Slack (software) Audience in Germany
Slack (software) has an estimated audience of 450,304 people in Germany. 22.9% are female, 77.1% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Corfu (regional unit), Cocktail, Video izle, Metamorphoses.
The average Slack (software) fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Corfu (regional unit), Cocktail, with strongest over-indexing on Hawesko (12.97× the country average). Demographically, the Slack (software) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Slack (software) fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 42.2 |
| Estimated audience size | 450,304 |
Audience persona
The typical Slack (software) fan in Germany is more male, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,372 | 1× |
| Bayern | 149,777 | 1.17× |
| Baden-Württemberg | 109,396 | 1.01× |
| Berlin | 97,240 | 2.74× |
| Hessen | 83,670 | 1.38× |
| Niedersachsen | 56,509 | 0.73× |
| Sachsen | 33,223 | 0.85× |
| Rheinland-Pfalz | 29,386 | 0.74× |
| Hamburg | 25,340 | 1.41× |
| Brandenburg | 23,381 | 0.95× |
| Schleswig-Holstein | 22,269 | 0.78× |
| Sachsen-Anhalt | 11,320 | 0.55× |
| Thüringen | 11,099 | 0.55× |
| Mecklenburg-Vorpommern | 7,516 | 0.5× |
| Bremen | 7,050 | 1.04× |
| Saarland | 5,982 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 12.97× | Food & Beverages |
| Corfu (regional unit) | 10.73× | Travel & Leisure |
| Cocktail | 2.09× | Food & Beverages |
| Video izle | 5.77× | |
| Metamorphoses | 5.2× | Literature |
| Pillow | 2.32× | Home & Garden |
| Progressive rock | 1.88× | Music & Radio |
| Natural rubber | 2.5× | Cars & Mobility |
| VfL Wolfsburg | 1.77× | Sports |
| Snow White (Fables) | 2.39× | Literature |
| Stradivarius | 1.67× | Shopping |
| Elote | 15.8× | Food & Beverages |
| Fast Five | 4.32× | Movies & TV |
| 7-Eleven | 3.63× | Shopping |
| Peugeot 308 | 2.68× | Cars & Mobility |
| Home Delivery | 1.98× | Food & Beverages |
| MK | 2.04× | Music & Radio |
| Este, Veneto | 1.64× | Travel & Leisure |
| Corona (band) | 1.5× | Music & Radio |
| Google Home | 3.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.19 |
| Urban Lifestyle | OPEN | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 15.5% |
| China | 9.1% |
See Slack (software) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Slack (software) have in Germany?
Slack (software) has an estimated audience of 450,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slack (software) fans?
22.9% of Slack (software) fans are female, 77.1% are male, with an average age of 42.2 years.
Which brands do Slack (software) fans like most?
Slack (software) fans show strongest brand affinity for Hawesko (12.97×), Corfu (regional unit) (10.73×), and Cocktail (2.09×) over the country average.
Where do Slack (software) fans live in Germany?
Slack (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,372), Bayern (reach 149,777), and Baden-Württemberg (reach 109,396). These three regions account for the largest share of the active audience.
What other brands do Slack (software) fans also like?
Beyond Slack (software) itself, the audience over-indexes on Corfu (regional unit) (10.73×), Cocktail (2.09×), Video izle (5.77×), and Metamorphoses (5.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slack (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.