Frankie Audience in United States

Frankie logo

Frankie has an estimated audience of 1,331,921 people in United States. 85.0% are female, 15.0% are male, average age 38.7. Top regions: North Carolina, California, South Carolina. Top brand affinities: Minecraft, Ultra-high-definition television, Nickelodeon, Henry Cavill, Boxing.

The average Frankie fan in United States is 38.7 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, South Carolina. Top brand affinities include Minecraft, Ultra-high-definition television, Nickelodeon, with strongest over-indexing on Minecraft (6.46× the country average). Demographically, the Frankie audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Frankie fans

Demographic split for Frankie audience in United States
MetricValue
Female85.0%
Male15.0%
Average age38.7
Estimated audience size1,331,921

Audience persona

The typical Frankie fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Minecraft.

Top regions in United States

Top regions ranked by reach for Frankie in United States
RegionReachAffinity
North Carolina271,5766.78×
California105,2850.72×
South Carolina100,2675×
Texas91,5210.8×
New York68,0320.91×
Florida52,1080.58×
Connecticut45,4343.4×
Georgia40,4090.98×
Ohio35,7480.87×
Illinois34,1180.77×
New Jersey34,0871.01×
Indiana27,5291.13×
Vermont22,3199.54×
Massachusetts22,0110.84×
Tennessee21,9570.82×
Pennsylvania20,8730.47×
Michigan20,4200.59×
Virginia18,4710.57×
Washington16,5060.62×
Arizona16,1680.59×
Minnesota13,4170.7×
Wisconsin13,0380.65×
Rhode Island10,8372.56×
Missouri9,4090.44×
Maryland8,8660.39×
Louisiana8,7050.51×
Oklahoma7,9830.54×
Alabama7,8750.42×
Kentucky7,7530.46×
Colorado6,7930.32×
Nevada6,6690.52×
Oregon5,1540.34×
Mississippi4,9010.45×
Arkansas3,8960.36×
Utah3,7740.32×
Kansas3,7240.35×
Iowa3,3910.31×
Hawaii3,1610.55×
New Mexico3,1020.46×
Idaho2,5030.37×
Washington, District of Columbia1,9720.49×
Nebraska1,8880.28×
West Virginia1,7840.29×
New Hampshire1,5970.3×
Maine1,4470.3×
Delaware1,2530.34×
Montana9330.25×
South Dakota8690.28×
North Dakota8310.3×
Alaska6010.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frankie audience
BrandAffinityCategory
Minecraft6.46×Games
Ultra-high-definition television18.8×Movies & TV
Nickelodeon4.15×Movies & TV
Henry Cavill5.85×Movies & TV
Boxing4.21×Sports
Reddit2.11×Internet & Social Media
Ultimate Fighting Championship2.5×Sports
NBA1.61×Sports
Anime movies2.2×Movies & TV
Video rental shop13.51×Movies & TV
Internet celebrity2.96×Internet & Social Media
Drama movies1.78×Movies & TV
Pizza Hut1.87×Food & Beverages
Rotten Tomatoes4.16×Movies & TV
Animated movies1.81×Movies & TV
Harry Potter1.59×Movies & TV
Pay television2.83×Movies & TV
Role-playing games2.49×Games
Tour de France6.69×Sports
TV game shows2.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frankie audience
TraitClusterScore
ExtroversionTHRILL1.5
Social Media UsageJOY1.45
LGBTQ+ IdentityOPEN1.43
Early Adopter MentalityPOWER1.29
Need for SecurityCONSERVATISM1.12
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Frankie
CountryShare
United States47.9%
Italy10.3%
Brazil9.0%

See Frankie audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Frankie have in United States?

Frankie has an estimated audience of 1,331,921 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Frankie fans?

85.0% of Frankie fans are female, 15.0% are male, with an average age of 38.7 years.

Which brands do Frankie fans like most?

Frankie fans show strongest brand affinity for Minecraft (6.46×), Ultra-high-definition television (18.8×), and Nickelodeon (4.15×) over the country average.

Where do Frankie fans live in United States?

Frankie fans in United States are most concentrated in North Carolina (reach 271,576), California (reach 105,285), and South Carolina (reach 100,267). These three regions account for the largest share of the active audience.

What other brands do Frankie fans also like?

Beyond Frankie itself, the audience over-indexes on Ultra-high-definition television (18.8×), Nickelodeon (4.15×), Henry Cavill (5.85×), and Boxing (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.