The Districts Audience in United States

The Districts logo

The Districts has an estimated audience of 805,441 people in United States. 47.6% are female, 52.4% are male, average age 38.3. Top brand affinities: Staycation, Non-celiac gluten sensitivity, Bank account, Elsword, The Nice Guys.

Top brand affinities include Staycation, Non-celiac gluten sensitivity, Bank account, with strongest over-indexing on Staycation (20× the country average). Demographically, the The Districts audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of The Districts fans

Demographic split for The Districts audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.3
Estimated audience size805,441

Audience persona

The typical The Districts fan in United States is balanced, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staycation.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Districts audience
BrandAffinityCategory
Staycation20×Home & Garden
Non-celiac gluten sensitivity38.62×Health
Bank account3.95×Business & Career
Elsword25.4×Games
The Nice Guys11.87×Movies & TV
Israel2.77×Travel & Leisure
Hauptschule16.33×Kids & Family
Google Photos2.79×Technology & Electronics
Bell Helmets20.2×Cars & Mobility
Jeep Grand Cherokee (WJ)6.47×Cars & Mobility
Canton, Georgia17.63×Travel & Leisure
Personalised Gifts4.08×Home & Garden
Natural rubber1.9×Cars & Mobility
JDSU2.8×Business & Career
Clonakilty45.24×Travel & Leisure
Ken Griffey Jr.5.9×Sports
Graham Greene (actor)4.39×
Jezebel (film)4.49×Movies & TV
Julius Caesar (play)4.16×
Suhr Guitars11.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Districts audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.41
Sports ActivityPOWER1.39
Design AffinityPREMIUM1.39
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for The Districts
CountryShare
United States81.7%
India3.6%
Australia2.8%

See The Districts audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Districts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.