Chinese astrology Audience in United States

Chinese astrology logo

Chinese astrology has an estimated audience of 1,024,692 people in United States. 89.4% are female, 10.6% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Minnesota, Product design, Natural rubber, Cachorro.

The average Chinese astrology fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Minnesota, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chinese astrology audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Chinese astrology fans

Demographic split for Chinese astrology audience in United States
MetricValue
Female89.4%
Male10.6%
Average age37.7
Estimated audience size1,024,692

Audience persona

The typical Chinese astrology fan in United States is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chinese astrology in United States
RegionReachAffinity
California166,8061.48×
Texas100,6711.14×
Florida79,8311.15×
New York63,2001.1×
Georgia35,6671.13×
Illinois34,5021.01×
Pennsylvania32,5010.94×
Arizona31,1931.49×
North Carolina28,4270.92×
Ohio26,3940.84×
Washington26,2241.28×
Michigan25,1520.94×
New Jersey24,7520.95×
Virginia20,1040.81×
Tennessee19,9570.97×
Colorado17,6421.09×
Massachusetts17,5800.87×
Missouri16,8091.02×
Indiana16,3820.88×
Maryland16,0120.91×
South Carolina16,0011.04×
Oregon15,9831.36×
Nevada15,0291.52×
Kentucky13,1761.03×
Alabama13,0840.91×
Louisiana12,9920.98×
Oklahoma12,6951.12×
Wisconsin11,8950.77×
Minnesota10,8770.74×
Hawaii10,0602.28×
Utah9,0560.99×
Connecticut8,9740.87×
Arkansas8,1570.97×
Mississippi7,2660.86×
New Mexico6,3491.24×
Kansas6,3320.78×
Iowa6,2420.74×
Washington, District of Columbia4,4081.43×
Idaho4,3830.85×
Nebraska3,8290.75×
West Virginia3,0980.65×
Montana3,0961.09×
Alaska3,0261.38×
New Hampshire2,6070.65×
Rhode Island2,5700.79×
Maine2,4110.66×
Delaware1,9260.68×
Vermont1,5470.86×
South Dakota1,4720.62×
North Dakota1,4330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese astrology audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Minnesota2.92×Travel & Leisure
Product design2.65×Business & Career
Natural rubber2.6×Cars & Mobility
Cachorro6.85×Pets & Animals
National Paralympic Committee27.07×Sports
Combat sport1.59×Sports
97-1 The Eagle Rocks78.07×Music & Radio
Home equity1.68×Home & Garden
3D printing1.92×Technology & Electronics
Nationality1.53×Politics & Society
Tierra Cali4.86×Travel & Leisure
Commercial mortgage4.03×Business & Career
Edgars5.04×Shopping
Regional styles of Mexican music1.65×Music & Radio
JDSU1.51×Business & Career
Tierra caliente3.76×Travel & Leisure
Cam Ward1.79×Sports
Home staging2.42×Home & Garden
Noodle (Gorillaz)1.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese astrology audience
TraitClusterScore
MindfulnessBALANCE2.16
SpiritualityBALANCE1.85
LGBTQ+ IdentityOPEN1.7
Urban LifestyleOPEN1.46
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Chinese astrology
CountryShare
United States28.3%
Vietnam9.2%
Japan7.5%

See Chinese astrology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Chinese astrology have in United States?

Chinese astrology has an estimated audience of 1,024,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese astrology fans?

89.4% of Chinese astrology fans are female, 10.6% are male, with an average age of 37.7 years.

Which brands do Chinese astrology fans like most?

Chinese astrology fans show strongest brand affinity for Keene, New Hampshire (675×), Minnesota (2.92×), and Product design (2.65×) over the country average.

Where do Chinese astrology fans live in United States?

Chinese astrology fans in United States are most concentrated in California (reach 166,806), Texas (reach 100,671), and Florida (reach 79,831). These three regions account for the largest share of the active audience.

What other brands do Chinese astrology fans also like?

Beyond Chinese astrology itself, the audience over-indexes on Minnesota (2.92×), Product design (2.65×), Natural rubber (2.6×), and Cachorro (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.