Rascasse Audience Intelligence

Slack (software) Target Market in United States

A data profile of the people who buy, follow and care about Slack (software) in United States — modelled from more than twelve digital signal sources. Slack (software) has an estimated audience of 6,504,705 people in United States.

#556among Brand in United States#240in Technology & Electronics

The average Slack (software) fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Innovation, Amazon Web Services, Cloud computing, with strongest over-indexing on Innovation (6.61× the country average).

Demographically, the Slack (software) audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slack (software) fan in United States is more male, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Innovation.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slack (software) profile in United States.

Audience size
6.5M
in United States
Gender
38.0%♀
62.0% male
Age
37.1
average years
Country rank
#5351
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Slack (software)

38.0% are female, 62.0% are male, average age 37.1.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Slack (software) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age37.1
Estimated audience size6,504,705
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Slack (software) audience in United States
Age bracketShare%
16-197%
20-2934%
30-3933%
40-4922%
50+3%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Slack (software) audience comes from United States.

Worldwide audience distribution share by country for Slack (software)
CountryShare
United States20.7%
Japan15.3%
China8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slack (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Slack (software) customers by region in United States
#RegionReachAffinity×
01Virginia~1M6.28×
02Utah~100K1.72×
03Washington, District of Columbia~30K1.71×
04California~1M1.68×
05Massachusetts~200K1.65×
06Washington~200K1.55×
07Oregon~100K1.54×
08New York~500K1.40×
09Colorado~100K1.20×
10Maryland~100K1.18×
11Arizona~100K1.11×
12Illinois~200K1.07×
13Texas~600K1.04×
14Hawaii~30K1.03×
15Rhode Island~20K1.03×
16Nevada~60K1.02×
17New Jersey~200K0.99×
18Georgia~200K0.97×
19Vermont~10K0.96×
20Michigan~200K0.94×
21Florida~400K0.91×
22Ohio~200K0.91×
23Connecticut~60K0.91×
24North Carolina~200K0.90×
25Idaho~30K0.90×
26Pennsylvania~200K0.89×
27New Hampshire~20K0.87×
28Indiana~100K0.86×
29Minnesota~70K0.82×
30Missouri~80K0.80×
31Nebraska~30K0.80×
32Montana~10K0.79×
33Tennessee~100K0.77×
34Iowa~40K0.74×
35Wisconsin~70K0.73×
36Alaska~9K0.71×
37Arkansas~40K0.69×
38Maine~20K0.69×
39Kansas~30K0.68×
40South Carolina~60K0.66×
41Oklahoma~40K0.65×
42New Mexico~20K0.65×
43Louisiana~50K0.64×
44Delaware~10K0.63×
45Alabama~50K0.55×
46Kentucky~40K0.55×
47North Dakota~7K0.54×
48West Virginia~10K0.50×
49South Dakota~7K0.49×
50Mississippi~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Slack (software), United States
0.44×1.00×6.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slack (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slack (software) audience
#·InterestCategoryAffinity×
01Jürgen KloppSports43.27×
02paul smithFashion & Accessoires17.62×
03Amazon Web ServicesTechnology & Electronics13.85×
04Microsoft AzureTechnology & Electronics12.66×
05CoworkingBusiness & Career11.34×
06Maison MargielaFashion & Accessoires9.06×
07CaviarFood & Beverages8.95×
08Data scienceBusiness & Career8.37×
09New York RangersSports7.88×
10EngadgetTechnology & Electronics7.25×
11InnovationBusiness & Career6.61×
12YelpInternet & Social Media6.59×
13LinkedInInternet & Social Media5.99×
14Passive incomeBusiness & Career4.83×
15Cloud computingTechnology & Electronics4.30×
16CrowdfundingBusiness & Career4.26×
17American ExpressBusiness & Career3.26×
18AirbnbTravel & Leisure1.98×
19RedditInternet & Social Media1.81×
20SmartphonesTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slack (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slack (software) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY8.95×
Early Adopter MentalityPOWER3.57×
Career OrientationPOWER2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slack (software) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
Pet OwnershipJOY0.63×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Slack (software)'s target market in United States?

Slack (software)'s target market in United States covers an estimated 6,504,705 people, concentrated in California and Virginia.

02

What is the gender split and age of Slack (software) customers?

38.0% of the Slack (software) audience are female, 62.0% are male, with an average age of 37.1 years.

03

Which brands do Slack (software) fans like most?

Slack (software) fans show strongest brand affinity for Innovation (6.61×), Amazon Web Services (13.85×), and Cloud computing (4.3×) over the country average.

04

Where do Slack (software) fans live in United States?

Slack (software) fans in United States are most concentrated in California (reach ~1M), Virginia (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Slack (software) fans also like?

Beyond Slack (software) itself, the audience over-indexes on Amazon Web Services (13.85×), Cloud computing (4.3×), paul smith (17.62×), and LinkedIn (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Slack (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slack (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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