Rascasse Audience Intelligence

Zhang Ziyi Audience in United States

A data profile of the people who buy, follow and care about Zhang Ziyi in United States — modelled from more than twelve digital signal sources. Zhang Ziyi has an estimated audience of 823,930 people in United States.

#1932among Actor Actress or TV Star in United States#6205among Person in United States#4997in Movies & TV

The average Zhang Ziyi fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michelle Yeoh, Priyanka Chopra, Malaysia, with strongest over-indexing on Michelle Yeoh (33.33× the country average).

Demographically, the Zhang Ziyi audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zhang Ziyi fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Michelle Yeoh.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zhang Ziyi profile in United States.

Audience size
824K
in United States
Gender
84.1%♀
15.9% male
Age
42.4
average years
Country rank
#26942
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zhang Ziyi fans

84.1% are female, 15.9% are male, average age 42.4.

Fig. 02

Gender split

84.1%
Female
15.9%
Male
Demographic split for Zhang Ziyi audience in United States
MetricValue
Female84.1%
Male15.9%
Average age42.4
Estimated audience size823,930
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Zhang Ziyi audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Zhang Ziyi audience comes from United States.

Worldwide audience distribution share by country for Zhang Ziyi
CountryShare
United States46.1%
Canada5.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zhang Ziyi audience in United States is strongest.

Fig. 05

Top regions by affinity

Zhang Ziyi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.92×
02California~200K1.76×
03New Mexico~6K1.52×
04Washington~20K1.48×
05Nevada~10K1.48×
06New York~60K1.25×
07Alaska~2K1.23×
08Texas~90K1.22×
09Arizona~20K1.15×
10Oregon~10K1.14×
11Maryland~20K1.13×
12Georgia~30K1.06×
13Colorado~10K1.06×
14Utah~8K1.06×
15Minnesota~10K1.03×
16Washington, District of Columbia~3K1.03×
17Illinois~30K1.02×
18Virginia~20K1.02×
19Massachusetts~20K1.02×
20New Jersey~20K1.01×
21Oklahoma~9K1.00×
22Connecticut~8K0.96×
23Idaho~4K0.93×
24Montana~2K0.92×
25Louisiana~10K0.90×
26Florida~50K0.89×
27North Carolina~20K0.89×
28Rhode Island~2K0.89×
29Delaware~2K0.88×
30Arkansas~6K0.87×
31Kansas~6K0.87×
32North Dakota~1K0.87×
33Mississippi~6K0.86×
34Tennessee~10K0.85×
35Missouri~10K0.84×
36Pennsylvania~20K0.83×
37Michigan~20K0.83×
38Wisconsin~10K0.83×
39South Dakota~2K0.82×
40Vermont~1K0.82×
41South Carolina~10K0.81×
42New Hampshire~3K0.80×
43Indiana~10K0.79×
44Kentucky~8K0.78×
45Nebraska~3K0.78×
46Ohio~20K0.77×
47Maine~2K0.77×
48Alabama~9K0.76×
49Iowa~5K0.76×
50West Virginia~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Zhang Ziyi, United States
0.74×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zhang Ziyi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zhang Ziyi audience
#·InterestCategoryAffinity×
01Michelle YeohMovies & TV33.33×
02Jet LiMovies & TV33.23×
03Jamie ChungMovies & TV28.14×
04Kumail NanjianiMovies & TV27.57×
05MooncakeFood & Beverages26.97×
06M. Night ShyamalanMovies & TV26.02×
07Padma LakshmiFashion & Accessoires23.94×
08Priyanka ChopraMovies & TV23.78×
09TaobaoShopping22.74×
10Daniel Dae KimMovies & TV21.51×
11Steven YeunMovies & TV20.75×
12Jackie ChanMovies & TV20.63×
13Viola DavisMovies & TV20.00×
14Bruce LeeMovies & TV19.81×
15MalaysiaTravel & Leisure18.38×
16Cate BlanchettMovies & TV16.38×
17TaiwanTravel & Leisure15.95×
18Chris PrattMovies & TV11.37×
19Anne HathawayMovies & TV10.28×
20SupermanMovies & TV2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zhang Ziyi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zhang Ziyi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
SpiritualityBALANCE1.48×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zhang Ziyi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Risk AppetiteTHRILL0.65×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zhang Ziyi have in United States?

Zhang Ziyi has an estimated audience of 823,930 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zhang Ziyi fans?

84.1% of Zhang Ziyi fans are female, 15.9% are male, with an average age of 42.4 years.

03

Which brands do Zhang Ziyi fans like most?

Zhang Ziyi fans show strongest brand affinity for Michelle Yeoh (33.33×), Priyanka Chopra (23.78×), and Malaysia (18.38×) over the country average.

04

Where do Zhang Ziyi fans live in United States?

Zhang Ziyi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Zhang Ziyi fans also like?

Beyond Zhang Ziyi itself, the audience over-indexes on Priyanka Chopra (23.78×), Malaysia (18.38×), Jackie Chan (20.63×), and Taiwan (15.95×) compared to the United States average.

Appendix

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See Zhang Ziyi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zhang Ziyi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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