Slack (software) Audience in United States

Slack (software) has an estimated audience of 6,244,997 people in United States. 38.0% are female, 62.0% are male, average age 37.1. Top regions: California, Virginia, Texas. Top brand affinities: Jürgen Klopp, LinkedIn, paul smith, New York Islanders, Innovation.

The average Slack (software) fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Jürgen Klopp, LinkedIn, paul smith, with strongest over-indexing on Jürgen Klopp (59.1× the country average). Demographically, the Slack (software) audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Slack (software) fans

Demographic split for Slack (software) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age37.1
Estimated audience size6,244,997

Audience persona

The typical Slack (software) fan in United States is more male, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Jürgen Klopp.

Top regions in United States

Top regions ranked by reach for Slack (software) in United States
RegionReachAffinity
California1,184,0901.72×
Virginia1,072,2667.05×
Texas554,7231.03×
New York521,5461.49×
Florida373,2390.88×
Illinois229,5591.1×
Massachusetts213,0101.73×
Pennsylvania193,6140.92×
Georgia189,8540.99×
Washington185,8491.48×
North Carolina170,3040.91×
New Jersey158,2491×
Michigan155,7310.95×
Ohio155,4090.81×
Maryland131,8731.23×
Colorado121,6731.24×
Oregon121,5061.7×
Indiana101,3270.89×
Utah95,4801.71×
Tennessee94,9890.76×
Missouri81,5970.81×
Minnesota78,0700.87×
Wisconsin70,3230.75×
South Carolina66,2450.71×
Nevada60,7571.01×
Connecticut59,0030.94×
Louisiana49,9980.62×
Oklahoma46,6420.67×
Kentucky42,0130.54×
Arkansas34,4360.67×
Kansas34,2060.7×
Washington, District of Columbia33,6211.79×
Iowa32,6710.63×
Idaho28,6490.91×
Hawaii27,6991.03×
Nebraska25,0920.8×
New Hampshire20,6110.84×
Rhode Island20,2611.02×
Mississippi20,2000.39×
New Mexico19,7760.63×
Maine15,2310.68×
Montana13,5270.78×
West Virginia13,5210.46×
Delaware10,4370.61×
Vermont10,4050.95×
South Dakota6,5790.46×
North Dakota6,3810.5×
Wyoming5,3840.58×
Arizona3,9900.03×
Alabama1,0990.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slack (software) audience
BrandAffinityCategory
Jürgen Klopp59.1×Sports
LinkedIn3.58×Internet & Social Media
paul smith18.09×Fashion & Accessoires
New York Islanders14.56×Sports
Innovation3.98×Business & Career
Engadget8.26×Technology & Electronics
Charlotte Tilbury6.61×Beauty & Wellness
New York Rangers8.93×Sports
American Airlines2.18×Travel & Leisure
Cloud computing2.86×Technology & Electronics
GameStop3.2×Games
Maison Margiela8.42×Fashion & Accessoires
Do it yourself (DIY)1.83×Home & Garden
Airbnb1.95×Travel & Leisure
Fast food1.84×Food & Beverages
TechCrunch5.28×Technology & Electronics
Retail banking4.64×Business & Career
Local food2.4×Food & Beverages
Spotify1.52×Internet & Social Media
Entrepreneurship1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slack (software) audience
TraitClusterScore
IndulgenceJOY6.04
Early Adopter MentalityPOWER4.41
Luxury OrientationPREMIUM2.78
Risk AppetiteTHRILL2.64
Quality AwarenessPREMIUM2.17
Career OrientationPOWER2.11

Worldwide distribution

Worldwide audience distribution share by country for Slack (software)
CountryShare
United States20.6%
Japan15.5%
China9.1%

See Slack (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Slack (software) have in United States?

Slack (software) has an estimated audience of 6,244,997 people in United States, concentrated in California and Virginia.

What is the gender split and age of Slack (software) fans?

38.0% of Slack (software) fans are female, 62.0% are male, with an average age of 37.1 years.

Which brands do Slack (software) fans like most?

Slack (software) fans show strongest brand affinity for Jürgen Klopp (59.1×), LinkedIn (3.58×), and paul smith (18.09×) over the country average.

Where do Slack (software) fans live in United States?

Slack (software) fans in United States are most concentrated in California (reach 1,184,090), Virginia (reach 1,072,266), and Texas (reach 554,723). These three regions account for the largest share of the active audience.

What other brands do Slack (software) fans also like?

Beyond Slack (software) itself, the audience over-indexes on LinkedIn (3.58×), paul smith (18.09×), New York Islanders (14.56×), and Innovation (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slack (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.