Rascasse Audience Intelligence

Michelle Yeoh Audience in United States

A data profile of the people who buy, follow and care about Michelle Yeoh in United States — modelled from more than twelve digital signal sources. Michelle Yeoh has an estimated audience of 2,803,517 people in United States.

#608among Actor Actress or TV Star in United States#1726among Person in United States#1481in Movies & TV

The average Michelle Yeoh fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taobao, Mitú, Baidu, with strongest over-indexing on Taobao (25.24× the country average).

Demographically, the Michelle Yeoh audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Creativity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelle Yeoh fan in United States is more female, around 43.0 years old, with strong Creativity tendencies and a notable affinity for Taobao.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelle Yeoh profile in United States.

Audience size
2.8M
in United States
Gender
77.8%♀
22.2% male
Age
43.0
average years
Country rank
#10873
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelle Yeoh fans

77.8% are female, 22.2% are male, average age 43.0.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Michelle Yeoh audience in United States
MetricValue
Female77.8%
Male22.2%
Average age43.0
Estimated audience size2,803,517
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Michelle Yeoh audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Michelle Yeoh audience comes from United States.

Worldwide audience distribution share by country for Michelle Yeoh
CountryShare
United States35.5%
United Kingdom6.4%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelle Yeoh audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelle Yeoh fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.75×
02Washington~80K1.33×
03Utah~30K1.33×
04California~400K1.32×
05Oregon~40K1.22×
06New York~200K1.15×
07Massachusetts~60K1.14×
08Nevada~30K1.11×
09Washington, District of Columbia~10K1.11×
10Arizona~60K1.10×
11Maryland~50K1.10×
12Alaska~7K1.09×
13Virginia~70K1.08×
14Connecticut~30K1.08×
15Colorado~50K1.07×
16Illinois~100K1.05×
17New Jersey~80K1.05×
18Minnesota~40K1.05×
19Idaho~10K1.04×
20New Mexico~10K1.03×
21New Hampshire~10K1.02×
22Vermont~5K1.02×
23Texas~200K1.00×
24Pennsylvania~100K0.99×
25Missouri~40K0.98×
26Wisconsin~40K0.98×
27Rhode Island~9K0.98×
28Oklahoma~30K0.96×
29Maine~10K0.96×
30Georgia~80K0.95×
31Michigan~70K0.95×
32Kansas~20K0.95×
33North Carolina~80K0.94×
34Delaware~7K0.94×
35Florida~200K0.93×
36Ohio~80K0.93×
37Indiana~50K0.93×
38Iowa~20K0.90×
39Montana~7K0.90×
40Nebraska~10K0.89×
41Tennessee~50K0.87×
42South Carolina~40K0.85×
43Kentucky~30K0.85×
44Arkansas~20K0.85×
45Louisiana~30K0.80×
46North Dakota~5K0.79×
47South Dakota~5K0.78×
48Alabama~30K0.76×
49Mississippi~20K0.75×
50West Virginia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Michelle Yeoh, United States
0.73×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelle Yeoh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelle Yeoh audience
#·InterestCategoryAffinity×
01Zhang ZiyiMovies & TV33.33×
02Now TVMovies & TV33.24×
03Chinese astrologyPolitics & Society32.20×
04BaiduInternet & Social Media30.29×
05Jet LiMovies & TV26.98×
06TaobaoShopping25.24×
07Music of IndiaMusic & Radio24.34×
08Fresh Off the BoatMovies & TV23.92×
09Chinese television dramaMovies & TV23.87×
10MooncakeFood & Beverages23.13×
11Padma LakshmiFashion & Accessoires22.22×
12Taiwanese dramaMovies & TV21.43×
13IU (singer)Music & Radio20.39×
14Daniel Dae KimMovies & TV19.55×
15Priyanka ChopraMovies & TV19.14×
16Jackie ChanMovies & TV15.39×
17MitúTravel & Leisure14.69×
18Bruce LeeMovies & TV14.30×
19Nate BargatzeMusic & Radio10.72×
20Korean dramaMovies & TV10.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelle Yeoh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelle Yeoh audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.44×
Quality AwarenessPREMIUM1.40×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelle Yeoh audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Career OrientationPOWER1.02×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelle Yeoh have in United States?

Michelle Yeoh has an estimated audience of 2,803,517 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michelle Yeoh fans?

77.8% of Michelle Yeoh fans are female, 22.2% are male, with an average age of 43.0 years.

03

Which brands do Michelle Yeoh fans like most?

Michelle Yeoh fans show strongest brand affinity for Taobao (25.24×), Mitú (14.69×), and Baidu (30.29×) over the country average.

04

Where do Michelle Yeoh fans live in United States?

Michelle Yeoh fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Michelle Yeoh fans also like?

Beyond Michelle Yeoh itself, the audience over-indexes on Mitú (14.69×), Baidu (30.29×), Priyanka Chopra (19.14×), and Nate Bargatze (10.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Yeoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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