100K0.82×
46Connecticut~60K0.81×
47Arizona~100K0.80×
48Colorado~100K0.78×
49Florida~400K0.75×
50New Jersey~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Browser games, United States
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Browser games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Browser games audience
#·InterestCategoryAffinity×
01PerfumerBeauty & Wellness14.91×
02Sunday BrunchKids & Family10.47×
03Supergirl (U.S. TV series)Movies & TV6.39×
04Western swingMusic & Radio4.01×
05Strategy gamesGames3.87×
06Non-fiction booksLiterature3.45×
07Mobile gameGames3.09×
08Millie Bobby BrownMovies & TV3.06×
09TwitchGames3.01×
10Anime and manga fandomLiterature2.95×
11Property finderHome & Garden2.91×
12PokémonGames2.78×
13Board gamesGames2.77×
14Nordstrom rackFashion & Accessoires2.69×
15Turkey huntingSports2.57×
16Western wearFashion & Accessoires2.56×
17Online gamesGames2.48×
18PeacemakerMovies & TV2.31×
19MemeInternet & Social Media2.26×
20Home repairHome & Garden2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Browser games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Browser games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Price SensitivityPREMIUM1.17×
Social Media UsageJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Browser games audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
MindfulnessBALANCE0.59×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Browser games have in United States?

Browser games has an estimated audience of 7,812,666 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Browser games fans?

47.3% of Browser games fans are female, 52.7% are male, with an average age of 38.5 years.

03

Which brands do Browser games fans like most?

Browser games fans show strongest brand affinity for Sunday Brunch (10.47×), Mobile game (3.09×), and Peacemaker (2.31×) over the country average.

04

Where do Browser games fans live in United States?

Browser games fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Browser games fans also like?

Beyond Browser games itself, the audience over-indexes on Mobile game (3.09×), Peacemaker (2.31×), Meme (2.26×), and Nordstrom rack (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Browser games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Browser games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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