Awkward (TV series) Audience in United States

Awkward (TV series) has an estimated audience of 5,195,827 people in United States. 58.7% are female, 41.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Olivia Munn, Dots (video game), DMAX, Snapped, Avan Jogia.

The average Awkward (TV series) fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Olivia Munn, Dots (video game), DMAX, with strongest over-indexing on Olivia Munn (72.33× the country average). Demographically, the Awkward (TV series) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Awkward (TV series) fans

Demographic split for Awkward (TV series) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.5
Estimated audience size5,195,827

Audience persona

The typical Awkward (TV series) fan in United States is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Olivia Munn.

Top regions in United States

Top regions ranked by reach for Awkward (TV series) in United States
RegionReachAffinity
California747,2551.31×
Texas578,1681.29×
Florida368,1611.05×
New York311,5651.07×
Illinois181,4481.05×
Georgia173,4921.08×
North Carolina158,9271.02×
Ohio158,2820.99×
Pennsylvania156,3180.89×
Arizona138,7901.31×
Michigan134,9290.99×
Virginia121,4930.96×
New Jersey118,5330.9×
Washington115,8531.11×
Tennessee100,5270.96×
Indiana97,2461.02×
Massachusetts94,7860.93×
Maryland91,5911.03×
Missouri89,8991.07×
Colorado84,9031.04×
Wisconsin74,3110.95×
Minnesota73,6370.99×
Alabama68,1090.94×
South Carolina68,0510.87×
Oregon65,4981.1×
Louisiana65,2680.97×
Kentucky65,0781×
Oklahoma64,4481.12×
Nevada56,1381.12×
Utah48,0791.03×
Connecticut46,5940.89×
Arkansas45,7071.07×
Kansas43,2091.06×
Mississippi42,0480.98×
Iowa41,0200.96×
New Mexico32,4271.24×
Idaho27,8341.07×
Nebraska26,1201×
Hawaii22,8841.02×
West Virginia21,5290.89×
New Hampshire16,3380.8×
Maine15,7240.84×
Washington, District of Columbia15,2600.98×
Rhode Island13,4500.81×
Montana13,2720.92×
Alaska12,2011.1×
Delaware11,5140.8×
South Dakota10,7720.9×
North Dakota9,8220.92×
Vermont6,8640.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Awkward (TV series) audience
BrandAffinityCategory
Olivia Munn72.33×Movies & TV
Dots (video game)98.67×Games
DMAX288.88×Movies & TV
Snapped25.03×Movies & TV
Avan Jogia35.96×Movies & TV
Olivia Holt36.17×Movies & TV
Alison Brie20×Movies & TV
Sleepy Hollow (TV series)56.23×Movies & TV
Once Upon a Time (TV series)16.26×Movies & TV
Californication (TV series)35.7×Movies & TV
Blue Bloods (TV series)13.63×Movies & TV
Sabrina Carpenter5.37×Music & Radio
Arrow11.23×Movies & TV
Kristen Schaal20×Movies & TV
Grimm (TV series)18.36×Movies & TV
The O.C.17.32×Movies & TV
Four Points by Sheraton25.78×Travel & Leisure
Full House11.09×Movies & TV
Stranger Things3.66×Movies & TV
Emma Roberts10.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Awkward (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.85
IndulgenceJOY1.28
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.1
IndividualismJOY1.06
TraditionCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Awkward (TV series)
CountryShare
United States43.3%
United Kingdom6.3%
Japan4.3%

See Awkward (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Awkward (TV series) have in United States?

Awkward (TV series) has an estimated audience of 5,195,827 people in United States, concentrated in California and Texas.

What is the gender split and age of Awkward (TV series) fans?

58.7% of Awkward (TV series) fans are female, 41.3% are male, with an average age of 38.5 years.

Which brands do Awkward (TV series) fans like most?

Awkward (TV series) fans show strongest brand affinity for Olivia Munn (72.33×), Dots (video game) (98.67×), and DMAX (288.88×) over the country average.

Where do Awkward (TV series) fans live in United States?

Awkward (TV series) fans in United States are most concentrated in California (reach 747,255), Texas (reach 578,168), and Florida (reach 368,161). These three regions account for the largest share of the active audience.

What other brands do Awkward (TV series) fans also like?

Beyond Awkward (TV series) itself, the audience over-indexes on Dots (video game) (98.67×), DMAX (288.88×), Snapped (25.03×), and Avan Jogia (35.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Awkward (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.