Rascasse Audience Intelligence

The Americans (2013 TV series) Audience in United States

A data profile of the people who buy, follow and care about The Americans (2013 TV series) in United States — modelled from more than twelve digital signal sources. The Americans (2013 TV series) has an estimated audience of 537,009 people in United States.

#681among TV series in United States#3059among Movie / TV Show / Series in United States#6547in Movies & TV

The average The Americans (2013 TV series) fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jerry Maguire, True Detective, The Mindy Project, with strongest over-indexing on Jerry Maguire (50.08× the country average).

Demographically, the The Americans (2013 TV series) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Americans (2013 TV series) fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Jerry Maguire.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Americans (2013 TV series) profile in United States.

Audience size
537K
in United States
Gender
60.6%♀
39.4% male
Age
43.7
average years
Country rank
#35149
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+748%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Americans (2013 TV series) viewers

60.6% are female, 39.4% are male, average age 43.7.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for The Americans (2013 TV series) audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.7
Estimated audience size537,009
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the The Americans (2013 TV series) audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4928%
50+26%
Fig. 04

Worldwide distribution

33.9%

of the worldwide The Americans (2013 TV series) audience comes from United States.

Worldwide audience distribution share by country for The Americans (2013 TV series)
CountryShare
United States33.9%
France6.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Americans (2013 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Americans (2013 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.20×
02New Hampshire~2K1.20×
03Connecticut~6K1.18×
04Oregon~7K1.17×
05Colorado~9K1.15×
06Maine~2K1.14×
07Minnesota~8K1.11×
08Washington~10K1.07×
09Vermont<1K1.07×
10Rhode Island~2K1.06×
11Montana~1K1.05×
12Wisconsin~8K1.03×
13Delaware~1K1.03×
14Illinois~20K1.02×
15Kentucky~6K1.02×
16South Carolina~8K1.01×
17Idaho~3K1.01×
18Alaska~1K1.01×
19Pennsylvania~20K1.00×
20Nebraska~3K1.00×
21North Dakota~1K1.00×
22Ohio~20K0.99×
23Michigan~10K0.99×
24Tennessee~10K0.99×
25Iowa~4K0.99×
26West Virginia~2K0.99×
27South Dakota~1K0.99×
28Arizona~10K0.98×
29Missouri~8K0.98×
30Utah~4K0.98×
31New York~30K0.97×
32New Jersey~10K0.97×
33Arkansas~4K0.97×
34Kansas~4K0.97×
35North Carolina~10K0.96×
36New Mexico~2K0.96×
37Maryland~8K0.95×
38Oklahoma~5K0.95×
39California~50K0.94×
40Virginia~10K0.94×
41Indiana~9K0.94×
42Washington, District of Columbia~1K0.93×
43Hawaii~2K0.92×
44Mississippi~4K0.91×
45Florida~30K0.90×
46Louisiana~6K0.90×
47Georgia~10K0.88×
48Nevada~4K0.88×
49Alabama~6K0.87×
50Texas~30K0.80×
Fig. 06

Affinity by region

Affinity by region — The Americans (2013 TV series), United States
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Americans (2013 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Americans (2013 TV series) audience
#·InterestCategoryAffinity×
01The Mindy ProjectMovies & TV57.93×
02Jerry MaguireMovies & TV50.08×
03Spectre (2015 film)Movies & TV36.21×
04Eli RothMovies & TV32.23×
05American Crime StoryMovies & TV30.54×
06A Series of Unfortunate EventsMovies & TV30.47×
07Bosch (TV series)Movies & TV29.90×
08Orphan BlackMovies & TV25.67×
09Fargo (TV series)Movies & TV24.11×
10Joel McHaleMovies & TV19.56×
11Daniel CraigMovies & TV16.09×
12Bill SkarsgårdMovies & TV14.94×
13Rashida JonesMovies & TV14.84×
14Alexis BledelMovies & TV12.18×
15True DetectiveMovies & TV11.51×
16RokuBusiness & Career10.56×
17Bruce WillisMovies & TV6.05×
18Dick Van DykeMovies & TV6.02×
19Mitch McConnellPolitics & Society3.05×
20PeacemakerMovies & TV3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Americans (2013 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Americans (2013 TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
Need for SecurityCONSERVATISM1.74×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Americans (2013 TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
IndulgenceJOY0.82×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Americans (2013 TV series) have in United States?

The Americans (2013 TV series) has an estimated audience of 537,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Americans (2013 TV series) viewers?

60.6% of The Americans (2013 TV series) fans are female, 39.4% are male, with an average age of 43.7 years.

03

Which brands do The Americans (2013 TV series) fans like most?

The Americans (2013 TV series) fans show strongest brand affinity for Jerry Maguire (50.08×), True Detective (11.51×), and The Mindy Project (57.93×) over the country average.

04

Where do The Americans (2013 TV series) fans live in United States?

The Americans (2013 TV series) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Americans (2013 TV series) fans also like?

Beyond The Americans (2013 TV series) itself, the audience over-indexes on True Detective (11.51×), The Mindy Project (57.93×), Bosch (TV series) (29.9×), and Bill Skarsgård (14.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Americans (2013 TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Americans (2013 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →