Rascasse Audience Intelligence

Veronica Mars Audience in United States

A data profile of the people who buy, follow and care about Veronica Mars in United States — modelled from more than twelve digital signal sources. Veronica Mars has an estimated audience of 2,271,344 people in United States.

#214among TV series in United States#730among Movie / TV Show / Series in United States#1915in Movies & TV

The average Veronica Mars fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snapped, Kate Beckinsale, Michael Sheen, with strongest over-indexing on Snapped (37.68× the country average).

Demographically, the Veronica Mars audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veronica Mars fan in United States is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Snapped.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veronica Mars profile in United States.

Audience size
2.3M
in United States
Gender
66.3%♀
33.7% male
Age
37.0
average years
Country rank
#12848
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+275%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veronica Mars viewers

66.3% are female, 33.7% are male, average age 37.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Veronica Mars audience in United States
MetricValue
Female66.3%
Male33.7%
Average age37.0
Estimated audience size2,271,344
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Veronica Mars audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Veronica Mars audience comes from United States.

Worldwide audience distribution share by country for Veronica Mars
CountryShare
United States57.9%
France4.5%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veronica Mars audience in United States is strongest.

Fig. 05

Top regions by affinity

Veronica Mars fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.35×
02Washington~50K1.23×
03Vermont~4K1.23×
04Idaho~10K1.21×
05Minnesota~30K1.17×
06Utah~20K1.17×
07New Hampshire~8K1.14×
08Montana~6K1.12×
09Arizona~40K1.09×
10Colorado~30K1.09×
11Missouri~30K1.08×
12Maine~7K1.08×
13Massachusetts~40K1.07×
14Kansas~20K1.07×
15Wisconsin~30K1.06×
16Iowa~20K1.06×
17Oklahoma~20K1.05×
18Michigan~50K1.04×
19California~200K1.03×
20Indiana~30K1.01×
21Kentucky~20K1.01×
22Pennsylvania~60K1.00×
23Arkansas~20K1.00×
24Rhode Island~6K1.00×
25Washington, District of Columbia~5K0.99×
26Illinois~60K0.98×
27Ohio~60K0.98×
28Maryland~30K0.98×
29Connecticut~20K0.98×
30Virginia~40K0.96×
31North Carolina~50K0.95×
32New Mexico~9K0.95×
33West Virginia~8K0.95×
34Alaska~4K0.95×
35Tennessee~30K0.94×
36Alabama~20K0.94×
37Nebraska~9K0.94×
38North Dakota~4K0.94×
39New York~90K0.93×
40South Carolina~30K0.93×
41Texas~100K0.92×
42Georgia~50K0.92×
43South Dakota~4K0.92×
44Louisiana~20K0.90×
45New Jersey~40K0.85×
46Florida~100K0.84×
47Nevada~10K0.84×
48Mississippi~10K0.84×
49Delaware~4K0.84×
50Hawaii~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Veronica Mars, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veronica Mars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veronica Mars audience
#·InterestCategoryAffinity×
01Michael SheenMovies & TV73.95×
02Line of DutyMovies & TV69.27×
03Grant GustinMovies & TV63.45×
04Kate BeckinsaleMovies & TV41.55×
05Javier BardemMovies & TV38.76×
06SnappedMovies & TV37.68×
07Yvonne StrahovskiMovies & TV37.68×
08Francis Ford CoppolaMovies & TV33.14×
09Penélope CruzMovies & TV33.02×
10Boardwalk EmpireMovies & TV31.32×
11Grimm (TV series)Movies & TV28.85×
12Reservoir DogsMovies & TV26.53×
13Marlon BrandoMovies & TV20.24×
14Sharon OsbourneMovies & TV20.00×
15Maya RudolphMovies & TV19.70×
16Better Call SaulMovies & TV19.13×
17Leighton MeesterMovies & TV18.87×
18Diane KeatonMovies & TV16.39×
19Al PacinoMovies & TV15.95×
20Morgan FreemanMovies & TV14.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veronica Mars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veronica Mars audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.49×
ExtroversionTHRILL1.29×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veronica Mars audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Risk AppetiteTHRILL0.83×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veronica Mars have in United States?

Veronica Mars has an estimated audience of 2,271,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veronica Mars viewers?

66.3% of Veronica Mars fans are female, 33.7% are male, with an average age of 37.0 years.

03

Which brands do Veronica Mars fans like most?

Veronica Mars fans show strongest brand affinity for Snapped (37.68×), Kate Beckinsale (41.55×), and Michael Sheen (73.95×) over the country average.

04

Where do Veronica Mars fans live in United States?

Veronica Mars fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Veronica Mars fans also like?

Beyond Veronica Mars itself, the audience over-indexes on Kate Beckinsale (41.55×), Michael Sheen (73.95×), Javier Bardem (38.76×), and Diane Keaton (16.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Veronica Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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