Rascasse Audience Intelligence

Jet Li Audience in United States

A data profile of the people who buy, follow and care about Jet Li in United States — modelled from more than twelve digital signal sources. Jet Li has an estimated audience of 1,768,090 people in United States.

#1003among Actor Actress or TV Star in United States#2986among Person in United States#2504in Movies & TV

The average Jet Li fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nate Bargatze, Taobao, Baidu, with strongest over-indexing on Nate Bargatze (14.72× the country average).

Demographically, the Jet Li audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jet Li fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Nate Bargatze.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jet Li profile in United States.

Audience size
1.8M
in United States
Gender
66.2%♀
33.8% male
Age
41.7
average years
Country rank
#15675
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jet Li fans

66.2% are female, 33.8% are male, average age 41.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Jet Li audience in United States
MetricValue
Female66.2%
Male33.8%
Average age41.7
Estimated audience size1,768,090
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Jet Li audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Jet Li audience comes from United States.

Worldwide audience distribution share by country for Jet Li
CountryShare
United States24.4%
Brazil6.3%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jet Li audience in United States is strongest.

Fig. 05

Top regions by affinity

Jet Li fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.84×
02New Mexico~10K1.36×
03Nevada~20K1.33×
04California~200K1.30×
05Texas~200K1.27×
06Washington~40K1.27×
07Alaska~5K1.26×
08Mississippi~20K1.24×
09Louisiana~30K1.22×
10Georgia~60K1.19×
11Arizona~40K1.14×
12New York~100K1.13×
13Maryland~30K1.13×
14Oklahoma~20K1.12×
15Florida~100K1.08×
16North Carolina~50K1.07×
17Arkansas~10K1.07×
18Alabama~20K1.05×
19Illinois~60K1.04×
20Virginia~40K1.00×
21Tennessee~30K1.00×
22Minnesota~20K1.00×
23Missouri~30K0.99×
24New Jersey~40K0.97×
25South Carolina~20K0.97×
26Kansas~10K0.97×
27Oregon~20K0.94×
28Delaware~4K0.94×
29Michigan~40K0.93×
30Indiana~30K0.92×
31Wisconsin~20K0.92×
32Kentucky~20K0.92×
33Connecticut~20K0.92×
34Pennsylvania~50K0.90×
35Ohio~50K0.89×
36Massachusetts~30K0.89×
37Idaho~8K0.89×
38Nebraska~8K0.89×
39Colorado~20K0.88×
40Rhode Island~5K0.86×
41Iowa~10K0.85×
42North Dakota~3K0.84×
43Wyoming~2K0.84×
44Utah~10K0.83×
45Washington, District of Columbia~4K0.82×
46South Dakota~3K0.82×
47Montana~4K0.80×
48West Virginia~6K0.79×
49New Hampshire~5K0.73×
50Maine~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Jet Li, United States
0.71×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jet Li audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jet Li audience
#·InterestCategoryAffinity×
01BaiduInternet & Social Media34.01×
02Now TVMovies & TV32.31×
03Music of IndiaMusic & Radio31.07×
04Geo TVMovies & TV30.93×
05TaobaoShopping29.82×
06Michelle YeohMovies & TV28.55×
07WeChatInternet & Social Media28.41×
08MooncakeFood & Beverages27.13×
09Taiwanese dramaMovies & TV27.08×
10Chinese television dramaMovies & TV26.92×
11Culture of IndiaPolitics & Society26.17×
12Music of BollywoodMusic & Radio23.13×
13Kumail NanjianiMovies & TV20.85×
14Priyanka ChopraMovies & TV20.13×
15Bruce LeeMovies & TV20.00×
16Jackie ChanMovies & TV18.58×
17Bubble teaFood & Beverages16.55×
18MitúTravel & Leisure15.33×
19Nate BargatzeMusic & Radio14.72×
20TaiwanTravel & Leisure12.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jet Li audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jet Li audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
Price SensitivityPREMIUM1.55×
CreativityOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jet Li audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Pet OwnershipJOY1.01×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jet Li have in United States?

Jet Li has an estimated audience of 1,768,090 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jet Li fans?

66.2% of Jet Li fans are female, 33.8% are male, with an average age of 41.7 years.

03

Which brands do Jet Li fans like most?

Jet Li fans show strongest brand affinity for Nate Bargatze (14.72×), Taobao (29.82×), and Baidu (34.01×) over the country average.

04

Where do Jet Li fans live in United States?

Jet Li fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jet Li fans also like?

Beyond Jet Li itself, the audience over-indexes on Taobao (29.82×), Baidu (34.01×), Mitú (15.33×), and Michelle Yeoh (28.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Jet Li audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jet Li. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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