Rascasse Audience Intelligence

American Crime Story Audience in United States

A data profile of the people who buy, follow and care about American Crime Story in United States — modelled from more than twelve digital signal sources. American Crime Story has an estimated audience of 1,287,334 people in United States.

#375among TV series in United States#1396among Movie / TV Show / Series in United States#3402in Movies & TV

The average American Crime Story fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mila Kunis, Snapped, Connie Britton, with strongest over-indexing on Mila Kunis (15.67× the country average).

Demographically, the American Crime Story audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Crime Story fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Mila Kunis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Crime Story profile in United States.

Audience size
1.3M
in United States
Gender
61.7%♀
38.3% male
Age
42.7
average years
Country rank
#19850
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Crime Story viewers

61.7% are female, 38.3% are male, average age 42.7.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for American Crime Story audience in United States
MetricValue
Female61.7%
Male38.3%
Average age42.7
Estimated audience size1,287,334
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the American Crime Story audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3924%
40-4930%
50+21%
Fig. 04

Worldwide distribution

53.0%

of the worldwide American Crime Story audience comes from United States.

Worldwide audience distribution share by country for American Crime Story
CountryShare
United States53.0%
United Kingdom6.4%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Crime Story audience in United States is strongest.

Fig. 05

Top regions by affinity

American Crime Story fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.41×
02New York~90K1.25×
03Massachusetts~30K1.24×
04California~200K1.22×
05Rhode Island~5K1.17×
06Connecticut~20K1.16×
07Illinois~50K1.13×
08New Jersey~40K1.12×
09Louisiana~20K1.09×
10Kentucky~20K1.09×
11Pennsylvania~50K1.07×
12Maryland~20K1.07×
13New Hampshire~5K1.07×
14Texas~100K1.05×
15Oregon~20K1.05×
16Missouri~20K1.03×
17Oklahoma~10K1.03×
18Delaware~4K1.03×
19Florida~90K1.02×
20Virginia~30K1.01×
21Arizona~30K1.01×
22Tennessee~30K1.01×
23Indiana~20K1.01×
24Ohio~40K1.00×
25Arkansas~10K1.00×
26Georgia~40K0.99×
27Michigan~30K0.99×
28Kansas~10K0.99×
29North Carolina~40K0.98×
30Colorado~20K0.98×
31Minnesota~20K0.98×
32Nevada~10K0.98×
33Maine~5K0.98×
34Washington~30K0.97×
35New Mexico~6K0.97×
36West Virginia~6K0.97×
37South Carolina~20K0.96×
38Wisconsin~20K0.95×
39Vermont~2K0.95×
40Mississippi~10K0.94×
41North Dakota~3K0.94×
42Alabama~20K0.92×
43Utah~10K0.91×
44Iowa~10K0.91×
45Montana~3K0.91×
46Nebraska~6K0.89×
47Alaska~2K0.88×
48South Dakota~3K0.87×
49Idaho~6K0.86×
50Hawaii~4K0.76×
Fig. 06

Affinity by region

Affinity by region — American Crime Story, United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Crime Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Crime Story audience
#·InterestCategoryAffinity×
01Connie BrittonMovies & TV23.26×
02American Crime (TV series)Movies & TV21.65×
03Mila KunisMovies & TV15.67×
04Deborah Ann WollMovies & TV15.47×
05Taissa FarmigaMovies & TV15.36×
06Greek (TV series)Movies & TV15.07×
07Bosch (TV series)Movies & TV13.59×
08SnappedMovies & TV11.33×
09Krysten RitterMovies & TV10.68×
10Jeremy Allen WhiteMovies & TV10.57×
11Awkward (TV series)Movies & TV8.47×
12Bryan CranstonMovies & TV8.43×
13Oscar IsaacMovies & TV8.09×
14Shameless (U.S. TV series)Movies & TV7.56×
15Criminal MindsMovies & TV6.74×
16True DetectiveMovies & TV6.15×
17True crimeMovies & TV4.75×
18PeacemakerMovies & TV2.51×
19MemeInternet & Social Media2.40×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Crime Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Crime Story audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Community OrientationOPEN1.36×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Crime Story audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.83×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Crime Story have in United States?

American Crime Story has an estimated audience of 1,287,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Crime Story viewers?

61.7% of American Crime Story fans are female, 38.3% are male, with an average age of 42.7 years.

03

Which brands do American Crime Story fans like most?

American Crime Story fans show strongest brand affinity for Mila Kunis (15.67×), Snapped (11.33×), and Connie Britton (23.26×) over the country average.

04

Where do American Crime Story fans live in United States?

American Crime Story fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do American Crime Story fans also like?

Beyond American Crime Story itself, the audience over-indexes on Snapped (11.33×), Connie Britton (23.26×), True Detective (6.15×), and Jeremy Allen White (10.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See American Crime Story audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Crime Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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