Ultra-high-definition television Audience in United States
Ultra-high-definition television has an estimated audience of 967,188 people in United States. 35.0% are female, 65.0% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Patrick Warburton, Lemony Snicket, A Series of Unfortunate Events, Neil Patrick Harris, Barry Sonnenfeld.
The average Ultra-high-definition television fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Patrick Warburton, Lemony Snicket, A Series of Unfortunate Events, with strongest over-indexing on Patrick Warburton (149.95× the country average). Demographically, the Ultra-high-definition television audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Ultra-high-definition television fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 37.0 |
| Estimated audience size | 967,188 |
Audience persona
The typical Ultra-high-definition television fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Patrick Warburton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 112,082 | 1.05× |
| Texas | 92,142 | 1.11× |
| Florida | 65,574 | 1× |
| New York | 53,232 | 0.98× |
| Pennsylvania | 34,640 | 1.06× |
| Illinois | 33,342 | 1.03× |
| North Carolina | 31,760 | 1.09× |
| Ohio | 30,675 | 1.03× |
| Georgia | 30,550 | 1.03× |
| Michigan | 27,022 | 1.07× |
| Virginia | 24,813 | 1.05× |
| New Jersey | 23,297 | 0.95× |
| Tennessee | 21,678 | 1.12× |
| Washington | 21,378 | 1.1× |
| Arizona | 19,571 | 0.99× |
| Indiana | 18,905 | 1.07× |
| Massachusetts | 18,486 | 0.97× |
| Missouri | 17,309 | 1.11× |
| Colorado | 15,926 | 1.04× |
| Maryland | 15,747 | 0.95× |
| South Carolina | 15,408 | 1.06× |
| Alabama | 14,480 | 1.07× |
| Wisconsin | 14,349 | 0.99× |
| Louisiana | 14,075 | 1.13× |
| Minnesota | 13,732 | 0.99× |
| Kentucky | 12,377 | 1.02× |
| Oklahoma | 11,853 | 1.1× |
| Oregon | 11,340 | 1.02× |
| Connecticut | 9,350 | 0.96× |
| Nevada | 9,010 | 0.96× |
| Mississippi | 8,644 | 1.08× |
| Utah | 8,640 | 1× |
| Kansas | 8,338 | 1.09× |
| Arkansas | 8,327 | 1.04× |
| Iowa | 7,916 | 0.99× |
| Idaho | 4,843 | 1× |
| New Mexico | 4,830 | 1× |
| West Virginia | 4,729 | 1.05× |
| Nebraska | 4,717 | 0.97× |
| Hawaii | 3,792 | 0.91× |
| New Hampshire | 3,684 | 0.97× |
| Maine | 2,940 | 0.85× |
| Rhode Island | 2,531 | 0.82× |
| Montana | 2,393 | 0.89× |
| Delaware | 2,267 | 0.85× |
| South Dakota | 2,141 | 0.96× |
| North Dakota | 2,013 | 1.01× |
| Washington, District of Columbia | 1,990 | 0.68× |
| Alaska | 1,973 | 0.95× |
| Vermont | 1,480 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Patrick Warburton | 149.95× | Movies & TV |
| Lemony Snicket | 191.35× | Movies & TV |
| A Series of Unfortunate Events | 67.04× | Movies & TV |
| Neil Patrick Harris | 37.67× | Movies & TV |
| Barry Sonnenfeld | 186.41× | Movies & TV |
| Daniel Handler | 179.89× | Literature |
| Angela White (athlete) | 14.01× | Movies & TV |
| Amanda Seyfried | 11.76× | Movies & TV |
| Creative Commons | 6.44× | Technology & Electronics |
| Frankie | 27.53× | Movies & TV |
| Warner Bros. Movie World - Gold Coast, Australia | 14.72× | Travel & Leisure |
| 4K resolution | 10.22× | Technology & Electronics |
| Rob Reiner | 4.87× | Movies & TV |
| Friends | 3.23× | Movies & TV |
| Instant messaging | 3.64× | Internet & Social Media |
| Banshee (TV series) | 17.39× | Movies & TV |
| Young Sheldon | 5.7× | Movies & TV |
| Humour | 2.81× | Literature |
| Morena Baccarin | 11.09× | Movies & TV |
| Ponyo | 18.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.67 |
| Extroversion | THRILL | 1.76 |
| Early Adopter Mentality | POWER | 1.65 |
| Convenience Orientation | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.8% |
| United States | 10.0% |
| Brazil | 4.7% |
See Ultra-high-definition television audiences in other countries
- Ultra-high-definition television — Germany
- Ultra-high-definition television — United Kingdom
- Ultra-high-definition television — France
- Ultra-high-definition television — Italy
- Ultra-high-definition television — Spain
- Ultra-high-definition television — Brazil
- Ultra-high-definition television — Japan
- Ultra-high-definition television — South Korea
- Ultra-high-definition television — India
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ultra-high-definition television have in United States?
Ultra-high-definition television has an estimated audience of 967,188 people in United States, concentrated in California and Texas.
What is the gender split and age of Ultra-high-definition television fans?
35.0% of Ultra-high-definition television fans are female, 65.0% are male, with an average age of 37.0 years.
Which brands do Ultra-high-definition television fans like most?
Ultra-high-definition television fans show strongest brand affinity for Patrick Warburton (149.95×), Lemony Snicket (191.35×), and A Series of Unfortunate Events (67.04×) over the country average.
Where do Ultra-high-definition television fans live in United States?
Ultra-high-definition television fans in United States are most concentrated in California (reach 112,082), Texas (reach 92,142), and Florida (reach 65,574). These three regions account for the largest share of the active audience.
What other brands do Ultra-high-definition television fans also like?
Beyond Ultra-high-definition television itself, the audience over-indexes on Lemony Snicket (191.35×), A Series of Unfortunate Events (67.04×), Neil Patrick Harris (37.67×), and Barry Sonnenfeld (186.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ultra-high-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.