Baidu Audience in United States

Name: Baidu — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Baidu logo

Baidu has an estimated audience of 2,085,119 people in United States. 79.6% are female, 20.4% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Taobao, Mitú, Michelle Yeoh, Priyanka Chopra, Nate Bargatze.

The average Baidu fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Taobao, Mitú, Michelle Yeoh, with strongest over-indexing on Taobao (28.28× the country average). Demographically, the Baidu audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of Baidu fans

Demographic split for Baidu audience in United States
Metric	Value
Female	79.6%
Male	20.4%
Average age	41.3
Estimated audience size	2,085,119

Audience persona

The typical Baidu fan in United States is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Taobao.

Top regions in United States

Top regions ranked by reach for Baidu in United States
Region	Reach	Affinity
California	1,181,583	5.15×
New York	271,299	2.33×
Texas	172,186	0.96×
Washington	121,783	2.91×
New Jersey	96,794	1.83×
Massachusetts	93,663	2.28×
Florida	92,504	0.66×
Illinois	87,444	1.26×
Pennsylvania	71,033	1.01×
Virginia	64,079	1.26×
Georgia	64,036	1×
Maryland	55,407	1.55×
Arizona	52,673	1.24×
North Carolina	51,941	0.83×
Ohio	51,730	0.81×
Oregon	50,045	2.09×
Michigan	46,260	0.85×
Nevada	32,793	1.63×
Indiana	30,297	0.8×
Missouri	28,425	0.85×
Wisconsin	26,045	0.83×
Minnesota	24,822	0.83×
Alabama	23,663	0.81×
Connecticut	21,464	1.03×
Colorado	21,299	0.65×
Tennessee	17,095	0.41×
Utah	15,688	0.84×
Washington, District of Columbia	15,552	2.48×
South Carolina	14,819	0.47×
Louisiana	13,373	0.5×
Oklahoma	12,366	0.53×
Hawaii	12,279	1.37×
Kentucky	12,170	0.47×
Kansas	10,222	0.62×
Iowa	9,180	0.53×
Idaho	7,050	0.67×
Arkansas	7,002	0.41×
Nebraska	6,683	0.64×
Delaware	5,634	0.98×
Rhode Island	5,150	0.78×
Mississippi	4,593	0.27×
New Hampshire	4,137	0.5×
New Mexico	3,975	0.38×
West Virginia	3,074	0.32×
Maine	2,621	0.35×
Alaska	1,807	0.41×
South Dakota	1,672	0.35×
Montana	1,560	0.27×
Vermont	1,443	0.39×
North Dakota	1,199	0.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baidu audience
Brand	Affinity	Category
Taobao	28.28×	Shopping
Mitú	17.07×	Travel & Leisure
Michelle Yeoh	28.82×	Movies & TV
Priyanka Chopra	22.24×	Movies & TV
Nate Bargatze	12.35×	Music & Radio
Now TV	38.63×	Movies & TV
Music of India	28.29×	Music & Radio
Jackie Chan	15.5×	Movies & TV
Fresh Off the Boat	27.8×	Movies & TV
Chinese television drama	27.74×	Movies & TV
Chinese astrology	37.42×	Politics & Society
Mooncake	26.88×	Food & Beverages
Jet Li	27.87×	Movies & TV
Korean drama	11.27×	Movies & TV
Gong Yoo	29.02×	Movies & TV
Daniel Dae Kim	23.46×	Movies & TV
Padma Lakshmi	27.35×	Fashion & Accessoires
Taiwanese drama	24.91×	Movies & TV
Bruce Lee	16.04×	Movies & TV
IU (singer)	23.7×	Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baidu audience
Trait	Cluster	Score
Luxury Orientation	PREMIUM	2.26
Patriotism	CONSERVATISM	2.16
Sustainability	BALANCE	1.61
Extroversion	THRILL	1.41
Early Adopter Mentality	POWER	1.38
Risk Appetite	THRILL	1.36

Worldwide distribution

Worldwide audience distribution share by country for Baidu
Country	Share
China	89.9%
United States	2.3%
Hong Kong	1.4%

See Baidu audiences in other countries

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Google (55,499,168)
DuckDuckGo (11,900,952)
Yelp (9,041,783)
PubMed (3,198,345)
Naver (1,367,045)

Frequently asked questions

How many fans does Baidu have in United States?

Baidu has an estimated audience of 2,085,119 people in United States, concentrated in California and New York.

What is the gender split and age of Baidu fans?

79.6% of Baidu fans are female, 20.4% are male, with an average age of 41.3 years.

Which brands do Baidu fans like most?

Baidu fans show strongest brand affinity for Taobao (28.28×), Mitú (17.07×), and Michelle Yeoh (28.82×) over the country average.

Where do Baidu fans live in United States?

Baidu fans in United States are most concentrated in California (reach 1,181,583), New York (reach 271,299), and Texas (reach 172,186). These three regions account for the largest share of the active audience.

What other brands do Baidu fans also like?

Beyond Baidu itself, the audience over-indexes on Mitú (17.07×), Michelle Yeoh (28.82×), Priyanka Chopra (22.24×), and Nate Bargatze (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baidu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.