Yelp Audience in United States

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Yelp has an estimated audience of 9,041,783 people in United States. 55.9% are female, 44.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Business, AutoZone, Google Flights, Doordash, Slack (software).

The average Yelp fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business, AutoZone, Google Flights, with strongest over-indexing on Business (1.66× the country average). Demographically, the Yelp audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of Yelp fans

Demographic split for Yelp audience in United States
MetricValue
Female55.9%
Male44.1%
Average age36.8
Estimated audience size9,041,783

Audience persona

The typical Yelp fan in United States is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Business.

Top regions in United States

Top regions ranked by reach for Yelp in United States
RegionReachAffinity
California4,519,2094.54×
Texas844,9261.09×
Florida672,3441.1×
New York568,9871.13×
Illinois326,2831.08×
Arizona323,2231.75×
Washington279,5681.54×
Georgia244,3490.88×
Nevada241,2702.76×
North Carolina231,8360.85×
Virginia227,2591.03×
Pennsylvania221,7270.73×
New Jersey218,4520.95×
Massachusetts202,1761.13×
Colorado173,8831.22×
Hawaii171,5894.41×
Ohio169,7190.61×
Michigan166,3170.7×
Oregon153,6301.48×
Maryland146,1570.94×
Tennessee142,6720.79×
Indiana114,7810.69×
Missouri114,5200.79×
South Carolina103,2130.76×
Louisiana90,6490.78×
Connecticut80,5060.89×
Wisconsin79,4160.58×
Utah77,1300.95×
Minnesota75,6430.58×
Oklahoma73,4690.73×
Alabama72,2450.57×
Kentucky65,6960.58×
Kansas45,0680.63×
Idaho40,9850.9×
Arkansas40,7940.55×
Mississippi37,2810.5×
Iowa34,3930.46×
Washington, District of Columbia34,1771.26×
New Mexico31,5560.7×
New Hampshire29,3790.82×
Rhode Island26,0550.91×
Nebraska25,2110.56×
Maine23,0550.71×
West Virginia17,1710.41×
Montana16,9780.68×
Delaware16,7810.67×
Alaska12,8280.66×
Vermont10,7940.68×
South Dakota8,1780.39×
Wyoming7,3550.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yelp audience
BrandAffinityCategory
Business1.66×Business & Career
AutoZone2.42×Cars & Mobility
Google Flights3.38×Travel & Leisure
Doordash2.75×Food & Beverages
Slack (software)6.59×Technology & Electronics
LabCorp3.14×Health
New-adult fiction5.71×Literature
Google Drive1.95×Technology & Electronics
Privacy law5.24×Internet & Social Media
Husky (band)8.07×Music & Radio
Animal Liberation Orchestra2.39×Music & Radio
Review site30.55×
Public Storage4.55×Business & Career
O'Reilly Auto Parts2.64×Cars & Mobility
Square5.46×Business & Career
Din Tai Fung4.58×Food & Beverages
Advance Auto Parts2.25×Cars & Mobility
Used Cars2.24×Cars & Mobility
Tesla Supercharger2.46×Cars & Mobility
Google News2.04×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yelp audience
TraitClusterScore
Price SensitivityPREMIUM1.49
Urban LifestyleOPEN1.43
IndulgenceJOY1.36
Quality AwarenessPREMIUM1.34
ExtroversionTHRILL1.15
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Yelp
CountryShare
United States62.2%
China4.6%
Canada2.6%

See Yelp audiences in other countries

More Search engine audiences in United States

Frequently asked questions

How many fans does Yelp have in United States?

Yelp has an estimated audience of 9,041,783 people in United States, concentrated in California and Texas.

What is the gender split and age of Yelp fans?

55.9% of Yelp fans are female, 44.1% are male, with an average age of 36.8 years.

Which brands do Yelp fans like most?

Yelp fans show strongest brand affinity for Business (1.66×), AutoZone (2.42×), and Google Flights (3.38×) over the country average.

Where do Yelp fans live in United States?

Yelp fans in United States are most concentrated in California (reach 4,519,209), Texas (reach 844,926), and Florida (reach 672,344). These three regions account for the largest share of the active audience.

What other brands do Yelp fans also like?

Beyond Yelp itself, the audience over-indexes on AutoZone (2.42×), Google Flights (3.38×), Doordash (2.75×), and Slack (software) (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yelp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.