Good Omens Audience in United States

Good Omens has an estimated audience of 671,668 people in United States. 62.7% are female, 37.3% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Better Call Saul, Superman, Supernatural (U.S. TV series), Autism Awareness, Kia Sportage.

The average Good Omens fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Better Call Saul, Superman, Supernatural (U.S. TV series), with strongest over-indexing on Better Call Saul (32.29× the country average). Demographically, the Good Omens audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Good Omens fans

Demographic split for Good Omens audience in United States
MetricValue
Female62.7%
Male37.3%
Average age32.0
Estimated audience size671,668

Audience persona

The typical Good Omens fan in United States is more female, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Better Call Saul.

Top regions in United States

Top regions ranked by reach for Good Omens in United States
RegionReachAffinity
California71,6310.97×
Texas50,8710.88×
Florida37,1290.82×
New York34,7830.93×
Pennsylvania22,2900.99×
Illinois20,9070.93×
Ohio19,9560.96×
Washington19,3261.43×
Georgia18,6040.9×
North Carolina18,0390.89×
Michigan17,6311×
Virginia16,1460.99×
Indiana15,3221.25×
New Jersey14,5480.85×
Arizona13,8711.01×
Massachusetts13,6311.03×
Tennessee12,2490.91×
Colorado11,8331.12×
Missouri11,7961.09×
Oregon11,6371.51×
Wisconsin10,2591.02×
Maryland10,0930.87×
Minnesota10,0691.05×
Alabama8,4320.9×
Oklahoma8,2491.11×
Kentucky8,1920.97×
South Carolina8,0780.8×
Utah8,0081.33×
Louisiana7,1060.82×
Arkansas6,2521.13×
Connecticut5,9970.89×
Kansas5,7581.09×
Iowa5,4710.99×
Nevada5,3360.82×
Idaho4,3741.3×
Mississippi3,9310.71×
New Mexico3,3320.99×
Nebraska3,0560.91×
New Hampshire3,0231.14×
Maine3,0121.25×
West Virginia2,9050.93×
Hawaii2,1580.75×
Montana2,0911.12×
Rhode Island1,9410.91×
Alaska1,8331.28×
Washington, District of Columbia1,8200.9×
Vermont1,4981.27×
Delaware1,4070.76×
South Dakota1,2960.83×
North Dakota1,1620.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Good Omens audience
BrandAffinityCategory
Better Call Saul32.29×Movies & TV
Superman3.41×Movies & TV
Supernatural (U.S. TV series)14.18×Movies & TV
Autism Awareness9.09×Health
Kia Sportage19.58×Cars & Mobility
Diabetes mellitus awareness6.12×Health
Harry Potter3.08×Movies & TV
Beetlejuice3.94×Movies & TV
malwarebytes20×Technology & Electronics
Singer-songwriter3.11×Music & Radio
The Vampire Diaries11.54×Movies & TV
Anime and manga fandom4.62×Literature
Goth subculture8.08×Fashion & Accessoires
Hugh Jackman9.14×Movies & TV
Microblogging6.34×Technology & Electronics
Guardians of the Galaxy (film)7.89×Movies & TV
Twilight (series)7.6×Movies & TV
Google Maps2.63×Internet & Social Media
Capital One2.66×Business & Career
Do it yourself (DIY)2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Good Omens audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
Luxury OrientationPREMIUM1.57
LGBTQ+ IdentityOPEN1.46
MindfulnessBALANCE1.43
Risk AppetiteTHRILL1.43
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Good Omens
CountryShare
United States28.4%
United Kingdom10.0%
Brazil5.4%

See Good Omens audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Good Omens have in United States?

Good Omens has an estimated audience of 671,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Good Omens fans?

62.7% of Good Omens fans are female, 37.3% are male, with an average age of 32.0 years.

Which brands do Good Omens fans like most?

Good Omens fans show strongest brand affinity for Better Call Saul (32.29×), Superman (3.41×), and Supernatural (U.S. TV series) (14.18×) over the country average.

Where do Good Omens fans live in United States?

Good Omens fans in United States are most concentrated in California (reach 71,631), Texas (reach 50,871), and Florida (reach 37,129). These three regions account for the largest share of the active audience.

What other brands do Good Omens fans also like?

Beyond Good Omens itself, the audience over-indexes on Superman (3.41×), Supernatural (U.S. TV series) (14.18×), Autism Awareness (9.09×), and Kia Sportage (19.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Omens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.