Michelle Yeoh Audience in United States

Michelle Yeoh logo

Michelle Yeoh has an estimated audience of 2,845,274 people in United States. 77.8% are female, 22.2% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Taobao, Mitú, Baidu, Priyanka Chopra, Nate Bargatze.

The average Michelle Yeoh fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Taobao, Mitú, Baidu, with strongest over-indexing on Taobao (25.24× the country average). Demographically, the Michelle Yeoh audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michelle Yeoh fans

Demographic split for Michelle Yeoh audience in United States
MetricValue
Female77.8%
Male22.2%
Average age43.0
Estimated audience size2,845,274

Audience persona

The typical Michelle Yeoh fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Taobao.

Top regions in United States

Top regions ranked by reach for Michelle Yeoh in United States
RegionReachAffinity
California427,9961.37×
Texas248,7041.02×
New York190,7041.2×
Florida186,3840.97×
Illinois104,6511.1×
Pennsylvania98,9641.03×
Ohio85,0520.97×
Georgia84,0620.96×
North Carolina82,9900.97×
New Jersey79,3831.1×
Washington77,5871.36×
Virginia74,8471.08×
Michigan72,4550.97×
Arizona65,5341.13×
Massachusetts64,3761.15×
Maryland54,6401.12×
Indiana50,1040.96×
Tennessee49,2210.86×
Colorado48,7491.09×
Missouri45,6300.99×
Minnesota43,1721.06×
Wisconsin41,2870.96×
Oregon41,1291.26×
South Carolina37,6220.88×
Utah34,9581.37×
Connecticut31,2681.1×
Nevada30,4481.11×
Kentucky30,4400.85×
Oklahoma29,9320.95×
Alabama29,8970.75×
Louisiana29,4470.8×
Hawaii21,3611.75×
Iowa21,0070.9×
Kansas20,8530.93×
Arkansas19,6310.84×
Mississippi16,7560.71×
Idaho14,4161.01×
New Mexico14,1660.99×
Nebraska12,2650.86×
New Hampshire11,1581×
Washington, District of Columbia9,9341.16×
Maine9,8240.96×
Rhode Island8,7240.96×
West Virginia8,6140.65×
Delaware6,9910.89×
Montana6,4620.82×
Alaska5,9280.97×
Vermont4,8430.97×
South Dakota4,5920.7×
North Dakota4,0020.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michelle Yeoh audience
BrandAffinityCategory
Taobao25.24×Shopping
Mitú14.69×Travel & Leisure
Baidu30.29×Internet & Social Media
Priyanka Chopra19.14×Movies & TV
Nate Bargatze10.72×Music & Radio
Jackie Chan15.39×Movies & TV
Now TV33.24×Movies & TV
Jet Li26.98×Movies & TV
Music of India24.34×Music & Radio
Fresh Off the Boat23.92×Movies & TV
Chinese television drama23.87×Movies & TV
Chinese astrology32.2×Politics & Society
Korean drama10.03×Movies & TV
Mooncake23.13×Food & Beverages
Gong Yoo24.97×Movies & TV
Bruce Lee14.3×Movies & TV
Zhang Ziyi33.33×Movies & TV
Taiwanese drama21.43×Movies & TV
IU (singer)20.39×Music & Radio
Daniel Dae Kim19.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michelle Yeoh audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.46
SpiritualityBALANCE1.35
Social Media UsageJOY1.26
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Michelle Yeoh
CountryShare
United States36.3%
United Kingdom6.3%
Germany5.2%

See Michelle Yeoh audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michelle Yeoh have in United States?

Michelle Yeoh has an estimated audience of 2,845,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Michelle Yeoh fans?

77.8% of Michelle Yeoh fans are female, 22.2% are male, with an average age of 43.0 years.

Which brands do Michelle Yeoh fans like most?

Michelle Yeoh fans show strongest brand affinity for Taobao (25.24×), Mitú (14.69×), and Baidu (30.29×) over the country average.

Where do Michelle Yeoh fans live in United States?

Michelle Yeoh fans in United States are most concentrated in California (reach 427,996), Texas (reach 248,704), and New York (reach 190,704). These three regions account for the largest share of the active audience.

What other brands do Michelle Yeoh fans also like?

Beyond Michelle Yeoh itself, the audience over-indexes on Mitú (14.69×), Baidu (30.29×), Priyanka Chopra (19.14×), and Nate Bargatze (10.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Yeoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.