A data profile of the people who buy, follow and care about Music of India in India — modelled from more than twelve digital signal sources. Music of India has an estimated audience of 8,948,723 people in India.
Music of India has an estimated audience of 8,948,723 people in India. 34.3% are female, 65.7% are male, average age 29.4. Top brand affinities: India national cricket team, Virat Kohli, Chennai Super Kings, Pakistan national cricket team, Kolkata Knight Riders.
Top brand affinities include India national cricket team, Virat Kohli, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.61× the country average).
Demographically, the Music of India audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Music of India fan in India is more male, around 29.4 years old, with strong Quality Awareness tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Music of India profile in India.
34.3% are female, 65.7% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 29.4 |
| Estimated audience size | 8,948,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Music of India audience comes from India.
| Country | Share |
|---|---|
| India | 53.4% |
| United States | 11.8% |
| Pakistan | 3.6% |
The strongest cross-interests of the Music of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Embroidery | Home & Garden | 2.34× | ||
| 02 | Weaving | Fashion & Accessoires | 2.21× | ||
| 03 | England cricket team | Sports | 2.13× | ||
| 04 | Pakistan national cricket team | Sports | 2.09× | ||
| 05 | Big Bash League | Sports | 2.04× | ||
| 06 | BSE SENSEX | Business & Career | 2.03× | ||
| 07 | Deepika Padukone | Movies & TV | 1.96× | ||
| 08 | Salman Khan | Movies & TV | 1.93× | ||
| 09 | Master of Business Administration | Business & Career | 1.88× | ||
| 10 | Pakistan | Travel & Leisure | 1.76× | ||
| 11 | Engagement ring | Fashion & Accessoires | 1.73× | ||
| 12 | Party dress | Fashion & Accessoires | 1.72× | ||
| 13 | Rohit Sharma | Sports | 1.71× | ||
| 14 | Kolkata Knight Riders | Sports | 1.69× | ||
| 15 | Earring | Fashion & Accessoires | 1.69× | ||
| 16 | Chennai Super Kings | Sports | 1.67× | ||
| 17 | Virat Kohli | Sports | 1.62× | ||
| 18 | India national cricket team | Sports | 1.61× | ||
| 19 | Mutual fund | Business & Career | 1.60× | ||
| 20 | Chennai | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.30× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Music of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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