A data profile of the people who buy, follow and care about The Districts in United States — modelled from more than twelve digital signal sources. The Districts has an estimated audience of 1,714,157 people in United States.
The average The Districts fan in United States is 40.7 years old, more male, and lives primarily in Hawaii.
The audience is concentrated in Hawaii, California, New York.
Top brand affinities include Twin Peaks, Obsessed (2009 film), Winona Ryder, with strongest over-indexing on Twin Peaks (57.44× the country average).
Demographically, the The Districts audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Districts fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Twin Peaks.
The key figures that characterise the The Districts profile in United States.
38.8% are female, 61.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 40.7 |
| Estimated audience size | 1,714,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Where the The Districts audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~90K | 10.84× | |
| 02 | Rhode Island | ~60K | 10.16× | |
| 03 | Utah | ~70K | 4.15× | |
| 04 | South Dakota | ~20K | 4.12× | |
| 05 | Louisiana | ~50K | 2.15× | |
| 06 | North Dakota | ~6K | 1.60× | |
| 07 | Oklahoma | ~30K | 1.59× | |
| 08 | Wisconsin | ~40K | 1.33× | |
| 09 | New Jersey | ~50K | 1.05× | |
| 10 | Alaska | ~4K | 0.88× | |
| 11 | Missouri | ~30K | 0.87× | |
| 12 | Iowa | ~10K | 0.86× | |
| 13 | Vermont | ~3K | 0.86× | |
| 14 | Montana | ~4K | 0.78× | |
| 15 | Delaware | ~4K | 0.77× | |
| 16 | Arizona | ~30K | 0.76× | |
| 17 | Maine | ~5K | 0.76× | |
| 18 | Nevada | ~10K | 0.72× | |
| 19 | New York | ~80K | 0.69× | |
| 20 | Pennsylvania | ~50K | 0.69× | |
| 21 | New Hampshire | ~5K | 0.69× | |
| 22 | Tennessee | ~20K | 0.64× | |
| 23 | West Virginia | ~6K | 0.64× | |
| 24 | New Mexico | ~6K | 0.60× | |
| 25 | Mississippi | ~10K | 0.59× | |
| 26 | Idaho | ~6K | 0.58× | |
| 27 | North Carolina | ~30K | 0.56× | |
| 28 | Colorado | ~20K | 0.55× | |
| 29 | Kansas | ~9K | 0.55× | |
| 30 | Washington, District of Columbia | ~3K | 0.52× | |
| 31 | Florida | ~70K | 0.51× | |
| 32 | Nebraska | ~5K | 0.51× | |
| 33 | Massachusetts | ~20K | 0.49× | |
| 34 | Arkansas | ~8K | 0.47× | |
| 35 | Kentucky | ~10K | 0.45× | |
| 36 | Oregon | ~10K | 0.44× | |
| 37 | Alabama | ~10K | 0.39× | |
| 38 | Connecticut | ~8K | 0.39× | |
| 39 | California | ~80K | 0.36× | |
| 40 | South Carolina | ~10K | 0.36× | |
| 41 | Maryland | ~10K | 0.34× | |
| 42 | Minnesota | ~9K | 0.34× | |
| 43 | Indiana | ~10K | 0.33× | |
| 44 | Georgia | ~20K | 0.32× | |
| 45 | Texas | ~50K | 0.30× | |
| 46 | Illinois | ~20K | 0.30× | |
| 47 | Michigan | ~20K | 0.30× | |
| 48 | Washington | ~10K | 0.29× | |
| 49 | Virginia | ~10K | 0.27× | |
| 50 | Ohio | ~20K | 0.26× |
The strongest cross-interests of the The Districts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silent Witness | Movies & TV | 63.23× | ||
| 02 | Twin Peaks | Movies & TV | 57.44× | ||
| 03 | The Place Beyond the Pines | Movies & TV | 50.44× | ||
| 04 | Obsessed (2009 film) | Movies & TV | 31.00× | ||
| 05 | Toni Collette | Movies & TV | 29.61× | ||
| 06 | Grant Gustin | Movies & TV | 28.97× | ||
| 07 | Zoolander | Movies & TV | 26.53× | ||
| 08 | The Lobster | Movies & TV | 23.51× | ||
| 09 | Dumb and Dumber | Movies & TV | 22.15× | ||
| 10 | Donnie Darko | Movies & TV | 22.12× | ||
| 11 | Jack Nicholson | Movies & TV | 20.90× | ||
| 12 | Winona Ryder | Movies & TV | 20.02× | ||
| 13 | The Mentalist | Movies & TV | 19.92× | ||
| 14 | The Big Lebowski | Movies & TV | 18.27× | ||
| 15 | Charmed | Movies & TV | 16.77× | ||
| 16 | David Lynch | Movies & TV | 16.21× | ||
| 17 | Goodfellas | Movies & TV | 15.23× | ||
| 18 | Nicolas Cage | Movies & TV | 8.29× | ||
| 19 | Snapped | Movies & TV | 8.24× | ||
| 20 | True Detective | Movies & TV | 5.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.81× |
The Districts has an estimated audience of 1,714,157 people in United States, concentrated in Hawaii and California.
38.8% of The Districts fans are female, 61.2% are male, with an average age of 40.7 years.
The Districts fans show strongest brand affinity for Twin Peaks (57.44×), Obsessed (2009 film) (31×), and Winona Ryder (20.02×) over the country average.
The Districts fans in United States are most concentrated in Hawaii (reach ~90K), California (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond The Districts itself, the audience over-indexes on Obsessed (2009 film) (31×), Winona Ryder (20.02×), Jack Nicholson (20.9×), and Toni Collette (29.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Districts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.