The Americans (2013 TV series) Audience in United States

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The Americans (2013 TV series) has an estimated audience of 502,347 people in United States. 60.6% are female, 39.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Jerry Maguire, True Detective, The Mindy Project, Bosch (TV series), Bill Skarsgård.

The average The Americans (2013 TV series) fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jerry Maguire, True Detective, The Mindy Project, with strongest over-indexing on Jerry Maguire (50.08× the country average). Demographically, the The Americans (2013 TV series) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Americans (2013 TV series) fans

Demographic split for The Americans (2013 TV series) audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.7
Estimated audience size502,347

Audience persona

The typical The Americans (2013 TV series) fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Jerry Maguire.

Top regions in United States

Top regions ranked by reach for The Americans (2013 TV series) in United States
RegionReachAffinity
California51,8520.94×
Texas34,9700.81×
Florida32,5620.96×
New York25,9860.93×
Pennsylvania17,0311.01×
Illinois16,3280.98×
North Carolina15,6861.04×
Ohio14,3650.93×
Michigan13,7071.04×
Georgia13,5810.88×
Massachusetts12,5201.27×
New Jersey12,0400.94×
Virginia11,8280.97×
Washington10,9771.09×
Arizona10,3521.01×
Tennessee9,4580.94×
Colorado9,1971.16×
Minnesota8,4331.17×
Maryland8,1060.94×
Indiana8,0770.88×
South Carolina8,0701.07×
Wisconsin7,8001.03×
Missouri7,5460.93×
Oregon6,4771.12×
Connecticut6,4201.27×
Kentucky6,3301.01×
Louisiana5,4160.84×
Alabama5,2740.75×
Oklahoma4,8850.88×
Iowa4,1381×
Utah4,1300.92×
Arkansas3,7470.91×
Kansas3,7160.94×
Nevada3,5280.73×
Mississippi2,9050.7×
New Hampshire2,8051.42×
Nebraska2,6841.07×
Maine2,3991.33×
Idaho2,1430.85×
New Mexico2,1110.84×
West Virginia2,0120.86×
Montana1,8171.3×
Rhode Island1,7241.08×
Hawaii1,5700.73×
Delaware1,4331.03×
South Dakota1,3291.14×
Alaska1,3131.22×
North Dakota1,2291.19×
Washington, District of Columbia1,1140.74×
Vermont1,0901.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Americans (2013 TV series) audience
BrandAffinityCategory
Jerry Maguire50.08×Movies & TV
True Detective11.51×Movies & TV
The Mindy Project57.93×Movies & TV
Bosch (TV series)29.9×Movies & TV
Bill Skarsgård14.94×Movies & TV
American Crime Story30.54×Movies & TV
Daniel Craig16.09×Movies & TV
A Series of Unfortunate Events30.47×Movies & TV
Orphan Black25.67×Movies & TV
Craigslist4.04×Shopping
Eli Roth32.23×Movies & TV
Roku10.56×Business & Career
Fargo (TV series)24.11×Movies & TV
Bruce Willis6.05×Movies & TV
Joel McHale19.56×Movies & TV
Rashida Jones14.84×Movies & TV
Spectre (2015 film)36.21×Movies & TV
Alexis Bledel12.18×Movies & TV
Peacemaker3.03×Movies & TV
Sense833.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Americans (2013 TV series) audience
TraitClusterScore
PatriotismCONSERVATISM4.65
Risk AppetiteTHRILL2.45
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.5
IndividualismJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for The Americans (2013 TV series)
CountryShare
United States32.8%
France6.2%
China5.7%

See The Americans (2013 TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Americans (2013 TV series) have in United States?

The Americans (2013 TV series) has an estimated audience of 502,347 people in United States, concentrated in California and Texas.

What is the gender split and age of The Americans (2013 TV series) fans?

60.6% of The Americans (2013 TV series) fans are female, 39.4% are male, with an average age of 43.7 years.

Which brands do The Americans (2013 TV series) fans like most?

The Americans (2013 TV series) fans show strongest brand affinity for Jerry Maguire (50.08×), True Detective (11.51×), and The Mindy Project (57.93×) over the country average.

Where do The Americans (2013 TV series) fans live in United States?

The Americans (2013 TV series) fans in United States are most concentrated in California (reach 51,852), Texas (reach 34,970), and Florida (reach 32,562). These three regions account for the largest share of the active audience.

What other brands do The Americans (2013 TV series) fans also like?

Beyond The Americans (2013 TV series) itself, the audience over-indexes on True Detective (11.51×), The Mindy Project (57.93×), Bosch (TV series) (29.9×), and Bill Skarsgård (14.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Americans (2013 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.