Rascasse Audience Intelligence

The Districts Audience in United States

A data profile of the people who buy, follow and care about The Districts in United States — modelled from more than twelve digital signal sources. The Districts has an estimated audience of 1,714,157 people in United States.

The average The Districts fan in United States is 40.7 years old, more male, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, New York.

Top brand affinities include Twin Peaks, Obsessed (2009 film), Winona Ryder, with strongest over-indexing on Twin Peaks (57.44× the country average).

Demographically, the The Districts audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Districts fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Twin Peaks.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Districts profile in United States.

Audience size
1.7M
in United States
Gender
38.8%
61.2% male
Age
40.7
average years
Country rank
#16056
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Districts fans

38.8% are female, 61.2% are male, average age 40.7.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for The Districts audience in United States
MetricValue
Female38.8%
Male61.2%
Average age40.7
Estimated audience size1,714,157
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the The Districts audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

84.0%

of the worldwide The Districts audience comes from United States.

Worldwide audience distribution share by country for The Districts
CountryShare
United States84.0%
Germany3.1%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Districts audience in United States is strongest.

Fig. 05

Top regions by affinity

The Districts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K10.84×
02Rhode Island~60K10.16×
03Utah~70K4.15×
04South Dakota~20K4.12×
05Louisiana~50K2.15×
06North Dakota~6K1.60×
07Oklahoma~30K1.59×
08Wisconsin~40K1.33×
09New Jersey~50K1.05×
10Alaska~4K0.88×
11Missouri~30K0.87×
12Iowa~10K0.86×
13Vermont~3K0.86×
14Montana~4K0.78×
15Delaware~4K0.77×
16Arizona~30K0.76×
17Maine~5K0.76×
18Nevada~10K0.72×
19New York~80K0.69×
20Pennsylvania~50K0.69×
21New Hampshire~5K0.69×
22Tennessee~20K0.64×
23West Virginia~6K0.64×
24New Mexico~6K0.60×
25Mississippi~10K0.59×
26Idaho~6K0.58×
27North Carolina~30K0.56×
28Colorado~20K0.55×
29Kansas~9K0.55×
30Washington, District of Columbia~3K0.52×
31Florida~70K0.51×
32Nebraska~5K0.51×
33Massachusetts~20K0.49×
34Arkansas~8K0.47×
35Kentucky~10K0.45×
36Oregon~10K0.44×
37Alabama~10K0.39×
38Connecticut~8K0.39×
39California~80K0.36×
40South Carolina~10K0.36×
41Maryland~10K0.34×
42Minnesota~9K0.34×
43Indiana~10K0.33×
44Georgia~20K0.32×
45Texas~50K0.30×
46Illinois~20K0.30×
47Michigan~20K0.30×
48Washington~10K0.29×
49Virginia~10K0.27×
50Ohio~20K0.26×
Fig. 06

Affinity by region

Affinity by region — The Districts, United States
0.26×1.00×10.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Districts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Districts audience
#·InterestCategoryAffinity×
01Silent WitnessMovies & TV63.23×
02Twin PeaksMovies & TV57.44×
03The Place Beyond the PinesMovies & TV50.44×
04Obsessed (2009 film)Movies & TV31.00×
05Toni ColletteMovies & TV29.61×
06Grant GustinMovies & TV28.97×
07ZoolanderMovies & TV26.53×
08The LobsterMovies & TV23.51×
09Dumb and DumberMovies & TV22.15×
10Donnie DarkoMovies & TV22.12×
11Jack NicholsonMovies & TV20.90×
12Winona RyderMovies & TV20.02×
13The MentalistMovies & TV19.92×
14The Big LebowskiMovies & TV18.27×
15CharmedMovies & TV16.77×
16David LynchMovies & TV16.21×
17GoodfellasMovies & TV15.23×
18Nicolas CageMovies & TV8.29×
19SnappedMovies & TV8.24×
20True DetectiveMovies & TV5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Districts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Districts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Early Adopter MentalityPOWER1.27×
Urban LifestyleOPEN1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Districts audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Price SensitivityPREMIUM0.75×
Social Media UsageJOY0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Districts have in United States?

The Districts has an estimated audience of 1,714,157 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of The Districts fans?

38.8% of The Districts fans are female, 61.2% are male, with an average age of 40.7 years.

03

Which brands do The Districts fans like most?

The Districts fans show strongest brand affinity for Twin Peaks (57.44×), Obsessed (2009 film) (31×), and Winona Ryder (20.02×) over the country average.

04

Where do The Districts fans live in United States?

The Districts fans in United States are most concentrated in Hawaii (reach ~90K), California (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Districts fans also like?

Beyond The Districts itself, the audience over-indexes on Obsessed (2009 film) (31×), Winona Ryder (20.02×), Jack Nicholson (20.9×), and Toni Collette (29.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Districts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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