Chinese astrology Audience in United States

Chinese astrology has an estimated audience of 1,024,692 people in United States. 89.4% are female, 10.6% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Viola Davis, Malaysia, Baidu, Michelle Yeoh.

The average Chinese astrology fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Viola Davis, Malaysia, with strongest over-indexing on Finnair (675× the country average). Demographically, the Chinese astrology audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Chinese astrology fans

Demographic split for Chinese astrology audience in United States
MetricValue
Female89.4%
Male10.6%
Average age37.7
Estimated audience size1,024,692

Audience persona

The typical Chinese astrology fan in United States is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Chinese astrology in United States
RegionReachAffinity
California166,8061.48×
Texas100,6711.14×
Florida79,8311.15×
New York63,2001.1×
Georgia35,6671.13×
Illinois34,5021.01×
Pennsylvania32,5010.94×
Arizona31,1931.49×
North Carolina28,4270.92×
Ohio26,3940.84×
Washington26,2241.28×
Michigan25,1520.94×
New Jersey24,7520.95×
Virginia20,1040.81×
Tennessee19,9570.97×
Colorado17,6421.09×
Massachusetts17,5800.87×
Missouri16,8091.02×
Indiana16,3820.88×
Maryland16,0120.91×
South Carolina16,0011.04×
Oregon15,9831.36×
Nevada15,0291.52×
Kentucky13,1761.03×
Alabama13,0840.91×
Louisiana12,9920.98×
Oklahoma12,6951.12×
Wisconsin11,8950.77×
Minnesota10,8770.74×
Hawaii10,0602.28×
Utah9,0560.99×
Connecticut8,9740.87×
Arkansas8,1570.97×
Mississippi7,2660.86×
New Mexico6,3491.24×
Kansas6,3320.78×
Iowa6,2420.74×
Washington, District of Columbia4,4081.43×
Idaho4,3830.85×
Nebraska3,8290.75×
West Virginia3,0980.65×
Montana3,0961.09×
Alaska3,0261.38×
New Hampshire2,6070.65×
Rhode Island2,5700.79×
Maine2,4110.66×
Delaware1,9260.68×
Vermont1,5470.86×
South Dakota1,4720.62×
North Dakota1,4330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese astrology audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Viola Davis27.36×Movies & TV
Malaysia17.94×Travel & Leisure
Baidu27.07×Internet & Social Media
Michelle Yeoh21.7×Movies & TV
Beijing14.71×Travel & Leisure
Comedy club9.9×Movies & TV
Priyanka Chopra15.67×Movies & TV
Autism Awareness8.23×Health
Makeup Tutorials5.91×Beauty & Wellness
Art exhibition6.03×Arts & Culture
Diabetes mellitus awareness5.64×Health
TVB78.07×Movies & TV
Superman2.02×Movies & TV
Wedding dress5.07×Fashion & Accessoires
Singer-songwriter2.86×Music & Radio
Jackie Chan8.28×Movies & TV
Wedding Planners6.85×Kids & Family
Microblogging5.7×Technology & Electronics
Taiwan6.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese astrology audience
TraitClusterScore
MindfulnessBALANCE2.16
SpiritualityBALANCE1.85
LGBTQ+ IdentityOPEN1.7
Urban LifestyleOPEN1.46
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Chinese astrology
CountryShare
United States28.3%
Vietnam9.2%
Japan7.5%

See Chinese astrology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Chinese astrology have in United States?

Chinese astrology has an estimated audience of 1,024,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese astrology fans?

89.4% of Chinese astrology fans are female, 10.6% are male, with an average age of 37.7 years.

Which brands do Chinese astrology fans like most?

Chinese astrology fans show strongest brand affinity for Finnair (675×), Viola Davis (27.36×), and Malaysia (17.94×) over the country average.

Where do Chinese astrology fans live in United States?

Chinese astrology fans in United States are most concentrated in California (reach 166,806), Texas (reach 100,671), and Florida (reach 79,831). These three regions account for the largest share of the active audience.

What other brands do Chinese astrology fans also like?

Beyond Chinese astrology itself, the audience over-indexes on Viola Davis (27.36×), Malaysia (17.94×), Baidu (27.07×), and Michelle Yeoh (21.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.