Rascasse Audience Intelligence

Music of India Audience in United States

A data profile of the people who buy, follow and care about Music of India in United States — modelled from more than twelve digital signal sources. Music of India has an estimated audience of 1,978,314 people in United States.

#245among Musical genre in United States#6364among Topic in United States#1609in Music & Radio

The average Music of India fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Viola Davis, Malaysia, Beijing, with strongest over-indexing on Viola Davis (41.24× the country average).

Demographically, the Music of India audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music of India fan in United States is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Viola Davis.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music of India profile in United States.

Audience size
2M
in United States
Gender
61.1%♀
38.9% male
Age
35.2
average years
Country rank
#14364
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music of India fans

61.1% are female, 38.9% are male, average age 35.2.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Music of India audience in United States
MetricValue
Female61.1%
Male38.9%
Average age35.2
Estimated audience size1,978,314
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Music of India audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3917%
40-4914%
50+15%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Music of India audience comes from United States.

Worldwide audience distribution share by country for Music of India
CountryShare
India53.4%
United States11.8%
Pakistan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music of India audience in United States is strongest.

Fig. 05

Top regions by affinity

Music of India fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.35×
02New York~100K1.31×
03Connecticut~20K1.25×
04Massachusetts~50K1.22×
05Virginia~60K1.17×
06Hawaii~10K1.17×
07North Dakota~5K1.17×
08New Hampshire~9K1.13×
09South Dakota~5K1.11×
10Vermont~4K1.11×
11Florida~100K1.09×
12Pennsylvania~70K1.09×
13Indiana~40K1.09×
14Alaska~5K1.09×
15West Virginia~10K1.07×
16Illinois~70K1.04×
17Maryland~30K1.03×
18Washington, District of Columbia~6K1.03×
19Washington~40K1.02×
20Missouri~30K1.02×
21Rhode Island~6K1.02×
22California~200K1.01×
23Texas~200K1.01×
24Maine~7K1.01×
25Montana~6K1.01×
26Delaware~5K1.01×
27North Carolina~60K1.00×
28Nebraska~10K1.00×
29Tennessee~40K0.99×
30South Carolina~30K0.99×
31Kentucky~20K0.99×
32New Mexico~10K0.99×
33Ohio~60K0.97×
34Idaho~10K0.97×
35Georgia~60K0.96×
36Michigan~50K0.96×
37Wisconsin~30K0.96×
38Iowa~20K0.96×
39Kansas~20K0.96×
40Mississippi~20K0.95×
41Louisiana~20K0.94×
42Oklahoma~20K0.94×
43Minnesota~30K0.93×
44Oregon~20K0.93×
45Arkansas~20K0.93×
46Arizona~40K0.92×
47Utah~20K0.91×
48Colorado~30K0.90×
49Nevada~20K0.89×
50Alabama~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Music of India, United States
0.88×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music of India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music of India audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career46.32×
02Viola DavisMovies & TV41.24×
03Jet LiMovies & TV31.07×
04BaiduInternet & Social Media28.29×
05BeijingTravel & Leisure26.33×
06Priyanka ChopraMovies & TV25.32×
07MooncakeFood & Beverages25.31×
08MalaysiaTravel & Leisure24.47×
09Michelle YeohMovies & TV24.34×
10Massive open online courseBusiness & Career23.49×
11TaobaoShopping20.77×
12M. Night ShyamalanMovies & TV20.30×
13Fresh Off the BoatMovies & TV20.03×
14Kumail NanjianiMovies & TV19.80×
15Jackie ChanMovies & TV18.66×
16Bruce LeeMovies & TV18.09×
17IU (singer)Music & Radio17.98×
18TaiwanTravel & Leisure14.56×
19HinduismPolitics & Society14.47×
20Hong KongTravel & Leisure8.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music of India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music of India audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Design AffinityPREMIUM1.91×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music of India audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
DIY MentalityTHRILL0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music of India have in United States?

Music of India has an estimated audience of 1,978,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music of India fans?

61.1% of Music of India fans are female, 38.9% are male, with an average age of 35.2 years.

03

Which brands do Music of India fans like most?

Music of India fans show strongest brand affinity for Viola Davis (41.24×), Malaysia (24.47×), and Beijing (26.33×) over the country average.

04

Where do Music of India fans live in United States?

Music of India fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Music of India fans also like?

Beyond Music of India itself, the audience over-indexes on Malaysia (24.47×), Beijing (26.33×), Priyanka Chopra (25.32×), and Jackie Chan (18.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Music of India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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