Being Mary Jane Audience in United States

Being Mary Jane has an estimated audience of 1,387,233 people in United States. 73.4% are female, 26.6% are male, average age 42.7. Top regions: Texas, Georgia, California. Top brand affinities: Better Call Saul, Viola Davis, Baidu, Malaysia, Michelle Yeoh.

The average Being Mary Jane fan in United States is 42.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Better Call Saul, Viola Davis, Baidu, with strongest over-indexing on Better Call Saul (22.11× the country average). Demographically, the Being Mary Jane audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Being Mary Jane fans

Demographic split for Being Mary Jane audience in United States
MetricValue
Female73.4%
Male26.6%
Average age42.7
Estimated audience size1,387,233

Audience persona

The typical Being Mary Jane fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Better Call Saul.

Top regions in United States

Top regions ranked by reach for Being Mary Jane in United States
RegionReachAffinity
Texas154,4891.3×
Georgia122,7372.87×
California107,1400.7×
Florida102,1931.09×
New York92,5521.19×
North Carolina75,2851.8×
Illinois59,3831.28×
Maryland53,1252.23×
Ohio50,3901.18×
Louisiana47,1182.63×
Virginia46,4631.38×
Pennsylvania46,0350.99×
Michigan45,5191.25×
Tennessee43,3911.56×
South Carolina41,8042×
Alabama41,1612.12×
New Jersey37,7801.07×
Mississippi34,4053.01×
Indiana25,2471×
Missouri24,4511.09×
Arizona19,1650.68×
Massachusetts18,5560.68×
Kentucky15,9640.92×
Arkansas15,4271.35×
Oklahoma14,5920.95×
Wisconsin13,9710.67×
Connecticut13,0680.94×
Washington12,9950.47×
Nevada11,5230.86×
Minnesota10,9540.55×
Colorado9,9150.45×
Kansas8,1440.74×
Washington, District of Columbia7,8261.88×
Oregon6,2200.39×
Delaware5,9471.55×
Iowa5,4890.48×
New Mexico4,1600.6×
Nebraska3,5840.52×
Utah3,4350.28×
Hawaii3,0870.52×
West Virginia2,9610.46×
Rhode Island2,5700.58×
Idaho1,7400.25×
New Hampshire1,6080.29×
Maine1,6060.32×
Alaska1,0750.36×
Montana1,0540.27×
North Dakota1,0130.36×
South Dakota9820.31×
Wyoming6530.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Being Mary Jane audience
BrandAffinityCategory
Better Call Saul22.11×Movies & TV
Viola Davis24.5×Movies & TV
Baidu27.07×Internet & Social Media
Malaysia14.27×Travel & Leisure
Michelle Yeoh21.7×Movies & TV
Beijing14.71×Travel & Leisure
Priyanka Chopra14.74×Movies & TV
Terrence Howard21.02×Movies & TV
Forest Whitaker17.54×Movies & TV
Bachelor of Business Administration35.29×Business & Career
Thandie Newton16.82×Movies & TV
Jet Li20.75×Movies & TV
Jackie Chan10.62×Movies & TV
TMZ3.56×Internet & Social Media
Angela Bassett11.76×Movies & TV
Taiwan7.85×Travel & Leisure
Taobao12.41×Shopping
Nordstrom rack3.35×Fashion & Accessoires
TVB65.55×Movies & TV
Bruce Lee9.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Being Mary Jane audience
TraitClusterScore
IndulgenceJOY1.59
Price SensitivityPREMIUM1.37
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.3
Luxury OrientationPREMIUM1.29
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Being Mary Jane
CountryShare
United States83.6%
Canada1.9%
France1.8%

See Being Mary Jane audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Being Mary Jane have in United States?

Being Mary Jane has an estimated audience of 1,387,233 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Being Mary Jane fans?

73.4% of Being Mary Jane fans are female, 26.6% are male, with an average age of 42.7 years.

Which brands do Being Mary Jane fans like most?

Being Mary Jane fans show strongest brand affinity for Better Call Saul (22.11×), Viola Davis (24.5×), and Baidu (27.07×) over the country average.

Where do Being Mary Jane fans live in United States?

Being Mary Jane fans in United States are most concentrated in Texas (reach 154,489), Georgia (reach 122,737), and California (reach 107,140). These three regions account for the largest share of the active audience.

What other brands do Being Mary Jane fans also like?

Beyond Being Mary Jane itself, the audience over-indexes on Viola Davis (24.5×), Baidu (27.07×), Malaysia (14.27×), and Michelle Yeoh (21.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Being Mary Jane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.