Grant Gustin Audience in United States

Grant Gustin logo

Grant Gustin has an estimated audience of 1,037,067 people in United States. 51.8% are female, 48.2% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Tom Welling, Brandon Routh, Superman (TV series), Twin Peaks, Smallville.

The average Grant Gustin fan in United States is 29.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tom Welling, Brandon Routh, Superman (TV series), with strongest over-indexing on Tom Welling (232.08× the country average). Demographically, the Grant Gustin audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Grant Gustin fans

Demographic split for Grant Gustin audience in United States
MetricValue
Female51.8%
Male48.2%
Average age29.8
Estimated audience size1,037,067

Audience persona

The typical Grant Gustin fan in United States is balanced, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tom Welling.

Top regions in United States

Top regions ranked by reach for Grant Gustin in United States
RegionReachAffinity
California124,6251.09×
Texas102,1191.15×
New York80,1541.38×
Florida72,9911.04×
Georgia38,7781.21×
Illinois35,2681.02×
Pennsylvania34,5810.99×
Ohio33,9121.06×
North Carolina32,7891.05×
New Jersey30,0051.14×
Michigan28,5081.05×
Virginia27,7861.1×
Arizona22,9161.08×
Tennessee21,1241.02×
Indiana20,8861.1×
Washington20,6120.99×
Massachusetts19,2830.94×
Missouri18,3011.09×
Maryland17,5450.98×
Alabama15,3051.06×
Minnesota15,0381.01×
South Carolina15,0340.96×
Colorado14,9880.92×
Wisconsin13,9290.89×
Kentucky13,8661.07×
Oklahoma13,3481.16×
Oregon12,5221.05×
Louisiana11,9740.9×
Utah11,2941.22×
Connecticut10,5491.01×
Arkansas9,4991.11×
Nevada9,1600.91×
Iowa8,6161.01×
Kansas8,5871.05×
Mississippi8,3570.98×
Idaho5,5401.07×
Nebraska5,1720.99×
West Virginia4,4820.93×
New Mexico4,1000.79×
Hawaii3,8500.86×
New Hampshire3,6930.9×
Rhode Island3,1220.95×
Maine3,1200.84×
Washington, District of Columbia2,7390.88×
Montana2,6650.93×
Delaware2,4410.85×
South Dakota2,0760.87×
Alaska2,0310.92×
North Dakota1,8410.86×
Vermont1,3940.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grant Gustin audience
BrandAffinityCategory
Tom Welling232.08×Movies & TV
Brandon Routh236.71×Movies & TV
Superman (TV series)29.64×Movies & TV
Twin Peaks29.67×Movies & TV
Smallville53.38×Movies & TV
Veronica Mars63.45×Movies & TV
Young Justice (TV series)102.23×Movies & TV
Supergirl (U.S. TV series)52.56×Movies & TV
Peacemaker8.34×Movies & TV
Nashville (2012 TV series)26.47×Movies & TV
The Batman (TV series)31.26×Movies & TV
NCIS (franchise)21.5×Movies & TV
That's So Raven39.48×Movies & TV
Birds of Prey (TV series)34.48×Movies & TV
Superman3.26×Movies & TV
The Districts28.97×Music & Radio
Batman Beyond32.39×Movies & TV
Buffy the Vampire Slayer19×Movies & TV
Man of Steel (film)25.35×Movies & TV
Gotham (TV series)26.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grant Gustin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Early Adopter MentalityPOWER1.56
ExtroversionTHRILL1.49
Social Media UsageJOY1.26
TraditionCONSERVATISM1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Grant Gustin
CountryShare
United States43.4%
Brazil7.7%
Canada4.3%

See Grant Gustin audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Grant Gustin have in United States?

Grant Gustin has an estimated audience of 1,037,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Grant Gustin fans?

51.8% of Grant Gustin fans are female, 48.2% are male, with an average age of 29.8 years.

Which brands do Grant Gustin fans like most?

Grant Gustin fans show strongest brand affinity for Tom Welling (232.08×), Brandon Routh (236.71×), and Superman (TV series) (29.64×) over the country average.

Where do Grant Gustin fans live in United States?

Grant Gustin fans in United States are most concentrated in California (reach 124,625), Texas (reach 102,119), and New York (reach 80,154). These three regions account for the largest share of the active audience.

What other brands do Grant Gustin fans also like?

Beyond Grant Gustin itself, the audience over-indexes on Brandon Routh (236.71×), Superman (TV series) (29.64×), Twin Peaks (29.67×), and Smallville (53.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grant Gustin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.