Taiwanese drama Audience in United States
Taiwanese drama has an estimated audience of 1,930,565 people in United States. 80.5% are female, 19.5% are male, average age 42.9. Top brand affinities: Group buying, Back to the Future, Feyenoord, Malaysia, Jackie Chan.
Top brand affinities include Group buying, Back to the Future, Feyenoord, with strongest over-indexing on Group buying (105.42× the country average). Demographically, the Taiwanese drama audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Movies & TV · Type: Topic
Demographics of Taiwanese drama fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.9 |
| Estimated audience size | 1,930,565 |
Audience persona
The typical Taiwanese drama fan in United States is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 105.42× | Shopping |
| Back to the Future | 31.57× | Movies & TV |
| Feyenoord | 85.71× | Sports |
| Malaysia | 18.4× | Travel & Leisure |
| Jackie Chan | 18.61× | Movies & TV |
| Viola Davis | 22.91× | Movies & TV |
| Taiwan | 13.42× | Travel & Leisure |
| Taobao | 20.93× | Shopping |
| Jet Li | 29.35× | Movies & TV |
| Anime and manga fandom | 7.2× | Literature |
| Beijing | 14.71× | Travel & Leisure |
| Bruce Lee | 16.18× | Movies & TV |
| BTS | 13.21× | Music & Radio |
| Mooncake | 24.4× | Food & Beverages |
| IU (singer) | 22.33× | Music & Radio |
| Hong Kong | 8.88× | Travel & Leisure |
| paul smith | 19.09× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.93× | Home & Garden |
| Fresh Off the Boat | 17.42× | Movies & TV |
| Nordstrom rack | 3.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.21 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 32.1% |
| Japan | 20.8% |
| United States | 17.4% |
See Taiwanese drama audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taiwanese drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.