Rascasse Audience Intelligence

Being Mary Jane Audience in United States

A data profile of the people who buy, follow and care about Being Mary Jane in United States — modelled from more than twelve digital signal sources. Being Mary Jane has an estimated audience of 1,405,544 people in United States.

#343among TV series in United States#1272among Movie / TV Show / Series in United States#3129in Movies & TV

The average Being Mary Jane fan in United States is 42.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Viola Davis, Better Call Saul, Beijing, with strongest over-indexing on Viola Davis (35.82× the country average).

Demographically, the Being Mary Jane audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Being Mary Jane fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Viola Davis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Being Mary Jane profile in United States.

Audience size
1.4M
in United States
Gender
73.4%♀
26.6% male
Age
42.7
average years
Country rank
#18635
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Being Mary Jane viewers

73.4% are female, 26.6% are male, average age 42.7.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Being Mary Jane audience in United States
MetricValue
Female73.4%
Male26.6%
Average age42.7
Estimated audience size1,405,544
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Being Mary Jane audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Being Mary Jane audience comes from United States.

Worldwide audience distribution share by country for Being Mary Jane
CountryShare
United States83.6%
Canada1.9%
France1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Being Mary Jane audience in United States is strongest.

Fig. 05

Top regions by affinity

Being Mary Jane fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K2.75×
02Georgia~100K2.54×
03Louisiana~40K2.44×
04Maryland~50K2.05×
05Alabama~40K1.97×
06South Carolina~40K1.80×
07Washington, District of Columbia~7K1.67×
08North Carolina~70K1.64×
09Delaware~5K1.42×
10Tennessee~40K1.41×
11Texas~200K1.33×
12Arkansas~10K1.29×
13Virginia~40K1.28×
14Illinois~50K1.19×
15Michigan~40K1.19×
16Ohio~50K1.09×
17Florida~100K1.06×
18Missouri~20K1.06×
19New York~80K1.03×
20New Jersey~40K1.02×
21Oklahoma~20K0.99×
22Pennsylvania~50K0.97×
23Indiana~20K0.97×
24Connecticut~10K0.96×
25Kentucky~20K0.94×
26New Mexico~6K0.93×
27Nevada~10K0.92×
28Kansas~9K0.84×
29Alaska~2K0.83×
30Vermont~2K0.82×
31Rhode Island~4K0.81×
32North Dakota~2K0.81×
33Arizona~20K0.80×
34South Dakota~3K0.80×
35California~100K0.78×
36Hawaii~5K0.78×
37Montana~3K0.77×
38West Virginia~5K0.76×
39Nebraska~5K0.73×
40Wisconsin~20K0.72×
41Maine~4K0.71×
42New Hampshire~4K0.70×
43Idaho~5K0.69×
44Massachusetts~20K0.68×
45Iowa~7K0.65×
46Minnesota~10K0.63×
47Colorado~10K0.61×
48Washington~20K0.58×
49Oregon~9K0.57×
50Utah~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Being Mary Jane, United States
0.56×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Being Mary Jane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Being Mary Jane audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV35.82×
02Better Call SaulMovies & TV26.87×
03BeijingTravel & Leisure23.20×
04BaiduInternet & Social Media19.06×
05MalaysiaTravel & Leisure18.43×
06Jet LiMovies & TV17.70×
07Thandie NewtonMovies & TV16.46×
08Michelle YeohMovies & TV16.40×
09Forest WhitakerMovies & TV16.25×
10America FerreraMovies & TV12.94×
11Angela BassettMovies & TV12.40×
12Priyanka ChopraMovies & TV11.76×
13TaobaoShopping11.02×
14Jackie ChanMovies & TV10.06×
15Bruce LeeMovies & TV9.60×
16TaiwanTravel & Leisure8.06×
17Chinese cuisineFood & Beverages5.18×
18Internet celebrityInternet & Social Media4.24×
19TMZInternet & Social Media4.20×
20Stand-up comedyMovies & TV2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Being Mary Jane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Being Mary Jane audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
PatriotismCONSERVATISM1.64×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Being Mary Jane audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Being Mary Jane have in United States?

Being Mary Jane has an estimated audience of 1,405,544 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Being Mary Jane viewers?

73.4% of Being Mary Jane fans are female, 26.6% are male, with an average age of 42.7 years.

03

Which brands do Being Mary Jane fans like most?

Being Mary Jane fans show strongest brand affinity for Viola Davis (35.82×), Better Call Saul (26.87×), and Beijing (23.2×) over the country average.

04

Where do Being Mary Jane fans live in United States?

Being Mary Jane fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Being Mary Jane fans also like?

Beyond Being Mary Jane itself, the audience over-indexes on Better Call Saul (26.87×), Beijing (23.2×), Malaysia (18.43×), and TMZ (4.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Being Mary Jane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Being Mary Jane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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