Quantico Audience in United States

Quantico has an estimated audience of 643,219 people in United States. 71.9% are female, 28.1% are male, average age 32.5. Top regions: Virginia, California, Texas. Top brand affinities: Better Call Saul, Houston Astros, Pretty Little Liars (TV series), Dave Chappelle, Superman.

The average Quantico fan in United States is 32.5 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Better Call Saul, Houston Astros, Pretty Little Liars (TV series), with strongest over-indexing on Better Call Saul (47.35× the country average). Demographically, the Quantico audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Quantico fans

Demographic split for Quantico audience in United States
MetricValue
Female71.9%
Male28.1%
Average age32.5
Estimated audience size643,219

Audience persona

The typical Quantico fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Better Call Saul.

Top regions in United States

Top regions ranked by reach for Quantico in United States
RegionReachAffinity
Virginia71,9724.59×
California60,4650.85×
Texas47,7090.86×
Florida39,7640.91×
New York37,5411.04×
North Carolina22,5851.17×
Maryland21,8581.98×
Pennsylvania20,6950.96×
Georgia19,8091×
Illinois19,3050.9×
Ohio17,0550.86×
New Jersey15,6870.96×
Michigan14,1130.84×
Massachusetts13,3791.06×
Washington12,1060.94×
Arizona11,2590.86×
Tennessee11,1550.86×
Indiana9,7180.83×
South Carolina9,6461×
Alabama9,4851.06×
Missouri8,8300.85×
Colorado7,5750.75×
Minnesota7,4810.81×
Louisiana7,3190.88×
Washington, District of Columbia7,2313.74×
Wisconsin7,1920.74×
Kentucky6,9850.87×
Connecticut6,7111.04×
Oklahoma6,2020.87×
Oregon5,6870.77×
Mississippi4,5900.87×
Utah4,3330.75×
Arkansas4,3230.82×
Nevada4,1380.67×
Kansas4,0760.8×
Iowa4,0330.76×
West Virginia2,9310.98×
Idaho2,5750.8×
Nebraska2,3550.73×
New Mexico2,3150.72×
New Hampshire2,2030.87×
Hawaii2,0660.75×
Rhode Island1,8620.91×
Maine1,8150.79×
Delaware1,7901.01×
Montana1,2000.67×
Alaska1,1460.83×
South Dakota9710.65×
North Dakota8990.68×
Vermont7610.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quantico audience
BrandAffinityCategory
Better Call Saul47.35×Movies & TV
Houston Astros7.95×Sports
Pretty Little Liars (TV series)11.42×Movies & TV
Dave Chappelle11.29×Movies & TV
Superman1.99×Movies & TV
Los Angeles Lakers3.56×Sports
The 100 (TV series)13.59×Movies & TV
Inclusion (education)26.24×Kids & Family
Atlanta Hawks5.71×Sports
Los Angeles Dodgers4.2×Sports
Streetwear3.05×Fashion & Accessoires
Cleveland Cavaliers4.29×Sports
Boston Celtics3.54×Sports
Houston Rockets3.89×Sports
The Vampire Diaries7.88×Movies & TV
Criminal Minds5.61×Movies & TV
Target Corporation1.67×Shopping
Passive income5.09×Business & Career
Harry Potter1.7×Movies & TV
Do it yourself (DIY)1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quantico audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Price SensitivityPREMIUM1.33
Urban LifestyleOPEN1.25
LGBTQ+ IdentityOPEN1.24
Sports ActivityPOWER1.13
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Quantico
CountryShare
United States40.5%
United Kingdom13.1%
Canada7.8%

See Quantico audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Quantico have in United States?

Quantico has an estimated audience of 643,219 people in United States, concentrated in Virginia and California.

What is the gender split and age of Quantico fans?

71.9% of Quantico fans are female, 28.1% are male, with an average age of 32.5 years.

Which brands do Quantico fans like most?

Quantico fans show strongest brand affinity for Better Call Saul (47.35×), Houston Astros (7.95×), and Pretty Little Liars (TV series) (11.42×) over the country average.

Where do Quantico fans live in United States?

Quantico fans in United States are most concentrated in Virginia (reach 71,972), California (reach 60,465), and Texas (reach 47,709). These three regions account for the largest share of the active audience.

What other brands do Quantico fans also like?

Beyond Quantico itself, the audience over-indexes on Houston Astros (7.95×), Pretty Little Liars (TV series) (11.42×), Dave Chappelle (11.29×), and Superman (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quantico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.