Rascasse Audience Intelligence

Frankie Audience in United States

A data profile of the people who buy, follow and care about Frankie in United States — modelled from more than twelve digital signal sources. Frankie has an estimated audience of 1,295,436 people in United States.

#1390among Movie / TV Show / Series in United States#3385in Movies & TV

The average Frankie fan in United States is 38.7 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, South Carolina.

Top brand affinities include Ultra-high-definition television, Nickelodeon, Anne Hathaway, with strongest over-indexing on Ultra-high-definition television (27.53× the country average).

Demographically, the Frankie audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankie fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Ultra-high-definition television.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankie profile in United States.

Audience size
1.3M
in United States
Gender
85.0%♀
15.0% male
Age
38.7
average years
Country rank
#19766
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankie viewers

85.0% are female, 15.0% are male, average age 38.7.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Frankie audience in United States
MetricValue
Female85.0%
Male15.0%
Average age38.7
Estimated audience size1,295,436
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Frankie audience in United States
Age bracketShare%
16-190%
20-2939%
30-3925%
40-4936%
50+0%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Frankie audience comes from United States.

Worldwide audience distribution share by country for Frankie
CountryShare
United States46.2%
Italy10.4%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankie audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankie fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K12.96×
02North Carolina~200K6.18×
03South Carolina~90K4.55×
04Connecticut~50K3.85×
05Rhode Island~10K2.41×
06New Jersey~40K1.17×
07Indiana~30K1.05×
08California~100K0.94×
09Massachusetts~20K0.92×
10Georgia~40K0.89×
11New York~60K0.83×
12Ohio~30K0.78×
13Tennessee~20K0.76×
14Texas~80K0.73×
15Illinois~30K0.72×
16Minnesota~10K0.66×
17Wisconsin~10K0.62×
18Washington~20K0.58×
19Hawaii~3K0.57×
20Arizona~20K0.56×
21Florida~50K0.55×
22Michigan~20K0.55×
23Virginia~20K0.52×
24Oklahoma~8K0.52×
25Washington, District of Columbia~2K0.51×
26Nevada~6K0.50×
27Alaska~1K0.50×
28Louisiana~8K0.49×
29New Mexico~3K0.49×
30North Dakota~1K0.49×
31Mississippi~5K0.48×
32Kentucky~8K0.47×
33South Dakota~1K0.47×
34Delaware~2K0.45×
35Idaho~3K0.44×
36Montana~2K0.44×
37Pennsylvania~20K0.43×
38Missouri~9K0.43×
39Alabama~8K0.43×
40West Virginia~3K0.41×
41New Hampshire~2K0.41×
42Maine~2K0.41×
43Arkansas~4K0.40×
44Kansas~4K0.39×
45Maryland~9K0.38×
46Nebraska~2K0.37×
47Oregon~6K0.36×
48Utah~4K0.35×
49Iowa~4K0.35×
50Colorado~7K0.33×
Fig. 06

Affinity by region

Affinity by region — Frankie, United States
0.33×1.00×12.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankie audience
#·InterestCategoryAffinity×
01Ultra-high-definition televisionMovies & TV27.53×
02Henry CavillMovies & TV7.43×
03Tour de FranceSports7.36×
04Rotten TomatoesMovies & TV7.19×
05Anne HathawayMovies & TV6.68×
06Paul McCartneyMusic & Radio6.54×
07NickelodeonMovies & TV6.15×
08Internet celebrityInternet & Social Media5.08×
09MinecraftGames4.90×
10Pay televisionMovies & TV3.57×
11TV game showsMovies & TV3.46×
12Golden Globe AwardMovies & TV3.45×
13RedditInternet & Social Media2.77×
14TV talkshowsMovies & TV2.77×
15TelecommunicationTechnology & Electronics2.54×
16Horror moviesMovies & TV2.38×
17XInternet & Social Media1.94×
18CNNMovies & TV1.85×
19Alcoholic beveragesFood & Beverages1.57×
20CookingFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
Need for SecurityCONSERVATISM1.70×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankie audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.42×
Luxury OrientationPREMIUM0.43×
SustainabilityBALANCE0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankie have in United States?

Frankie has an estimated audience of 1,295,436 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Frankie viewers?

85.0% of Frankie fans are female, 15.0% are male, with an average age of 38.7 years.

03

Which brands do Frankie fans like most?

Frankie fans show strongest brand affinity for Ultra-high-definition television (27.53×), Nickelodeon (6.15×), and Anne Hathaway (6.68×) over the country average.

04

Where do Frankie fans live in United States?

Frankie fans in United States are most concentrated in North Carolina (reach ~200K), California (reach ~100K), and South Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Frankie fans also like?

Beyond Frankie itself, the audience over-indexes on Nickelodeon (6.15×), Anne Hathaway (6.68×), Internet celebrity (5.08×), and Rotten Tomatoes (7.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Frankie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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