Rascasse Audience Intelligence

Chinese astrology Audience in United States

A data profile of the people who buy, follow and care about Chinese astrology in United States — modelled from more than twelve digital signal sources. Chinese astrology has an estimated audience of 1,024,692 people in United States.

#8588among Topic in United States#1381in Politics & Society

The average Chinese astrology fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Viola Davis, Malaysia, Beijing, with strongest over-indexing on Viola Davis (42.35× the country average).

Demographically, the Chinese astrology audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese astrology fan in United States is more female, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Viola Davis.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese astrology profile in United States.

Audience size
1M
in United States
Gender
89.4%♀
10.6% male
Age
37.7
average years
Country rank
#23288
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese astrology fans

89.4% are female, 10.6% are male, average age 37.7.

Fig. 02

Gender split

89.4%
Female
10.6%
Male
Demographic split for Chinese astrology audience in United States
MetricValue
Female89.4%
Male10.6%
Average age37.7
Estimated audience size1,024,692
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Chinese astrology audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Chinese astrology audience comes from United States.

Worldwide audience distribution share by country for Chinese astrology
CountryShare
United States28.3%
Vietnam9.2%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese astrology audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese astrology fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K1.96×
02California~200K1.41×
03Arizona~30K1.36×
04Nevada~10K1.34×
05Oregon~20K1.32×
06Washington~30K1.29×
07New Mexico~6K1.20×
08Washington, District of Columbia~4K1.18×
09Alaska~3K1.17×
10South Carolina~20K1.14×
11Florida~80K1.13×
12Texas~100K1.09×
13Georgia~30K1.08×
14Colorado~20K1.07×
15Oklahoma~10K1.06×
16New York~60K1.04×
17Montana~3K1.04×
18Arkansas~8K1.00×
19Vermont~2K1.00×
20Missouri~20K0.99×
21Louisiana~10K0.99×
22Utah~9K0.98×
23Illinois~30K0.97×
24Michigan~30K0.96×
25Kentucky~10K0.96×
26Idaho~5K0.96×
27North Dakota~2K0.95×
28North Carolina~30K0.93×
29Tennessee~20K0.93×
30New Jersey~20K0.92×
31Maryland~20K0.92×
32Connecticut~9K0.92×
33Rhode Island~3K0.92×
34Pennsylvania~30K0.91×
35Alabama~10K0.90×
36Delaware~3K0.90×
37Indiana~20K0.89×
38Mississippi~8K0.89×
39West Virginia~4K0.89×
40Maine~3K0.89×
41South Dakota~2K0.89×
42Nebraska~5K0.88×
43Massachusetts~20K0.87×
44New Hampshire~4K0.87×
45Ohio~30K0.86×
46Kansas~7K0.86×
47Virginia~20K0.84×
48Iowa~7K0.83×
49Wisconsin~10K0.80×
50Minnesota~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Chinese astrology, United States
0.80×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese astrology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese astrology audience
#·InterestCategoryAffinity×
01TVBMovies & TV77.03×
02Viola DavisMovies & TV42.35×
03BaiduInternet & Social Media37.42×
04Chiara FerragniFashion & Accessoires34.81×
05Michelle YeohMovies & TV32.20×
06Vietnam AirlinesTravel & Leisure30.00×
07BeijingTravel & Leisure26.00×
08Priyanka ChopraMovies & TV24.57×
09MalaysiaTravel & Leisure24.52×
10One DirectionMusic & Radio15.69×
11Quentin TarantinoMovies & TV14.99×
12Harry StylesMusic & Radio14.77×
13Comedy clubMovies & TV13.17×
14MadonnaMusic & Radio11.08×
15TaiwanTravel & Leisure8.52×
16BuddhismHealth8.37×
17Britney SpearsMusic & Radio6.65×
18Chinese cuisineFood & Beverages5.80×
19SmartphonesTechnology & Electronics2.67×
20SupermanMovies & TV2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese astrology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese astrology audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.91×
MindfulnessBALANCE2.61×
TravellingTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese astrology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
Quality AwarenessPREMIUM0.74×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese astrology have in United States?

Chinese astrology has an estimated audience of 1,024,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chinese astrology fans?

89.4% of Chinese astrology fans are female, 10.6% are male, with an average age of 37.7 years.

03

Which brands do Chinese astrology fans like most?

Chinese astrology fans show strongest brand affinity for Viola Davis (42.35×), Malaysia (24.52×), and Beijing (26×) over the country average.

04

Where do Chinese astrology fans live in United States?

Chinese astrology fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese astrology fans also like?

Beyond Chinese astrology itself, the audience over-indexes on Malaysia (24.52×), Beijing (26×), Baidu (37.42×), and Priyanka Chopra (24.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Chinese astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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