Supergirl (U.S. TV series) Audience in United States

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Supergirl (U.S. TV series) has an estimated audience of 2,099,541 people in United States. 47.0% are female, 53.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Guitar pedalboard, Non-celiac gluten sensitivity, Personalised Gifts, Alaska, Grinch.

The average Supergirl (U.S. TV series) fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guitar pedalboard, Non-celiac gluten sensitivity, Personalised Gifts, with strongest over-indexing on Guitar pedalboard (77.67× the country average). Demographically, the Supergirl (U.S. TV series) audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Supergirl (U.S. TV series) fans

Demographic split for Supergirl (U.S. TV series) audience in United States
MetricValue
Female47.0%
Male53.0%
Average age38.9
Estimated audience size2,099,541

Audience persona

The typical Supergirl (U.S. TV series) fan in United States is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guitar pedalboard.

Top regions in United States

Top regions ranked by reach for Supergirl (U.S. TV series) in United States
RegionReachAffinity
California258,7031.12×
Texas212,7241.18×
Florida149,2171.05×
New York133,1591.13×
Georgia75,2071.16×
Illinois74,7611.07×
Pennsylvania72,8981.03×
Michigan66,8761.22×
Ohio66,1051.02×
North Carolina65,8821.04×
Virginia53,9101.05×
New Jersey53,7101.01×
Arizona53,4141.25×
Tennessee46,7981.11×
Indiana40,6811.06×
Alabama40,6751.39×
Massachusetts40,3380.98×
Washington39,5710.94×
Missouri38,0731.12×
Maryland36,2931.01×
Colorado30,1250.91×
South Carolina28,8970.91×
Kentucky28,8491.1×
Louisiana28,5041.05×
Oklahoma27,5091.18×
Minnesota27,3540.91×
Wisconsin26,6610.84×
Oregon25,3221.05×
Connecticut21,9491.04×
Arkansas21,0351.22×
Nevada19,8410.98×
Mississippi19,7001.14×
Utah19,5761.04×
Kansas17,4331.05×
Iowa17,3561×
New Mexico9,7490.93×
West Virginia9,7020.99×
Idaho9,5900.91×
Nebraska9,5830.91×
Hawaii7,9280.88×
New Hampshire6,9940.85×
Maine6,3890.85×
Rhode Island5,6150.84×
Delaware5,2890.91×
Washington, District of Columbia4,9000.78×
Montana4,6800.8×
Alaska4,4400.99×
South Dakota3,7930.78×
North Dakota3,7150.86×
Vermont2,6880.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supergirl (U.S. TV series) audience
BrandAffinityCategory
Guitar pedalboard77.67×Music & Radio
Non-celiac gluten sensitivity31.76×Health
Personalised Gifts11.08×Home & Garden
Alaska3.12×Travel & Leisure
Grinch4.76×Movies & TV
Google Photos2.72×Technology & Electronics
Goop5.67×Internet & Social Media
Elsword17.07×Games
Wok6.71×Food & Beverages
Vocal harmony4.62×Music & Radio
Home staging5.27×Home & Garden
Hocus Pocus4.48×Movies & TV
La Jolla7.07×Travel & Leisure
Captain America (1990 film)3.33×Movies & TV
Howard Gardner19.09×Literature
Nebraska Cornhuskers football2.53×Sports
Kansas1.8×Travel & Leisure
Grace Slick5.92×Music & Radio
Nia Jax6.48×Sports
Google Home4.2×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supergirl (U.S. TV series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
ExtroversionTHRILL1.42
IndulgenceJOY1.3
Early Adopter MentalityPOWER1.28
Community OrientationOPEN1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Supergirl (U.S. TV series)
CountryShare
United States29.8%
Brazil18.1%
Germany5.2%

See Supergirl (U.S. TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Supergirl (U.S. TV series) have in United States?

Supergirl (U.S. TV series) has an estimated audience of 2,099,541 people in United States, concentrated in California and Texas.

What is the gender split and age of Supergirl (U.S. TV series) fans?

47.0% of Supergirl (U.S. TV series) fans are female, 53.0% are male, with an average age of 38.9 years.

Which brands do Supergirl (U.S. TV series) fans like most?

Supergirl (U.S. TV series) fans show strongest brand affinity for Guitar pedalboard (77.67×), Non-celiac gluten sensitivity (31.76×), and Personalised Gifts (11.08×) over the country average.

Where do Supergirl (U.S. TV series) fans live in United States?

Supergirl (U.S. TV series) fans in United States are most concentrated in California (reach 258,703), Texas (reach 212,724), and Florida (reach 149,217). These three regions account for the largest share of the active audience.

What other brands do Supergirl (U.S. TV series) fans also like?

Beyond Supergirl (U.S. TV series) itself, the audience over-indexes on Non-celiac gluten sensitivity (31.76×), Personalised Gifts (11.08×), Alaska (3.12×), and Grinch (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supergirl (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.