Awkward (TV series) Audience in Germany
Awkward (TV series) has an estimated audience of 191,364 people in Germany. 59.5% are female, 40.5% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair tutorials, John Wayne, Blake Lively, Mila Kunis, Oblivion (2013 film).
The average Awkward (TV series) fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair tutorials, John Wayne, Blake Lively, with strongest over-indexing on Hair tutorials (24.29× the country average). Demographically, the Awkward (TV series) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Awkward (TV series) fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 34.4 |
| Estimated audience size | 191,364 |
Audience persona
The typical Awkward (TV series) fan in Germany is more female, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Hair tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,629 | 1.11× |
| Bayern | 48,430 | 1.05× |
| Baden-Württemberg | 38,558 | 0.98× |
| Hessen | 27,306 | 1.25× |
| Niedersachsen | 26,636 | 0.96× |
| Berlin | 18,006 | 1.4× |
| Rheinland-Pfalz | 13,706 | 0.95× |
| Sachsen | 13,561 | 0.96× |
| Schleswig-Holstein | 9,771 | 0.95× |
| Hamburg | 9,144 | 1.41× |
| Brandenburg | 7,046 | 0.79× |
| Sachsen-Anhalt | 5,586 | 0.75× |
| Thüringen | 5,526 | 0.76× |
| Mecklenburg-Vorpommern | 3,986 | 0.73× |
| Saarland | 2,985 | 0.85× |
| Bremen | 2,715 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair tutorials | 24.29× | Beauty & Wellness |
| John Wayne | 37.45× | Movies & TV |
| Blake Lively | 24.66× | Movies & TV |
| Mila Kunis | 20× | Movies & TV |
| Oblivion (2013 film) | 13.81× | Movies & TV |
| Adriana Lima | 19.19× | Fashion & Accessoires |
| Dakota Fanning | 20× | Movies & TV |
| Satire | 8.09× | Literature |
| Clint Eastwood | 10.02× | Movies & TV |
| German television comedy | 10.21× | Movies & TV |
| Brie Larson | 20× | Movies & TV |
| Rosie Huntington-Whiteley | 20× | Fashion & Accessoires |
| Jaden Smith | 20× | Movies & TV |
| Rose Leslie | 20× | Movies & TV |
| Kelly Osbourne | 10.31× | Music & Radio |
| Tobey Maguire | 17.89× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| Victoria Justice | 20× | Movies & TV |
| Kate Upton | 20× | Fashion & Accessoires |
| Bored Panda | 11.39× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.88 |
| Early Adopter Mentality | POWER | 1.88 |
| Social Media Usage | JOY | 1.42 |
| Community Orientation | OPEN | 1.32 |
| Sustainability | BALANCE | 1.24 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 6.3% |
| Japan | 4.3% |
See Awkward (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Awkward (TV series) have in Germany?
Awkward (TV series) has an estimated audience of 191,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Awkward (TV series) fans?
59.5% of Awkward (TV series) fans are female, 40.5% are male, with an average age of 34.4 years.
Which brands do Awkward (TV series) fans like most?
Awkward (TV series) fans show strongest brand affinity for Hair tutorials (24.29×), John Wayne (37.45×), and Blake Lively (24.66×) over the country average.
Where do Awkward (TV series) fans live in Germany?
Awkward (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,629), Bayern (reach 48,430), and Baden-Württemberg (reach 38,558). These three regions account for the largest share of the active audience.
What other brands do Awkward (TV series) fans also like?
Beyond Awkward (TV series) itself, the audience over-indexes on John Wayne (37.45×), Blake Lively (24.66×), Mila Kunis (20×), and Oblivion (2013 film) (13.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Awkward (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.