Music of India Audience in United States

Music of India has an estimated audience of 1,978,314 people in United States. 61.1% are female, 38.9% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Malaysia, Viola Davis, Jackie Chan, Jet Li, FC Bayern Munich.

The average Music of India fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malaysia, Viola Davis, Jackie Chan, with strongest over-indexing on Malaysia (18.15× the country average). Demographically, the Music of India audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Music of India fans

Demographic split for Music of India audience in United States
MetricValue
Female61.1%
Male38.9%
Average age35.2
Estimated audience size1,978,314

Audience persona

The typical Music of India fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Malaysia.

Top regions in United States

Top regions ranked by reach for Music of India in United States
RegionReachAffinity
California237,0231.09×
Texas188,2751.11×
New York159,9971.45×
Florida155,5901.16×
Pennsylvania77,7931.17×
New Jersey75,3291.5×
Illinois74,6461.13×
North Carolina63,7471.07×
Ohio62,1811.02×
Georgia61,9281.02×
Virginia61,0581.27×
Massachusetts52,4111.34×
Michigan51,4871×
Washington43,4631.1×
Indiana43,1421.19×
Tennessee40,8681.03×
Arizona37,4050.93×
Maryland36,3721.07×
Missouri34,1851.07×
South Carolina30,7531.03×
Wisconsin29,0590.98×
Colorado28,3580.91×
Connecticut28,0421.41×
Minnesota26,8630.95×
Kentucky25,5001.03×
Louisiana23,4080.92×
Alabama22,4700.81×
Oregon21,0550.93×
Oklahoma20,1930.92×
Nevada16,0300.84×
Utah15,4640.87×
Iowa14,8890.91×
Kansas14,7430.95×
Arkansas13,5220.83×
Mississippi13,3690.82×
West Virginia10,1881.11×
New Mexico8,9950.91×
Nebraska8,9050.9×
New Hampshire8,3941.08×
Idaho8,1540.82×
Hawaii7,6390.9×
Maine6,6160.93×
Washington, District of Columbia6,2021.04×
Rhode Island5,4040.86×
Montana5,0220.92×
Delaware4,5970.84×
South Dakota3,9370.86×
North Dakota3,5490.87×
Alaska2,8810.68×
Vermont2,5250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music of India audience
BrandAffinityCategory
Malaysia18.15×Travel & Leisure
Viola Davis27.01×Movies & TV
Jackie Chan18.61×Movies & TV
Jet Li32.53×Movies & TV
FC Bayern Munich8.74×Sports
Taobao20.33×Shopping
Taiwan12.33×Travel & Leisure
Beijing14.71×Travel & Leisure
Bruce Lee16.18×Movies & TV
Mooncake24.4×Food & Beverages
Islamic banking41.88×Business & Career
Priyanka Chopra13.6×Movies & TV
TVB81.84×Movies & TV
Hong Kong8.39×Travel & Leisure
IU (singer)18.39×Music & Radio
Baidu17.23×Internet & Social Media
Nordstrom rack3.65×Fashion & Accessoires
Fresh Off the Boat16.92×Movies & TV
Michelle Yeoh13.81×Movies & TV
Hinduism7.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music of India audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Sports ActivityPOWER1.35
Quality AwarenessPREMIUM1.29
Early Adopter MentalityPOWER1.26
MindfulnessBALANCE1.23
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Music of India
CountryShare
India53.4%
United States11.8%
Pakistan3.6%

See Music of India audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Music of India have in United States?

Music of India has an estimated audience of 1,978,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Music of India fans?

61.1% of Music of India fans are female, 38.9% are male, with an average age of 35.2 years.

Which brands do Music of India fans like most?

Music of India fans show strongest brand affinity for Malaysia (18.15×), Viola Davis (27.01×), and Jackie Chan (18.61×) over the country average.

Where do Music of India fans live in United States?

Music of India fans in United States are most concentrated in California (reach 237,023), Texas (reach 188,275), and New York (reach 159,997). These three regions account for the largest share of the active audience.

What other brands do Music of India fans also like?

Beyond Music of India itself, the audience over-indexes on Viola Davis (27.01×), Jackie Chan (18.61×), Jet Li (32.53×), and FC Bayern Munich (8.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.