American Crime Story Audience in United States
American Crime Story has an estimated audience of 1,295,515 people in United States. 61.7% are female, 38.3% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Mila Kunis, Connie Britton, Snapped, True Detective, Jeremy Allen White.
The average American Crime Story fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mila Kunis, Connie Britton, Snapped, with strongest over-indexing on Mila Kunis (15.67× the country average). Demographically, the American Crime Story audience skews more female with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of American Crime Story fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.7 |
| Estimated audience size | 1,295,515 |
Audience persona
The typical American Crime Story fan in United States is more female, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mila Kunis.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 183,513 | 1.29× |
| Texas | 122,209 | 1.1× |
| New York | 96,196 | 1.33× |
| Florida | 91,073 | 1.04× |
| Illinois | 51,061 | 1.18× |
| Pennsylvania | 47,235 | 1.08× |
| Ohio | 41,043 | 1.03× |
| Georgia | 40,909 | 1.03× |
| New Jersey | 38,930 | 1.18× |
| North Carolina | 38,858 | 1× |
| Michigan | 33,468 | 0.99× |
| Massachusetts | 32,789 | 1.28× |
| Virginia | 32,755 | 1.04× |
| Arizona | 26,931 | 1.02× |
| Tennessee | 26,590 | 1.02× |
| Washington | 25,465 | 0.98× |
| Indiana | 24,546 | 1.04× |
| Maryland | 24,420 | 1.1× |
| Missouri | 21,978 | 1.05× |
| Colorado | 20,613 | 1.01× |
| South Carolina | 18,977 | 0.97× |
| Minnesota | 18,243 | 0.98× |
| Wisconsin | 18,197 | 0.93× |
| Louisiana | 17,567 | 1.05× |
| Kentucky | 17,333 | 1.07× |
| Oregon | 16,141 | 1.09× |
| Connecticut | 15,905 | 1.22× |
| Alabama | 15,424 | 0.85× |
| Oklahoma | 14,771 | 1.03× |
| Nevada | 12,340 | 0.98× |
| Utah | 10,565 | 0.91× |
| Arkansas | 10,457 | 0.98× |
| Kansas | 10,293 | 1.01× |
| Iowa | 9,400 | 0.88× |
| Mississippi | 9,061 | 0.85× |
| New Mexico | 5,911 | 0.91× |
| Washington, District of Columbia | 5,892 | 1.51× |
| Nebraska | 5,662 | 0.87× |
| New Hampshire | 5,560 | 1.09× |
| West Virginia | 5,514 | 0.91× |
| Idaho | 5,128 | 0.79× |
| Rhode Island | 5,062 | 1.23× |
| Maine | 4,446 | 0.96× |
| Delaware | 3,682 | 1.03× |
| Hawaii | 3,436 | 0.62× |
| Montana | 3,053 | 0.85× |
| North Dakota | 2,128 | 0.8× |
| South Dakota | 2,020 | 0.67× |
| Vermont | 1,811 | 0.8× |
| Alaska | 1,732 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mila Kunis | 15.67× | Movies & TV |
| Connie Britton | 23.26× | Movies & TV |
| Snapped | 11.33× | Movies & TV |
| True Detective | 6.15× | Movies & TV |
| Jeremy Allen White | 10.57× | Movies & TV |
| Andy García | 13.69× | Movies & TV |
| American Crime (TV series) | 21.65× | Movies & TV |
| Bosch (TV series) | 13.59× | Movies & TV |
| True crime | 4.75× | Movies & TV |
| Taissa Farmiga | 15.36× | Movies & TV |
| Peacemaker | 2.51× | Movies & TV |
| Meme | 2.4× | Internet & Social Media |
| Friends | 2.12× | Movies & TV |
| Euphoria | 1.71× | Movies & TV |
| Shameless (U.S. TV series) | 7.56× | Movies & TV |
| Krysten Ritter | 10.68× | Movies & TV |
| Awkward (TV series) | 8.47× | Movies & TV |
| Superman | 1.62× | Movies & TV |
| Bryan Cranston | 8.43× | Movies & TV |
| Criminal Minds | 6.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.53 |
| Family Orientation | CONSERVATISM | 3.49 |
| Patriotism | CONSERVATISM | 1.67 |
| Extroversion | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.42 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| United Kingdom | 5.8% |
| Brazil | 4.7% |
See American Crime Story audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does American Crime Story have in United States?
American Crime Story has an estimated audience of 1,295,515 people in United States, concentrated in California and Texas.
What is the gender split and age of American Crime Story fans?
61.7% of American Crime Story fans are female, 38.3% are male, with an average age of 42.7 years.
Which brands do American Crime Story fans like most?
American Crime Story fans show strongest brand affinity for Mila Kunis (15.67×), Connie Britton (23.26×), and Snapped (11.33×) over the country average.
Where do American Crime Story fans live in United States?
American Crime Story fans in United States are most concentrated in California (reach 183,513), Texas (reach 122,209), and New York (reach 96,196). These three regions account for the largest share of the active audience.
What other brands do American Crime Story fans also like?
Beyond American Crime Story itself, the audience over-indexes on Connie Britton (23.26×), Snapped (11.33×), True Detective (6.15×), and Jeremy Allen White (10.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Crime Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.