Rascasse Audience Intelligence

Awkward (TV series) Audience in United States

A data profile of the people who buy, follow and care about Awkward (TV series) in United States — modelled from more than twelve digital signal sources. Awkward (TV series) has an estimated audience of 5,218,163 people in United States.

#88among TV series in United States#187among Movie / TV Show / Series in United States#629in Movies & TV

The average Awkward (TV series) fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Munn, DMAX, Snapped, with strongest over-indexing on Olivia Munn (92.9× the country average).

Demographically, the Awkward (TV series) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Awkward (TV series) fan in United States is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Olivia Munn.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awkward (TV series) profile in United States.

Audience size
5.2M
in United States
Gender
58.7%♀
41.3% male
Age
38.5
average years
Country rank
#6421
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awkward (TV series) viewers

58.7% are female, 41.3% are male, average age 38.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Awkward (TV series) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.5
Estimated audience size5,218,163
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Awkward (TV series) audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Awkward (TV series) audience comes from United States.

Worldwide audience distribution share by country for Awkward (TV series)
CountryShare
United States42.6%
United Kingdom6.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awkward (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Awkward (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.26×
02Texas~500K1.23×
03Arizona~100K1.23×
04New Mexico~30K1.22×
05Alaska~10K1.18×
06Nevada~60K1.10×
07Oregon~60K1.08×
08Oklahoma~60K1.08×
09Georgia~200K1.07×
10Arkansas~50K1.07×
11Idaho~30K1.07×
12Washington~100K1.06×
13Louisiana~70K1.06×
14Kansas~40K1.05×
15Utah~50K1.03×
16Illinois~200K1.02×
17Indiana~100K1.02×
18Missouri~90K1.02×
19Hawaii~20K1.02×
20South Dakota~10K1.02×
21Maryland~90K1.01×
22Nebraska~30K1.01×
23North Dakota~10K1.01×
24New York~300K1.00×
25North Carolina~200K1.00×
26Colorado~80K1.00×
27Mississippi~40K1.00×
28Florida~300K0.99×
29Kentucky~60K0.99×
30Montana~10K0.98×
31Ohio~200K0.97×
32Michigan~100K0.96×
33Wisconsin~80K0.96×
34Minnesota~70K0.96×
35Iowa~40K0.96×
36Virginia~100K0.94×
37Alabama~70K0.94×
38West Virginia~20K0.94×
39Tennessee~100K0.93×
40Washington, District of Columbia~10K0.93×
41Pennsylvania~200K0.92×
42South Carolina~70K0.91×
43Connecticut~50K0.90×
44Massachusetts~90K0.89×
45Maine~20K0.88×
46Delaware~10K0.88×
47New Jersey~100K0.87×
48Rhode Island~10K0.87×
49New Hampshire~20K0.85×
50Vermont~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Awkward (TV series), United States
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awkward (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awkward (TV series) audience
#·InterestCategoryAffinity×
01DMAXMovies & TV309.98×
02Olivia MunnMovies & TV92.90×
03Sleepy Hollow (TV series)Movies & TV45.70×
04Californication (TV series)Movies & TV36.59×
05SnappedMovies & TV32.15×
06Avan JogiaMovies & TV28.86×
07Olivia HoltMovies & TV24.07×
08Grimm (TV series)Movies & TV23.01×
09Freddie HighmoreMovies & TV22.60×
10Sixteen CandlesMovies & TV21.15×
11Alison BrieMovies & TV20.00×
12Kristen SchaalMovies & TV20.00×
13Madison PettisMovies & TV16.59×
14The O.C.Movies & TV16.16×
15Blue Bloods (TV series)Movies & TV12.87×
16Once Upon a Time (TV series)Movies & TV12.77×
17Claire'sFashion & Accessoires10.85×
18ArrowMovies & TV9.51×
19Dylan O'BrienMovies & TV6.85×
20Stranger ThingsMovies & TV3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awkward (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awkward (TV series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
IndulgenceJOY1.52×
IndividualismJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awkward (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awkward (TV series) have in United States?

Awkward (TV series) has an estimated audience of 5,218,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Awkward (TV series) viewers?

58.7% of Awkward (TV series) fans are female, 41.3% are male, with an average age of 38.5 years.

03

Which brands do Awkward (TV series) fans like most?

Awkward (TV series) fans show strongest brand affinity for Olivia Munn (92.9×), DMAX (309.98×), and Snapped (32.15×) over the country average.

04

Where do Awkward (TV series) fans live in United States?

Awkward (TV series) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Awkward (TV series) fans also like?

Beyond Awkward (TV series) itself, the audience over-indexes on DMAX (309.98×), Snapped (32.15×), Alison Brie (20×), and Avan Jogia (28.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Awkward (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Awkward (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →