Better Call Saul Audience in United States

Better Call Saul logo

Better Call Saul has an estimated audience of 4,478,446 people in United States. 47.3% are female, 52.7% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Schitt's Creek, AMC (TV channel), Straight Outta Compton, BoJack Horseman, A Series of Unfortunate Events.

The average Better Call Saul fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Schitt's Creek, AMC (TV channel), Straight Outta Compton, with strongest over-indexing on Schitt's Creek (22.15× the country average). Demographically, the Better Call Saul audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Better Call Saul fans

Demographic split for Better Call Saul audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.7
Estimated audience size4,478,446

Audience persona

The typical Better Call Saul fan in United States is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Schitt's Creek.

Top regions in United States

Top regions ranked by reach for Better Call Saul in United States
RegionReachAffinity
California619,2551.26×
Texas441,6281.15×
Florida292,2010.96×
New York274,8341.1×
Illinois181,5301.22×
Pennsylvania165,1151.09×
Ohio139,9401.01×
Georgia132,7590.96×
New Jersey128,7501.13×
North Carolina128,3540.95×
Michigan124,1471.06×
Washington112,6041.25×
Virginia109,4201×
Massachusetts101,6751.15×
Arizona100,1761.1×
Tennessee87,9140.98×
Indiana83,6381.02×
Colorado79,5571.13×
Maryland73,8010.96×
Missouri72,8331.01×
Wisconsin70,3791.04×
Minnesota67,3731.05×
Oregon61,2851.19×
South Carolina58,8630.87×
Kentucky54,8380.98×
Oklahoma52,5181.06×
Alabama50,3350.8×
Connecticut48,2931.08×
Louisiana47,1920.82×
Utah46,2271.15×
Nevada45,2801.05×
Kansas36,5381.04×
Iowa36,0210.98×
Arkansas34,5460.94×
New Mexico30,2851.35×
Mississippi26,3170.71×
Idaho22,7611.01×
Nebraska21,9730.98×
West Virginia18,3490.88×
New Hampshire17,3000.98×
Hawaii14,4150.75×
Maine14,3720.9×
Rhode Island13,8970.97×
Washington, District of Columbia11,9760.89×
Montana11,1580.9×
Delaware10,6890.87×
North Dakota8,5350.93×
South Dakota8,5050.82×
Alaska7,9250.83×
Vermont7,1200.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Better Call Saul audience
BrandAffinityCategory
Schitt's Creek22.15×Movies & TV
AMC (TV channel)13.13×Movies & TV
Straight Outta Compton45.15×Movies & TV
BoJack Horseman29.72×Movies & TV
A Series of Unfortunate Events42.02×Movies & TV
Quantico52.87×Movies & TV
Bob Odenkirk25.24×Movies & TV
Narcos34.14×Movies & TV
American Crime Story34.25×Movies & TV
The Wire17.81×Movies & TV
Vince Gilligan32.21×Movies & TV
Castlevania46.84×Games
Grace and Frankie30.2×Movies & TV
Pimento cheese40.48×Food & Beverages
Breaking Bad11.11×Movies & TV
Being Mary Jane26.87×Movies & TV
Good Omens37.32×Movies & TV
Fear the Walking Dead20.77×Movies & TV
Sense840.1×Movies & TV
Friends2.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Better Call Saul audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.27
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.22
LGBTQ+ IdentityOPEN1.18
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Better Call Saul
CountryShare
United States25.8%
India8.3%
Brazil7.1%

See Better Call Saul audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Better Call Saul have in United States?

Better Call Saul has an estimated audience of 4,478,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Better Call Saul fans?

47.3% of Better Call Saul fans are female, 52.7% are male, with an average age of 40.7 years.

Which brands do Better Call Saul fans like most?

Better Call Saul fans show strongest brand affinity for Schitt's Creek (22.15×), AMC (TV channel) (13.13×), and Straight Outta Compton (45.15×) over the country average.

Where do Better Call Saul fans live in United States?

Better Call Saul fans in United States are most concentrated in California (reach 619,255), Texas (reach 441,628), and Florida (reach 292,201). These three regions account for the largest share of the active audience.

What other brands do Better Call Saul fans also like?

Beyond Better Call Saul itself, the audience over-indexes on AMC (TV channel) (13.13×), Straight Outta Compton (45.15×), BoJack Horseman (29.72×), and A Series of Unfortunate Events (42.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Better Call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.