Rascasse Audience Intelligence

Awkward (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Awkward (TV series) in Germany — modelled from more than twelve digital signal sources. Awkward (TV series) has an estimated audience of 279,451 people in Germany.

#319among TV series in Germany#1122among Movie / TV Show / Series in Germany#3085in Movies & TV

The average Awkward (TV series) fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Wayne, Mila Kunis, Hair tutorials, with strongest over-indexing on John Wayne (54.44× the country average).

Demographically, the Awkward (TV series) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Awkward (TV series) fan in Germany is more female, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for John Wayne.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awkward (TV series) profile in Germany.

Audience size
279K
in Germany
Gender
59.5%♀
40.5% male
Age
34.4
average years
Country rank
#18270
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awkward (TV series) viewers

59.5% are female, 40.5% are male, average age 34.4.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Awkward (TV series) audience in Germany
MetricValue
Female59.5%
Male40.5%
Average age34.4
Estimated audience size279,451
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Awkward (TV series) audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3924%
40-4916%
50+8%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Awkward (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Awkward (TV series)
CountryShare
United States42.6%
United Kingdom6.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awkward (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Awkward (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.35×
02Hamburg~9K1.34×
03Hessen~30K1.21×
04Bremen~3K1.11×
05Nordrhein-Westfalen~70K1.07×
06Bayern~50K1.02×
07Baden-Württemberg~40K0.97×
08Rheinland-Pfalz~10K0.96×
09Sachsen~10K0.96×
10Schleswig-Holstein~10K0.96×
11Niedersachsen~30K0.95×
12Saarland~3K0.91×
13Brandenburg~8K0.85×
14Thüringen~6K0.84×
15Mecklenburg-Vorpommern~4K0.80×
16Sachsen-Anhalt~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Awkward (TV series), Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awkward (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awkward (TV series) audience
#·InterestCategoryAffinity×
01John WayneMovies & TV54.44×
02Mila KunisMovies & TV20.00×
03Dakota FanningMovies & TV20.00×
04Rose LeslieMovies & TV20.00×
05Rosie Huntington-WhiteleyFashion & Accessoires20.00×
06Victoria JusticeMovies & TV20.00×
07Natalie DormerMovies & TV18.77×
08Blake LivelyMovies & TV18.67×
09Sting (musician)Music & Radio17.92×
10Brie LarsonMovies & TV17.88×
11Oblivion (2013 film)Movies & TV15.89×
12Hair tutorialsBeauty & Wellness15.57×
13Barbara PalvinFashion & Accessoires13.03×
14Jaden SmithMovies & TV11.52×
15Kelly OsbourneMusic & Radio10.11×
16Alexandra DaddarioMovies & TV9.93×
17Denver NuggetsSports7.81×
18NostalgiaHome & Garden6.18×
19Margot RobbieMovies & TV4.85×
20RedditInternet & Social Media4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awkward (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awkward (TV series) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.41×
IndividualismJOY1.95×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awkward (TV series) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awkward (TV series) have in Germany?

Awkward (TV series) has an estimated audience of 279,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Awkward (TV series) viewers?

59.5% of Awkward (TV series) fans are female, 40.5% are male, with an average age of 34.4 years.

03

Which brands do Awkward (TV series) fans like most?

Awkward (TV series) fans show strongest brand affinity for John Wayne (54.44×), Mila Kunis (20×), and Hair tutorials (15.57×) over the country average.

04

Where do Awkward (TV series) fans live in Germany?

Awkward (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Awkward (TV series) fans also like?

Beyond Awkward (TV series) itself, the audience over-indexes on Mila Kunis (20×), Hair tutorials (15.57×), Oblivion (2013 film) (15.89×), and Blake Lively (18.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Awkward (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Awkward (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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