Rascasse Audience Intelligence

Fargo (TV series) Audience in United States

A data profile of the people who buy, follow and care about Fargo (TV series) in United States — modelled from more than twelve digital signal sources. Fargo (TV series) has an estimated audience of 1,255,516 people in United States.

#383among TV series in United States#1430among Movie / TV Show / Series in United States#3476in Movies & TV

The average Fargo (TV series) fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Sharp Aquos, Bordeaux wine, with strongest over-indexing on Eurostar (307.35× the country average).

Demographically, the Fargo (TV series) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fargo (TV series) fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Eurostar.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fargo (TV series) profile in United States.

Audience size
1.3M
in United States
Gender
48.2%♀
51.8% male
Age
39.5
average years
Country rank
#20199
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fargo (TV series) viewers

48.2% are female, 51.8% are male, average age 39.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Fargo (TV series) audience in United States
MetricValue
Female48.2%
Male51.8%
Average age39.5
Estimated audience size1,255,516
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Fargo (TV series) audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4925%
50+16%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Fargo (TV series) audience comes from United States.

Worldwide audience distribution share by country for Fargo (TV series)
CountryShare
United States36.4%
United Kingdom6.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fargo (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fargo (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K1.46×
02Oregon~20K1.22×
03Minnesota~20K1.17×
04Montana~4K1.17×
05Alaska~3K1.17×
06Idaho~7K1.14×
07Oklahoma~20K1.11×
08Washington~30K1.09×
09Wisconsin~20K1.09×
10Colorado~20K1.08×
11Kentucky~20K1.08×
12Vermont~2K1.08×
13Iowa~10K1.07×
14Arkansas~10K1.06×
15West Virginia~6K1.06×
16Maine~5K1.06×
17Illinois~40K1.05×
18Kansas~10K1.05×
19New Hampshire~5K1.05×
20Nebraska~6K1.04×
21South Dakota~3K1.04×
22Missouri~20K1.03×
23Utah~10K1.03×
24Indiana~20K1.02×
25Ohio~40K1.00×
26Arizona~30K1.00×
27Tennessee~20K0.99×
28Rhode Island~4K0.99×
29Pennsylvania~40K0.98×
30Michigan~30K0.98×
31New Mexico~6K0.98×
32Massachusetts~20K0.95×
33Texas~100K0.93×
34North Carolina~30K0.93×
35Connecticut~10K0.93×
36Delaware~3K0.92×
37South Carolina~20K0.90×
38Nevada~10K0.89×
39California~100K0.88×
40Alabama~20K0.88×
41Mississippi~9K0.88×
42Virginia~30K0.87×
43Georgia~30K0.84×
44New York~60K0.83×
45New Jersey~30K0.83×
46Maryland~20K0.83×
47Louisiana~10K0.83×
48Hawaii~4K0.78×
49Washington, District of Columbia~3K0.77×
50Florida~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Fargo (TV series), United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fargo (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fargo (TV series) audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility307.35×
02Sharp AquosTechnology & Electronics298.04×
03Bordeaux wineFood & Beverages77.25×
04BoJack HorsemanMovies & TV42.09×
05Boardwalk EmpireMovies & TV35.23×
06Josh GadMovies & TV34.81×
07Evan Rachel WoodMovies & TV31.59×
08Michael SheenMovies & TV25.74×
09WordPressTechnology & Electronics23.64×
10Software as a serviceTechnology & Electronics20.49×
11Marlon BrandoMovies & TV20.36×
12True DetectiveMovies & TV18.62×
13Better Call SaulMovies & TV18.32×
14Orange Is the New BlackMovies & TV17.53×
15Diane KeatonMovies & TV17.02×
16Al PacinoMovies & TV16.65×
17Guillermo del ToroMovies & TV15.71×
18SnappedMovies & TV14.80×
19Kate BeckinsaleMovies & TV14.17×
20NASDAQBusiness & Career7.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fargo (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fargo (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.53×
Convenience OrientationPREMIUM1.64×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fargo (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fargo (TV series) have in United States?

Fargo (TV series) has an estimated audience of 1,255,516 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fargo (TV series) viewers?

48.2% of Fargo (TV series) fans are female, 51.8% are male, with an average age of 39.5 years.

03

Which brands do Fargo (TV series) fans like most?

Fargo (TV series) fans show strongest brand affinity for Eurostar (307.35×), Sharp Aquos (298.04×), and Bordeaux wine (77.25×) over the country average.

04

Where do Fargo (TV series) fans live in United States?

Fargo (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fargo (TV series) fans also like?

Beyond Fargo (TV series) itself, the audience over-indexes on Sharp Aquos (298.04×), Bordeaux wine (77.25×), Diane Keaton (17.02×), and True Detective (18.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Fargo (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fargo (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →