Taiwanese drama Audience in United States
Taiwanese drama has an estimated audience of 1,930,565 people in United States. 80.5% are female, 19.5% are male, average age 42.9. Top brand affinities: Gazeta "Epoka e re", Prishtinë, Bunga bunga, 97-1 The Eagle Rocks, Grey Eagle, Minnesota, Voltron: Legendary Defender.
Top brand affinities include Gazeta "Epoka e re", Prishtinë, Bunga bunga, 97-1 The Eagle Rocks, with strongest over-indexing on Gazeta "Epoka e re", Prishtinë (105.42× the country average). Demographically, the Taiwanese drama audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Movies & TV · Type: Topic
Demographics of Taiwanese drama fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.9 |
| Estimated audience size | 1,930,565 |
Audience persona
The typical Taiwanese drama fan in United States is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gazeta "Epoka e re", Prishtinë.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gazeta "Epoka e re", Prishtinë | 105.42× | News |
| Bunga bunga | 85.71× | Politics & Society |
| 97-1 The Eagle Rocks | 70.59× | Music & Radio |
| Grey Eagle, Minnesota | 40.74× | Travel & Leisure |
| Voltron: Legendary Defender | 31.57× | Movies & TV |
| Hadsund | 26.66× | Travel & Leisure |
| Bundarra, New South Wales | 24.96× | Travel & Leisure |
| Gruppo Torinese Trasporti | 22.33× | Cars & Mobility |
| İzlesene | 20.0× | Internet & Social Media |
| Ipag Business School | 19.09× | Business & Career |
| Ma'an | 18.61× | Travel & Leisure |
| Clayfield, Queensland | 16.7× | Travel & Leisure |
| National Paralympic Committee | 15.7× | Sports |
| Esher | 15.55× | Travel & Leisure |
| Kenneth Copeland Ministries | 15.44× | Politics & Society |
| Sponge (band) | 14.96× | Music & Radio |
| South Asian cuisine | 14.15× | Food & Beverages |
| Warrnambool | 13.21× | Travel & Leisure |
| Timo Hildebrand | 12.58× | Sports |
| Hada Facial Mask | 10.83× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.27 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 32.1% |
| Japan | 20.8% |
| United States | 17.4% |
See Taiwanese drama audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taiwanese drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.