A data profile of the people who buy, follow and care about Taiwanese drama in United States — modelled from more than twelve digital signal sources. Taiwanese drama has an estimated audience of 1,930,565 people in United States.
Taiwanese drama has an estimated audience of 1,930,565 people in United States. 80.5% are female, 19.5% are male, average age 42.9. Top brand affinities: Group buying, Malaysia, Viola Davis, Taiwan, Beijing.
Top brand affinities include Group buying, Malaysia, Viola Davis, with strongest over-indexing on Group buying (69.43× the country average).
Demographically, the Taiwanese drama audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Taiwanese drama fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Group buying.
The key figures that characterise the Taiwanese drama profile in United States.
80.5% are female, 19.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.9 |
| Estimated audience size | 1,930,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Taiwanese drama audience comes from United States.
| Country | Share |
|---|---|
| Taiwan | 32.1% |
| Japan | 20.8% |
| United States | 17.4% |
The strongest cross-interests of the Taiwanese drama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Group buying | Shopping | 69.43× | ||
| 02 | Viola Davis | Movies & TV | 39.27× | ||
| 03 | Mooncake | Food & Beverages | 32.80× | ||
| 04 | Malaysia | Travel & Leisure | 27.85× | ||
| 05 | Taobao | Shopping | 27.70× | ||
| 06 | Jet Li | Movies & TV | 27.08× | ||
| 07 | Fresh Off the Boat | Movies & TV | 26.71× | ||
| 08 | Beijing | Travel & Leisure | 26.49× | ||
| 09 | Baidu | Internet & Social Media | 24.91× | ||
| 10 | M. Night Shyamalan | Movies & TV | 24.84× | ||
| 11 | Bruce Lee | Movies & TV | 23.44× | ||
| 12 | Padma Lakshmi | Fashion & Accessoires | 22.86× | ||
| 13 | Michelle Yeoh | Movies & TV | 21.43× | ||
| 14 | Kumail Nanjiani | Movies & TV | 21.21× | ||
| 15 | Taiwan | Travel & Leisure | 20.54× | ||
| 16 | Priyanka Chopra | Movies & TV | 19.48× | ||
| 17 | Jackie Chan | Movies & TV | 16.93× | ||
| 18 | BTS | Music & Radio | 12.76× | ||
| 19 | Hong Kong | Travel & Leisure | 11.40× | ||
| 20 | Anime and manga fandom | Literature | 6.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.87× | |
| Spirituality | BALANCE | 1.75× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Taiwanese drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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