Fargo (TV series) Audience in United States
Fargo (TV series) has an estimated audience of 1,241,716 people in United States. 48.2% are female, 51.8% are male, average age 39.5. Top brand affinities: Mount Kilimanjaro, Grace Slick, Cryptic crossword, Dog breed, Alaska.
Top brand affinities include Mount Kilimanjaro, Grace Slick, Cryptic crossword, with strongest over-indexing on Mount Kilimanjaro (339.3× the country average). Demographically, the Fargo (TV series) audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Fargo (TV series) fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.5 |
| Estimated audience size | 1,241,716 |
Audience persona
The typical Fargo (TV series) fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Mount Kilimanjaro.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mount Kilimanjaro | 339.3× | Travel & Leisure |
| Grace Slick | 26.84× | Music & Radio |
| Cryptic crossword | 30.83× | Technology & Electronics |
| Dog breed | 1.84× | Pets & Animals |
| Alaska | 2.18× | Travel & Leisure |
| Natural rubber | 2.21× | Cars & Mobility |
| Nebraska | 2.72× | Travel & Leisure |
| Non-celiac gluten sensitivity | 11.21× | Health |
| Stamp collecting | 4.53× | Home & Garden |
| Google Photos | 2.36× | Technology & Electronics |
| Elsword | 15.41× | Games |
| Grinch | 3.51× | Movies & TV |
| Home staging | 4.52× | Home & Garden |
| Bugatti Chiron | 8.89× | Cars & Mobility |
| Staycation | 2.62× | Home & Garden |
| Wok | 5.05× | Food & Beverages |
| Israel | 1.59× | Travel & Leisure |
| Personalised Gifts | 3.11× | Home & Garden |
| 3D printing | 1.76× | Technology & Electronics |
| Nurse education | 2.09× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.43 |
| Early Adopter Mentality | POWER | 1.54 |
| Extroversion | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.28 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| United Kingdom | 5.9% |
| China | 4.8% |
See Fargo (TV series) audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fargo (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.