Veronica Mars Audience in United States

Veronica Mars has an estimated audience of 1,824,285 people in United States. 66.3% are female, 33.7% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Kate Beckinsale, Diane Keaton, Javier Bardem, Penélope Cruz, Al Pacino.

The average Veronica Mars fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kate Beckinsale, Diane Keaton, Javier Bardem, with strongest over-indexing on Kate Beckinsale (86.84× the country average). Demographically, the Veronica Mars audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Veronica Mars fans

Demographic split for Veronica Mars audience in United States
MetricValue
Female66.3%
Male33.7%
Average age37.0
Estimated audience size1,824,285

Audience persona

The typical Veronica Mars fan in United States is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Kate Beckinsale.

Top regions in United States

Top regions ranked by reach for Veronica Mars in United States
RegionReachAffinity
California226,3761.13×
Texas150,5810.96×
New York109,7501.08×
Florida102,3310.83×
Illinois65,7401.08×
Pennsylvania62,4371.02×
Ohio55,2680.98×
North Carolina52,2020.95×
Georgia51,4590.92×
Michigan49,2111.03×
Washington48,3641.32×
Virginia45,0731.01×
Arizona42,1591.13×
Massachusetts41,7941.16×
New Jersey40,4600.87×
Tennessee35,1370.96×
Indiana34,1941.03×
Colorado33,0341.15×
Minnesota31,6701.21×
Maryland31,5891.01×
Missouri31,2651.06×
Oregon30,5081.46×
Wisconsin28,6291.04×
South Carolina23,8820.87×
Alabama22,5610.89×
Kentucky22,1580.97×
Oklahoma21,8941.08×
Louisiana20,3430.86×
Utah19,6381.2×
Connecticut18,2791×
Kansas15,4081.07×
Iowa15,2791.02×
Nevada15,2280.86×
Arkansas14,7200.98×
Mississippi11,0740.74×
Idaho10,6781.17×
Nebraska8,3340.91×
New Mexico8,2570.9×
New Hampshire7,6621.07×
Maine7,2641.11×
West Virginia7,2100.85×
Washington, District of Columbia6,4221.17×
Rhode Island5,8961.02×
Montana5,2541.04×
Hawaii4,5490.58×
Vermont4,0191.25×
Delaware3,8930.77×
South Dakota3,6460.86×
Alaska3,1280.8×
North Dakota3,1140.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veronica Mars audience
BrandAffinityCategory
Kate Beckinsale86.84×Movies & TV
Diane Keaton33.67×Movies & TV
Javier Bardem68.8×Movies & TV
Penélope Cruz78.05×Movies & TV
Al Pacino34.63×Movies & TV
ICarly58.29×Movies & TV
Marlon Brando40.69×Movies & TV
Michael Sheen58.98×Movies & TV
Morgan Freeman23.77×Movies & TV
Twin Peaks16.52×Movies & TV
James Caan32.18×Movies & TV
Maya Rudolph28.33×Movies & TV
Snapped20.19×Movies & TV
Sharon Osbourne20×Movies & TV
Francis Ford Coppola33.08×Movies & TV
Alison Brie16.82×Movies & TV
Line of Duty60.3×Movies & TV
The Good Wife29.37×Movies & TV
Rachel Weisz20×Movies & TV
Reservoir Dogs26.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veronica Mars audience
TraitClusterScore
ExtroversionTHRILL1.57
MindfulnessBALANCE1.55
TraditionCONSERVATISM1.26
Social Media UsageJOY1.2
Early Adopter MentalityPOWER1.2
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Veronica Mars
CountryShare
United States51.3%
France5.1%
United Kingdom4.9%

See Veronica Mars audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Veronica Mars have in United States?

Veronica Mars has an estimated audience of 1,824,285 people in United States, concentrated in California and Texas.

What is the gender split and age of Veronica Mars fans?

66.3% of Veronica Mars fans are female, 33.7% are male, with an average age of 37.0 years.

Which brands do Veronica Mars fans like most?

Veronica Mars fans show strongest brand affinity for Kate Beckinsale (86.84×), Diane Keaton (33.67×), and Javier Bardem (68.8×) over the country average.

Where do Veronica Mars fans live in United States?

Veronica Mars fans in United States are most concentrated in California (reach 226,376), Texas (reach 150,581), and New York (reach 109,750). These three regions account for the largest share of the active audience.

What other brands do Veronica Mars fans also like?

Beyond Veronica Mars itself, the audience over-indexes on Diane Keaton (33.67×), Javier Bardem (68.8×), Penélope Cruz (78.05×), and Al Pacino (34.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veronica Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.