Rascasse Audience Intelligence

Better Call Saul Audience in United States

A data profile of the people who buy, follow and care about Better Call Saul in United States — modelled from more than twelve digital signal sources. Better Call Saul has an estimated audience of 4,587,075 people in United States.

#101among TV series in United States#232among Movie / TV Show / Series in United States#756in Movies & TV

The average Better Call Saul fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Schitt's Creek, AMC (TV channel), BoJack Horseman, with strongest over-indexing on Schitt's Creek (22.15× the country average).

Demographically, the Better Call Saul audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Better Call Saul fan in United States is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Schitt's Creek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Better Call Saul profile in United States.

Audience size
4.6M
in United States
Gender
47.3%♀
52.7% male
Age
40.7
average years
Country rank
#7197
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Better Call Saul viewers

47.3% are female, 52.7% are male, average age 40.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Better Call Saul audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.7
Estimated audience size4,587,075
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Better Call Saul audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Better Call Saul audience comes from United States.

Worldwide audience distribution share by country for Better Call Saul
CountryShare
United States23.6%
India7.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Better Call Saul audience in United States is strongest.

Fig. 05

Top regions by affinity

Better Call Saul fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K1.42×
02California~600K1.22×
03Washington~100K1.19×
04Oregon~60K1.19×
05Utah~50K1.18×
06Illinois~200K1.15×
07Massachusetts~100K1.15×
08Arizona~100K1.13×
09New Jersey~100K1.12×
10Colorado~80K1.11×
11Texas~400K1.08×
12Connecticut~50K1.07×
13New York~300K1.05×
14Pennsylvania~200K1.05×
15New Hampshire~20K1.05×
16Minnesota~70K1.04×
17Kansas~40K1.04×
18Michigan~100K1.03×
19Oklahoma~50K1.03×
20Idaho~20K1.03×
21Wisconsin~70K1.02×
22Nevada~40K1.01×
23Rhode Island~10K1.01×
24Missouri~70K1.00×
25Ohio~100K0.99×
26Virginia~100K0.99×
27Indiana~80K0.99×
28Nebraska~20K0.99×
29Iowa~40K0.98×
30Kentucky~50K0.97×
31North Dakota~9K0.97×
32North Carolina~100K0.96×
33Tennessee~90K0.96×
34Maryland~70K0.96×
35Vermont~8K0.96×
36Montana~10K0.94×
37Arkansas~30K0.93×
38Maine~10K0.93×
39Florida~300K0.92×
40Georgia~100K0.91×
41West Virginia~20K0.90×
42Delaware~10K0.90×
43Alaska~9K0.90×
44South Dakota~9K0.89×
45Washington, District of Columbia~10K0.88×
46South Carolina~60K0.87×
47Alabama~50K0.82×
48Louisiana~50K0.81×
49Mississippi~30K0.76×
50Hawaii~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Better Call Saul, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Better Call Saul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Better Call Saul audience
#·InterestCategoryAffinity×
01QuanticoMovies & TV52.87×
02CastlevaniaGames46.84×
03Straight Outta ComptonMovies & TV45.15×
04A Series of Unfortunate EventsMovies & TV42.02×
05Pimento cheeseFood & Beverages40.48×
06Sense8Movies & TV40.10×
07Good OmensMovies & TV37.32×
08American Crime StoryMovies & TV34.25×
09NarcosMovies & TV34.14×
10Vince GilliganMovies & TV32.21×
11Grace and FrankieMovies & TV30.20×
12BoJack HorsemanMovies & TV29.72×
13Being Mary JaneMovies & TV26.87×
14Bob OdenkirkMovies & TV25.24×
15Schitt's CreekMovies & TV22.15×
16Fear the Walking DeadMovies & TV20.77×
17Queer EyeMovies & TV20.26×
18The WireMovies & TV17.81×
19AMC (TV channel)Movies & TV13.13×
20Breaking BadMovies & TV11.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Better Call Saul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Better Call Saul audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Social Media UsageJOY1.21×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Better Call Saul audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
CreativityOPEN0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Better Call Saul have in United States?

Better Call Saul has an estimated audience of 4,587,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Better Call Saul viewers?

47.3% of Better Call Saul fans are female, 52.7% are male, with an average age of 40.7 years.

03

Which brands do Better Call Saul fans like most?

Better Call Saul fans show strongest brand affinity for Schitt's Creek (22.15×), AMC (TV channel) (13.13×), and BoJack Horseman (29.72×) over the country average.

04

Where do Better Call Saul fans live in United States?

Better Call Saul fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Better Call Saul fans also like?

Beyond Better Call Saul itself, the audience over-indexes on AMC (TV channel) (13.13×), BoJack Horseman (29.72×), Straight Outta Compton (45.15×), and A Series of Unfortunate Events (42.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Better Call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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