Rascasse Audience Intelligence

Quantico Audience in United States

A data profile of the people who buy, follow and care about Quantico in United States — modelled from more than twelve digital signal sources. Quantico has an estimated audience of 648,613 people in United States.

#612among TV series in United States#2677among Movie / TV Show / Series in United States#5842in Movies & TV

The average Quantico fan in United States is 32.5 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Better Call Saul, Inclusion (education), Pizza Hut, with strongest over-indexing on Better Call Saul (52.87× the country average).

Demographically, the Quantico audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quantico fan in United States is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Better Call Saul.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quantico profile in United States.

Audience size
649K
in United States
Gender
71.9%♀
28.1% male
Age
32.5
average years
Country rank
#31331
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quantico viewers

71.9% are female, 28.1% are male, average age 32.5.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Quantico audience in United States
MetricValue
Female71.9%
Male28.1%
Average age32.5
Estimated audience size648,613
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Quantico audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Quantico audience comes from United States.

Worldwide audience distribution share by country for Quantico
CountryShare
United States44.8%
United Kingdom7.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quantico audience in United States is strongest.

Fig. 05

Top regions by affinity

Quantico fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K4.97×
02Washington, District of Columbia~8K3.92×
03Maryland~20K1.91×
04North Carolina~20K1.10×
05Delaware~2K1.06×
06Alabama~9K1.05×
07West Virginia~3K1.02×
08Massachusetts~10K1.00×
09Connecticut~6K1.00×
10New York~30K0.97×
11South Carolina~9K0.97×
12Rhode Island~2K0.97×
13Georgia~20K0.96×
14Pennsylvania~20K0.92×
15New Jersey~10K0.91×
16Alaska~1K0.91×
17Mississippi~5K0.90×
18Washington~10K0.89×
19Louisiana~7K0.89×
20New Hampshire~2K0.89×
21Florida~40K0.88×
22Kentucky~7K0.87×
23Arizona~10K0.85×
24Oklahoma~6K0.85×
25Illinois~20K0.84×
26Tennessee~10K0.84×
27Arkansas~4K0.84×
28Ohio~20K0.83×
29Missouri~9K0.83×
30Maine~2K0.83×
31Michigan~10K0.82×
32Idaho~3K0.82×
33Indiana~10K0.81×
34Minnesota~7K0.81×
35Kansas~4K0.81×
36California~60K0.80×
37Texas~40K0.80×
38Hawaii~2K0.79×
39Iowa~4K0.78×
40North Dakota~1K0.78×
41Vermont<1K0.78×
42Oregon~6K0.77×
43Nebraska~2K0.77×
44Utah~4K0.76×
45Montana~1K0.76×
46New Mexico~2K0.75×
47Colorado~8K0.74×
48South Dakota~1K0.74×
49Wisconsin~7K0.73×
50Nevada~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Quantico, United States
0.68×1.00×4.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quantico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quantico audience
#·InterestCategoryAffinity×
01Better Call SaulMovies & TV52.87×
02Inclusion (education)Kids & Family27.50×
03The 100 (TV series)Movies & TV11.36×
04Pretty Little Liars (TV series)Movies & TV8.05×
05Soap operaMovies & TV4.41×
06QVCMovies & TV4.00×
07Weather forecastingHome & Garden3.56×
08Discount storesShopping3.14×
09TV game showsMovies & TV2.64×
10Shopping mallsShopping2.60×
11FedExBusiness & Career2.60×
12Pizza HutFood & Beverages2.58×
13SubwayFood & Beverages2.51×
14Mortgage loansBusiness & Career2.34×
15TV talkshowsMovies & TV2.21×
16IKEAHome & Garden2.19×
17Domino's PizzaFood & Beverages2.19×
18PinterestInternet & Social Media1.92×
19AirbnbTravel & Leisure1.80×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quantico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quantico audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
Price SensitivityPREMIUM1.84×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quantico audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
TraditionCONSERVATISM0.60×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quantico have in United States?

Quantico has an estimated audience of 648,613 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Quantico viewers?

71.9% of Quantico fans are female, 28.1% are male, with an average age of 32.5 years.

03

Which brands do Quantico fans like most?

Quantico fans show strongest brand affinity for Better Call Saul (52.87×), Inclusion (education) (27.5×), and Pizza Hut (2.58×) over the country average.

04

Where do Quantico fans live in United States?

Quantico fans in United States are most concentrated in Virginia (reach ~80K), California (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Quantico fans also like?

Beyond Quantico itself, the audience over-indexes on Inclusion (education) (27.5×), Pizza Hut (2.58×), Discount stores (3.14×), and Subway (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Quantico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quantico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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