A data profile of the people who buy, follow and care about A Series of Unfortunate Events in United States — modelled from more than twelve digital signal sources. A Series of Unfortunate Events has an estimated audience of 1,198,807 people in United States.
The average A Series of Unfortunate Events fan in United States is 35.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include BoJack Horseman, Better Call Saul, Kristen Bell, with strongest over-indexing on BoJack Horseman (59.64× the country average).
Demographically, the A Series of Unfortunate Events audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical A Series of Unfortunate Events fan in United States is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for BoJack Horseman.
The key figures that characterise the A Series of Unfortunate Events profile in United States.
59.9% are female, 40.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 35.4 |
| Estimated audience size | 1,198,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide A Series of Unfortunate Events audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 11.3% |
| Canada | 6.2% |
Where the A Series of Unfortunate Events audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.27× | |
| 02 | Idaho | ~7K | 1.17× | |
| 03 | Oklahoma | ~10K | 1.14× | |
| 04 | California | ~100K | 1.11× | |
| 05 | Washington | ~30K | 1.11× | |
| 06 | Missouri | ~20K | 1.10× | |
| 07 | Oregon | ~10K | 1.10× | |
| 08 | Arkansas | ~10K | 1.10× | |
| 09 | New Mexico | ~6K | 1.10× | |
| 10 | Montana | ~4K | 1.09× | |
| 11 | Indiana | ~20K | 1.07× | |
| 12 | Kansas | ~10K | 1.07× | |
| 13 | Kentucky | ~20K | 1.05× | |
| 14 | Nebraska | ~6K | 1.05× | |
| 15 | Alaska | ~3K | 1.05× | |
| 16 | Arizona | ~30K | 1.04× | |
| 17 | Maine | ~4K | 1.04× | |
| 18 | Iowa | ~10K | 1.03× | |
| 19 | Texas | ~100K | 1.02× | |
| 20 | Michigan | ~30K | 1.02× | |
| 21 | Tennessee | ~20K | 1.02× | |
| 22 | Colorado | ~20K | 1.02× | |
| 23 | North Dakota | ~2K | 1.02× | |
| 24 | South Carolina | ~20K | 1.01× | |
| 25 | South Dakota | ~3K | 1.01× | |
| 26 | Georgia | ~40K | 1.00× | |
| 27 | Ohio | ~40K | 1.00× | |
| 28 | West Virginia | ~6K | 1.00× | |
| 29 | North Carolina | ~40K | 0.99× | |
| 30 | Minnesota | ~20K | 0.99× | |
| 31 | Rhode Island | ~4K | 0.98× | |
| 32 | Nevada | ~10K | 0.97× | |
| 33 | New Hampshire | ~5K | 0.97× | |
| 34 | Pennsylvania | ~40K | 0.96× | |
| 35 | Virginia | ~30K | 0.96× | |
| 36 | Mississippi | ~9K | 0.95× | |
| 37 | Illinois | ~40K | 0.94× | |
| 38 | Wisconsin | ~20K | 0.94× | |
| 39 | Alabama | ~20K | 0.94× | |
| 40 | Louisiana | ~10K | 0.93× | |
| 41 | Vermont | ~2K | 0.93× | |
| 42 | Florida | ~70K | 0.91× | |
| 43 | Massachusetts | ~20K | 0.91× | |
| 44 | Connecticut | ~10K | 0.91× | |
| 45 | Delaware | ~3K | 0.90× | |
| 46 | Maryland | ~20K | 0.88× | |
| 47 | Hawaii | ~4K | 0.88× | |
| 48 | New York | ~60K | 0.85× | |
| 49 | New Jersey | ~30K | 0.84× | |
| 50 | Washington, District of Columbia | ~3K | 0.76× |
The strongest cross-interests of the A Series of Unfortunate Events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ultra-high-definition television | Movies & TV | 67.04× | ||
| 02 | BoJack Horseman | Movies & TV | 59.64× | ||
| 03 | Better Call Saul | Movies & TV | 42.02× | ||
| 04 | The Americans (2013 TV series) | Movies & TV | 30.47× | ||
| 05 | Kristen Bell | Movies & TV | 29.71× | ||
| 06 | Megamind | Movies & TV | 20.00× | ||
| 07 | Meet the Robinsons | Movies & TV | 20.00× | ||
| 08 | Josh Gad | Movies & TV | 16.51× | ||
| 09 | Dumbo | Movies & TV | 15.10× | ||
| 10 | Evan Rachel Wood | Movies & TV | 14.84× | ||
| 11 | Wreck-It Ralph | Movies & TV | 14.41× | ||
| 12 | Zootopia | Movies & TV | 13.98× | ||
| 13 | Monsters | Movies & TV | 12.93× | ||
| 14 | Julia Louis-Dreyfus | Movies & TV | 11.61× | ||
| 15 | Guillermo del Toro | Movies & TV | 10.97× | ||
| 16 | 4K resolution | Technology & Electronics | 7.17× | ||
| 17 | AMC (TV channel) | Movies & TV | 5.88× | ||
| 18 | Scooby-Doo | Movies & TV | 3.78× | ||
| 19 | Pizza Hut | Food & Beverages | 3.19× | ||
| 20 | Subway | Food & Beverages | 3.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Indulgence | JOY | 1.88× | |
| Convenience Orientation | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Design Affinity | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
A Series of Unfortunate Events has an estimated audience of 1,198,807 people in United States, concentrated in California and Texas.
59.9% of A Series of Unfortunate Events fans are female, 40.1% are male, with an average age of 35.4 years.
A Series of Unfortunate Events fans show strongest brand affinity for BoJack Horseman (59.64×), Better Call Saul (42.02×), and Kristen Bell (29.71×) over the country average.
A Series of Unfortunate Events fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond A Series of Unfortunate Events itself, the audience over-indexes on Better Call Saul (42.02×), Kristen Bell (29.71×), Ultra-high-definition television (67.04×), and Megamind (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for A Series of Unfortunate Events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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