Rascasse Audience Intelligence

Good Omens Audience in United States

A data profile of the people who buy, follow and care about Good Omens in United States — modelled from more than twelve digital signal sources. Good Omens has an estimated audience of 846,250 people in United States.

#516among TV series in United States#2167among Movie / TV Show / Series in United States#4893in Movies & TV

The average Good Omens fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Better Call Saul, Superman, Supernatural (U.S. TV series), with strongest over-indexing on Better Call Saul (37.32× the country average).

Demographically, the Good Omens audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Omens fan in United States is more female, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Better Call Saul.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Omens profile in United States.

Audience size
846K
in United States
Gender
62.7%♀
37.3% male
Age
32.0
average years
Country rank
#26461
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+126%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Omens viewers

62.7% are female, 37.3% are male, average age 32.0.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Good Omens audience in United States
MetricValue
Female62.7%
Male37.3%
Average age32.0
Estimated audience size846,250
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Good Omens audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3918%
40-4914%
50+6%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Good Omens audience comes from United States.

Worldwide audience distribution share by country for Good Omens
CountryShare
United States27.8%
United Kingdom8.8%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Omens audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Omens fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.45×
02Washington~20K1.37×
03Indiana~20K1.36×
04Alaska~2K1.33×
05Utah~8K1.30×
06Maine~3K1.26×
07Vermont~1K1.26×
08Idaho~4K1.24×
09Montana~2K1.14×
10New Hampshire~3K1.13×
11Arkansas~6K1.10×
12Missouri~10K1.08×
13Oklahoma~8K1.08×
14Colorado~10K1.06×
15Kentucky~9K1.04×
16Kansas~6K1.04×
17New Mexico~3K1.02×
18Minnesota~10K1.01×
19Massachusetts~10K1.00×
20Wisconsin~10K1.00×
21West Virginia~3K1.00×
22Michigan~20K0.99×
23Iowa~5K0.97×
24Nebraska~3K0.97×
25Rhode Island~2K0.97×
26Pennsylvania~20K0.96×
27Ohio~20K0.96×
28Arizona~10K0.96×
29Virginia~20K0.94×
30Tennessee~10K0.92×
31South Dakota~1K0.92×
32California~70K0.91×
33Illinois~20K0.91×
34North Dakota~1K0.91×
35Connecticut~6K0.90×
36North Carolina~20K0.89×
37Alabama~8K0.88×
38Maryland~10K0.87×
39Washington, District of Columbia~2K0.87×
40New York~30K0.86×
41Georgia~20K0.86×
42Louisiana~7K0.85×
43Texas~50K0.84×
44Delaware~2K0.84×
45Nevada~5K0.82×
46Hawaii~2K0.82×
47Florida~40K0.80×
48New Jersey~10K0.80×
49South Carolina~8K0.80×
50Mississippi~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Good Omens, United States
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Omens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Omens audience
#·InterestCategoryAffinity×
01Better Call SaulMovies & TV37.32×
02malwarebytesTechnology & Electronics20.00×
03Supernatural (U.S. TV series)Movies & TV14.28×
04William ShakespeareLiterature12.22×
05Buffy the Vampire SlayerMovies & TV11.69×
06International educationBusiness & Career11.18×
07Twilight (series)Movies & TV10.76×
08The Vampire DiariesMovies & TV10.67×
09Winona RyderMovies & TV7.94×
10Goth subcultureFashion & Accessoires7.35×
11Graphic novelLiterature6.94×
12Brittany SnowMovies & TV6.92×
13Dylan O'BrienMovies & TV6.35×
14Barnes & NobleLiterature4.70×
15Board gamesGames4.34×
16SupermanMovies & TV3.90×
17Game of ThronesMovies & TV3.42×
18BatmanMovies & TV3.29×
19Harry PotterMovies & TV2.77×
20Google DriveTechnology & Electronics2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Omens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Omens audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.75×
IndividualismJOY1.52×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Omens audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Quality AwarenessPREMIUM0.62×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Omens have in United States?

Good Omens has an estimated audience of 846,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Good Omens viewers?

62.7% of Good Omens fans are female, 37.3% are male, with an average age of 32.0 years.

03

Which brands do Good Omens fans like most?

Good Omens fans show strongest brand affinity for Better Call Saul (37.32×), Superman (3.9×), and Supernatural (U.S. TV series) (14.28×) over the country average.

04

Where do Good Omens fans live in United States?

Good Omens fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Good Omens fans also like?

Beyond Good Omens itself, the audience over-indexes on Superman (3.9×), Supernatural (U.S. TV series) (14.28×), Twilight (series) (10.76×), and malwarebytes (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Good Omens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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