Rascasse Audience Intelligence

Ultra-high-definition television Audience in United States

A data profile of the people who buy, follow and care about Ultra-high-definition television in United States — modelled from more than twelve digital signal sources. Ultra-high-definition television has an estimated audience of 967,188 people in United States.

#8781among Topic in United States#4426in Movies & TV

The average Ultra-high-definition television fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patrick Warburton, Lemony Snicket, A Series of Unfortunate Events, with strongest over-indexing on Patrick Warburton (149.95× the country average).

Demographically, the Ultra-high-definition television audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultra-high-definition television fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Patrick Warburton.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultra-high-definition television profile in United States.

Audience size
967K
in United States
Gender
35.0%♀
65.0% male
Age
37.0
average years
Country rank
#24221
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultra-high-definition television fans

35.0% are female, 65.0% are male, average age 37.0.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Ultra-high-definition television audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.0
Estimated audience size967,188
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Ultra-high-definition television audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Ultra-high-definition television audience comes from United States.

Worldwide audience distribution share by country for Ultra-high-definition television
CountryShare
Italy11.8%
United States10.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultra-high-definition television audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultra-high-definition television fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~20K1.08×
02Oklahoma~10K1.07×
03West Virginia~5K1.07×
04Tennessee~20K1.06×
05Louisiana~10K1.06×
06Michigan~30K1.05×
07Alabama~10K1.04×
08Kansas~8K1.04×
09North Carolina~30K1.03×
10Washington~20K1.03×
11Kentucky~10K1.03×
12Oregon~10K1.03×
13Arkansas~8K1.03×
14Mississippi~8K1.03×
15Virginia~20K1.02×
16Wisconsin~10K1.02×
17Iowa~8K1.02×
18South Dakota~2K1.02×
19Pennsylvania~30K1.01×
20Indiana~20K1.01×
21New Mexico~5K1.01×
22Alaska~2K1.01×
23North Dakota~2K1.01×
24Texas~80K1.00×
25Ohio~30K1.00×
26Colorado~20K1.00×
27South Carolina~10K1.00×
28Idaho~5K1.00×
29Montana~3K1.00×
30Vermont~2K1.00×
31California~100K0.99×
32Minnesota~10K0.99×
33Nebraska~5K0.99×
34Hawaii~4K0.99×
35New Hampshire~4K0.99×
36Georgia~30K0.98×
37Arizona~20K0.98×
38Connecticut~10K0.98×
39Utah~9K0.98×
40Illinois~30K0.97×
41Nevada~9K0.97×
42Delaware~3K0.97×
43Florida~60K0.96×
44Maine~3K0.96×
45Rhode Island~3K0.96×
46Massachusetts~20K0.95×
47Maryland~20K0.94×
48New York~50K0.93×
49New Jersey~20K0.91×
50Washington, District of Columbia~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Ultra-high-definition television, United States
0.90×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultra-high-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultra-high-definition television audience
#·InterestCategoryAffinity×
01Lemony SnicketMovies & TV191.35×
02Barry SonnenfeldMovies & TV186.41×
03Daniel HandlerLiterature179.89×
04Patrick WarburtonMovies & TV149.95×
05A Series of Unfortunate EventsMovies & TV67.04×
06Neil Patrick HarrisMovies & TV37.67×
07FrankieMovies & TV27.53×
08Naked AttractionMovies & TV18.79×
09PonyoMovies & TV18.79×
10Banshee (TV series)Movies & TV17.39×
11Warner Bros. Movie World - Gold Coast, AustraliaTravel & Leisure14.72×
12Angela White (athlete)Movies & TV14.01×
13Amanda SeyfriedMovies & TV11.76×
14Morena BaccarinMovies & TV11.09×
154K resolutionTechnology & Electronics10.22×
16Red'sSports8.83×
17Creative CommonsTechnology & Electronics6.44×
18Rob ReinerMovies & TV4.87×
19Instant messagingInternet & Social Media3.64×
20HumourLiterature2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultra-high-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultra-high-definition television audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Urban LifestyleOPEN1.70×
ExtroversionTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultra-high-definition television audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.01×
TravellingTHRILL1.06×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultra-high-definition television have in United States?

Ultra-high-definition television has an estimated audience of 967,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ultra-high-definition television fans?

35.0% of Ultra-high-definition television fans are female, 65.0% are male, with an average age of 37.0 years.

03

Which brands do Ultra-high-definition television fans like most?

Ultra-high-definition television fans show strongest brand affinity for Patrick Warburton (149.95×), Lemony Snicket (191.35×), and A Series of Unfortunate Events (67.04×) over the country average.

04

Where do Ultra-high-definition television fans live in United States?

Ultra-high-definition television fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ultra-high-definition television fans also like?

Beyond Ultra-high-definition television itself, the audience over-indexes on Lemony Snicket (191.35×), A Series of Unfortunate Events (67.04×), Barry Sonnenfeld (186.41×), and Neil Patrick Harris (37.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Ultra-high-definition television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultra-high-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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