A Series of Unfortunate Events Audience in United States

A Series of Unfortunate Events logo

A Series of Unfortunate Events has an estimated audience of 1,181,548 people in United States. 59.9% are female, 40.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Kristen Bell, BoJack Horseman, Better Call Saul, Alexandra Daddario.

The average A Series of Unfortunate Events fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Kristen Bell, BoJack Horseman, with strongest over-indexing on Finnair (675× the country average). Demographically, the A Series of Unfortunate Events audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of A Series of Unfortunate Events fans

Demographic split for A Series of Unfortunate Events audience in United States
MetricValue
Female59.9%
Male40.1%
Average age35.4
Estimated audience size1,181,548

Audience persona

The typical A Series of Unfortunate Events fan in United States is more female, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for A Series of Unfortunate Events in United States
RegionReachAffinity
California147,9701.14×
Texas107,4371.06×
Florida78,3360.98×
New York60,7490.92×
Illinois39,1100.99×
Pennsylvania39,0040.98×
Ohio36,9661.02×
Georgia36,1780.99×
North Carolina35,8301.01×
Michigan32,7001.06×
Virginia27,9450.97×
Washington27,9211.18×
Arizona26,0011.08×
New Jersey25,5010.85×
Tennessee25,3301.07×
Indiana22,7251.05×
Massachusetts21,6320.93×
Missouri21,2431.12×
Colorado19,8881.07×
South Carolina18,8621.06×
Maryland18,1760.89×
Wisconsin17,1240.96×
Minnesota16,999
Oregon15,7101.16×
Kentucky15,1521.02×
Alabama14,7950.9×
Oklahoma14,3831.1×
Utah13,8531.31×
Louisiana13,4760.88×
Nevada10,8310.95×
Arkansas10,6791.1×
Connecticut10,6480.9×
Iowa10,0901.04×
Kansas10,0751.08×
Mississippi8,6010.88×
Idaho6,7941.15×
New Mexico6,6351.12×
Nebraska5,936
West Virginia5,3150.97×
New Hampshire4,5380.97×
Hawaii4,3400.85×
Maine4,3031.02×
Rhode Island3,5310.94×
Montana3,4701.06×
Delaware2,7050.83×
Washington, District of Columbia2,6460.75×
Alaska2,5721.02×
South Dakota2,5530.93×
North Dakota2,1990.91×
Vermont1,8410.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A Series of Unfortunate Events audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kristen Bell43.34×Movies & TV
BoJack Horseman55.06×Movies & TV
Better Call Saul39.9×Movies & TV
Alexandra Daddario18.81×Movies & TV
Apple Store13.47×Shopping
Dakota Johnson16.13×Movies & TV
Kia Sportage34.24×Cars & Mobility
Sarah Jessica Parker20.61×Movies & TV
Charlie Hunnam16.01×Movies & TV
Ultra-high-definition television45.02×Movies & TV
Oscar Isaac18.86×Movies & TV
Scooby-Doo7.16×Movies & TV
Eddie Bauer18.1×Fashion & Accessoires
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.72×Business & Career
Megamind18.36×Movies & TV
Patrick Swayze15.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A Series of Unfortunate Events audience
TraitClusterScore
IndulgenceJOY1.52
Luxury OrientationPREMIUM1.5
Early Adopter MentalityPOWER1.48
LGBTQ+ IdentityOPEN1.44
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for A Series of Unfortunate Events
CountryShare
United States39.1%
United Kingdom12.4%
Canada6.7%

See A Series of Unfortunate Events audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does A Series of Unfortunate Events have in United States?

A Series of Unfortunate Events has an estimated audience of 1,181,548 people in United States, concentrated in California and Texas.

What is the gender split and age of A Series of Unfortunate Events fans?

59.9% of A Series of Unfortunate Events fans are female, 40.1% are male, with an average age of 35.4 years.

Which brands do A Series of Unfortunate Events fans like most?

A Series of Unfortunate Events fans show strongest brand affinity for Finnair (675×), Kristen Bell (43.34×), and BoJack Horseman (55.06×) over the country average.

Where do A Series of Unfortunate Events fans live in United States?

A Series of Unfortunate Events fans in United States are most concentrated in California (reach 147,970), Texas (reach 107,437), and Florida (reach 78,336). These three regions account for the largest share of the active audience.

What other brands do A Series of Unfortunate Events fans also like?

Beyond A Series of Unfortunate Events itself, the audience over-indexes on Kristen Bell (43.34×), BoJack Horseman (55.06×), Better Call Saul (39.9×), and Alexandra Daddario (18.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A Series of Unfortunate Events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.